Acquia digital entertainment masterclass 26.11.2013

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Combining Content, Community & Commerce
to increase consumer engagement in Entertainment industry.

Presentation from Digital Entertainment Masterclass 26th November 2013

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Acquia digital entertainment masterclass 26.11.2013

  1. 1. Dream It.Drupal It. Combining Content, Community & Commerce to increase consumer engagement Peter Walsh UK Regional Director 07713 432632 peter.walsh@acquia.com Digital Entertainment Masterclass London, 26th November 2013
  2. 2. Top 5 organizational challenges in transition to digital experiences 1. Building digital customer experiences 2. Struggling to unify your cross-channel digital experiences – social, mobile and the web. 3. Openness to innovation and experimentation, move to agile life cycle 4. Disconnect between your digital providers and your IT 5. Reducing upfront costs to build digital experiences, while retaining flexibility to configure and extend platform.
  3. 3. Flexibility and Integration Drive Digital Competitive Advantage What are the main drivers for a new digital experience platform? 1. Limited flexibility 2. Total cost of ownership 3. Poor, inadequate functionality 4. Inability to quickly innovate. Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
  4. 4. We all have the same challenge as Jean-Claude:
  5. 5. What does this look like for us, in our jobs? Conten t Commun ity Commer ce
  6. 6. We all have the same challenge as Jean: Drupal is a FREE Integrated Content, Community and Commerce platform Ready to use Out-Of-The-Box 1M strong Development Community Used by the largest Global Media & Entertainment Companies
  7. 7. What is Drupal? Marketing Agility Accelerate Campaigns Accelerate innovation from idea to experience Speed time-to-market for multi-channel campaigns Unified Platform Streamline development, admin, and publishing processes Mature Cloud Platforms Proven, high performance cloud options for every site need Best of Breed No Lock-in Integrate with existing marketing toolset to maximize ROI Freedom of OpenSaaS
  8. 8. The Platform for Content-Rich, Multi-Channel Web Experiences Manage customers across the entire digital lifecycle Attract Engage Measure Manage Sell Retain
  9. 9. add whole foods 22k Active Drupal Developers – innovate at the speed of the web
  10. 10. Who are Acquia? Acquia was founded by the creator of Drupal Dries Buytaert. Demand for Drupal in the enterprise grew rapidly after its inception, prompting the creation of Acquia. 3% of ALL websites are powered by Drupal Drupal widely adopted in Media & Entertainment (NBC, BBC, Turner, MTV, Warner Music, UMG, Sony, Disney and others)
  11. 11. Community
  12. 12. ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN Build on the open source platform that moves at the speed of the web
  13. 13. 3+300 3 Templates created 300 completely custom brand experiences
  14. 14. 300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about
  15. 15. ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN Grow in the cloud environment that never lets you fail
  16. 16. 460M Hits to grammy.com on night of award show
  17. 17. Acquia gives organizations the freedom to build great digital experiences that … Scale to meet your greatest needs: 400% Acquia cloud scaled to support 400% increase in site visitors
  18. 18. 34M Standardised platform across NBC entertainment brands and sports sites. Delivered 34M PVs to origin in 24 hours.
  19. 19. 13M People accessed Olympic content through their mobile devices in 2012
  20. 20. Community
  21. 21. ACQUIA + DRUPAL WHERE GREAT DIGITAL EXPERIENCES BEGIN Connect your digital experiences into your entire marketing toolset
  22. 22. Let them drive Drupal lets you personalize the community experience for your members
  23. 23. Scalability and speed Drupal scales well to power some of the largest communities on the web
  24. 24. Put the tools away No need to rip and replace 3rd party systems you’re already using and invested in
  25. 25. barriers No empty Remove get your to contribution and members collaborating restaurants
  26. 26. Invest it elsewhere No license fees means faster time to value, use what you need means lower TCO
  27. 27. Commerce
  28. 28. Timex 2012 Timex 2013
  29. 29. We all have the same challenge as Jean-Claude: Conten t Commun ity Commer ce
  30. 30. Dream It.Drupal It. Thank you. Peter Walsh UK Regional Director 07713 432632 peter.walsh@acquia.com Digital Entertainment Masterclass London, 26th November 2013

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