Social Media Optimization and Strategy<br />Presented to the<br />Pacific West Chapter of Ingram Micro VTN<br />By <br />M...
Who Am I?<br />Serial Entrepreneur<br />Former Ingram Micro VAR<br />Los Angeles based Social Media Strategist<br />Beach ...
What Is Social Media?<br />n. Social Media [soh-shuhlmee-dee-uh]<br />Social media is online content created by people usi...
Why Should I Care?<br />I’m too busy<br />I can’t make any money off of social networks<br />I wouldn’t even know where to...
The Money Issue<br />Twitter is not a silver bullet<br />Big businesses are reporting big revenue as a result of Social Ne...
Who Is Online?<br />Facebook user: Married (40%) average income of $61k <br />Twitter: Entrepreneurial , average income of...
About Being Too Busy…<br />Can “work” your social networks in 10-30 minutes per day<br />Use tools to do the job for you<b...
So Where Do I Start?<br />Secure<br />Monitor<br />Create<br />Engage<br />8<br />Pacific West Chapter of Ingram Micro VTN...
So Where Do I Start?<br />SECURE<br />Fine what is available http://namechk.com/<br />Grab the big 3! Twitter, Facebook, L...
So Where Do I Start?<br />MONITOR<br />Google Analytics<br />Craigslist Feeds (e.g. “IT Help”)<br />Paid Services (Radian6...
So Where Do I Start?<br />CREATE<br />Blog: 1-2 times per week<br />Facebook: 3-5 times per week<br />Twitter: 2-3 times p...
So Where Do I Start?<br />ENGAGE<br />Social Media is a two way conversation, not a podium.  Reply and comment on what oth...
Tools of the Trade<br />Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter<br />Tweetlater (http:/...
Mobile Tools of the Trade<br />iPhone: Twitterfon (easy to use, lightweight client) or Twittelator Pro (all the bells and ...
Ethics<br />Disclosure, Disclosure, Disclosure!<br />Disclose who you are, who you work for and any other relevant affilia...
The Bottom Line<br />Social Media is more than fun and games, it is relationship marketing.<br />Go to where your customer...
The REAL Bottom Line<br />TIME + TRANSPARENCY = TRU$T<br />17<br />Pacific West Chapter of Ingram Micro VTN | Social Media...
Contact Matt Singley<br />Twitter: http://twitter.com/mattsingley<br />Facebook: http://facebook.com/mattsingley<br />Blog...
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Im Vtm Social Media Optimization And Strategy

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Presentation to the Pacific West Chapter of Ingram Micro VTN, July 10, 2009 in Las Vegas.

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Im Vtm Social Media Optimization And Strategy

  1. 1. Social Media Optimization and Strategy<br />Presented to the<br />Pacific West Chapter of Ingram Micro VTN<br />By <br />Matt Singley<br />http://mattsingley.com<br />
  2. 2. Who Am I?<br />Serial Entrepreneur<br />Former Ingram Micro VAR<br />Los Angeles based Social Media Strategist<br />Beach Bum<br />Currently working with Geodelic, Life Without Limbs, SpinVox and Resume Bucket<br />2<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  3. 3. What Is Social Media?<br />n. Social Media [soh-shuhlmee-dee-uh]<br />Social media is online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity. <br />3<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  4. 4. Why Should I Care?<br />I’m too busy<br />I can’t make any money off of social networks<br />I wouldn’t even know where to start<br />That stuff is for kids<br />4<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  5. 5. The Money Issue<br />Twitter is not a silver bullet<br />Big businesses are reporting big revenue as a result of Social Networks<br />You probably won’t make money directly from Social Networks, but will make money because of Social Networks<br />5<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  6. 6. Who Is Online?<br />Facebook user: Married (40%) average income of $61k <br />Twitter: Entrepreneurial , average income of $58k<br />LinkedIn: Professional, average income of $89k<br />6<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  7. 7. About Being Too Busy…<br />Can “work” your social networks in 10-30 minutes per day<br />Use tools to do the job for you<br />Likely a first touchpoint with potential customers<br />Can you afford not to find the time?<br />7<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  8. 8. So Where Do I Start?<br />Secure<br />Monitor<br />Create<br />Engage<br />8<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  9. 9. So Where Do I Start?<br />SECURE<br />Fine what is available http://namechk.com/<br />Grab the big 3! Twitter, Facebook, LinkedIn<br />Use an email alias to register (e.g. socialnetworks@mattsingley.com)<br />9<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  10. 10. So Where Do I Start?<br />MONITOR<br />Google Analytics<br />Craigslist Feeds (e.g. “IT Help”)<br />Paid Services (Radian6)<br />10<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  11. 11. So Where Do I Start?<br />CREATE<br />Blog: 1-2 times per week<br />Facebook: 3-5 times per week<br />Twitter: 2-3 times per day (you can do it!)<br />11<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  12. 12. So Where Do I Start?<br />ENGAGE<br />Social Media is a two way conversation, not a podium. Reply and comment on what other people are doing as well…this will develop trust and loyalty.<br />12<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  13. 13. Tools of the Trade<br />Tweetdeck (http://tweetdeck.com) This is “air traffic control” for Twitter<br />Tweetlater (http://tweetlater.com) Allows you to schedule posts for a later time<br />Bit.ly (http://bit.ly) A URL shortener and tracker<br />Google Reader (http://google.com/reader) Aggregate your keyword searches<br />13<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  14. 14. Mobile Tools of the Trade<br />iPhone: Twitterfon (easy to use, lightweight client) or Twittelator Pro (all the bells and whistles)<br />Blackberry: Twitterberry (everything you need)<br />Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust<br />14<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  15. 15. Ethics<br />Disclosure, Disclosure, Disclosure!<br />Disclose who you are, who you work for and any other relevant affiliations from the first encounter.<br />Disclose any business/client relationship if communicating on behalf of a third party.<br />Comply with all laws and regulations …remember, the FTC is watching!<br />15<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  16. 16. The Bottom Line<br />Social Media is more than fun and games, it is relationship marketing.<br />Go to where your customers are, do not wait for them to come to you.<br />Don’t give up! Relationships take time, but they are worth it in the end.<br />TIME + TRANSPARENCY = TRUST<br />16<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  17. 17. The REAL Bottom Line<br />TIME + TRANSPARENCY = TRU$T<br />17<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />
  18. 18. Contact Matt Singley<br />Twitter: http://twitter.com/mattsingley<br />Facebook: http://facebook.com/mattsingley<br />Blog: http://mattsingley.com/blog<br />Office: 323-774-1269<br />Email: matt@mattsingley.com<br />18<br />Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy <br />By Matt Singley http://mattsingley.com<br />

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