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The Open Strategy

The document discusses the concept of an 'open strategy' for leveraging the internet to enhance engagement and reach by utilizing platforms and ecosystems. It highlights the importance of adapting to user behaviors and distributing services across the internet, emphasizing the role of user-generated value in the web 2.0 era. The conclusion reinforces the idea that network effects significantly influence the value of content and services in a connected environment.

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The Open Strategy
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