thinkfresh.ca Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the conversation of words, pictures and audio. “ Social Media is people having conversations online.”
thinkfresh.ca The conversations are powered by… <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>Social Networks </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Picture Sharing Sites </li></ul><ul><li>News and Bookmarking </li></ul>
thinkfresh.ca Why social media will make an impact
thinkfresh.ca Reason #1: It’s Popular In 2010… <ul><li>152 million blogs were posted on the Internet </li></ul><ul><li>25 billion tweets were sent on Twitter </li></ul><ul><li>100 million new users created accounts on Twitter </li></ul><ul><li>175 million users on Twitter in total </li></ul><ul><li>250 million new users created accounts on Facebook </li></ul><ul><li>600 million users on Facebook in total </li></ul>One out of every six minutes spent online is on a social network
thinkfresh.ca “ If you’re not on a social networking site, you’re not on the internet . ” eMarketer’s predicted that 80% of businesses will adopt social media for marketing purposes by the end of 2011. That’s 4 out of every 5 businesses.
thinkfresh.ca It’s not a fad. It’s a fundamental shift in how we communicate .
thinkfresh.ca Reason #2: It starts a conversation
thinkfresh.ca The old communication model was a monologue . The average person is blasted with 3000 advertising messages per day.
thinkfresh.ca Only 18% of TV ad campaigns generate positive ROI 90% of people who can skip TV ads, do. & Only 14% of people trust advertisements .
thinkfresh.ca 78% of people trust recommendations of other customers.
thinkfresh.ca Everyone has their own circle of trust . People whose opinion they listen to and respect, marketing can’t break this bond.
thinkfresh.ca The new communication model is dialogue . <ul><li>Which means it’s… </li></ul><ul><li>Transparent </li></ul><ul><li>Inclusive </li></ul><ul><li>Authentic </li></ul><ul><li>Vibrant </li></ul><ul><li>Customer-Driven </li></ul>
thinkfresh.ca Reason #3: People are talking about your brand. Right now. Conversations will happen without you initiating them.
thinkfresh.ca 34% of people post opinions about products and brands on their blog 36% think more positively of brands who have an online presence. &
thinkfresh.ca Reason #4 : The Future Tomorrow’s consumers are today’s “digital natives” This year, the number of Millenials/Gen-Yers outnumbered Baby Boomers.
thinkfresh.ca Millenials spend nearly a third of their time online. 96% of them have joined a social networking site.
thinkfresh.ca On average, a person has 130 friends online. They care about the conversation revolving your ad and not the ad itself.
thinkfresh.ca Before you jump in, Have a plan. Just like with anything, you need a roadmap or you’ll end up lost. Why are you doing it? What do you hope to achieve?
thinkfresh.ca It’s all about communications, and the best communicators start with the best listeners. A. Listen
thinkfresh.ca Immerse yourself in the conversations
thinkfresh.ca B. Participate Remember, it’s not a monologue , it’s a dialogue . Share something!
thinkfresh.ca C. Relinquish Control The goal is not to control the conversation. The goal is to : Enable Inspire Influence Engage
thinkfresh.ca “ As the web becomes a more social and porous medium, remember that interaction and community are going to happen with or without your involvement. You can watch the conversation take place, or you can own and guide it.” Adam Weinroth, “Making Sense of Social Media” (February 12, 2008)