Glam 2008 V12

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Glam 2008 V12

  1. 1. Founded with one Big Huge idea: Help Bring Brand Advertisers Online
  2. 2. Advertising Growth: This has happened Before TV Ad Growth has 4 Big Volume Components Glam Media Samir Arora, Nov, 2008 © Glam Media Source: Nielsen Media Research Custom Survey 2008
  3. 3. Online Advertising Today: Time Spent Internet is now #2 after TV, #1 for Young Adults & Teens Time Spent Time Spent vs Ad Spend 38% 38% Largest Upside Largest Downside Young Adult & Teens Glam Media Samir Arora, Nov, 2008 © Glam Media Source: After TV: Nielsen Media Research Custom Survey 2008
  4. 4. Display Ads Market Today: The Reach of Portals With 74% Reach, Yahoo only has 7% of Internet Usage! % Reach of Internet Audience Today (comScore) % Usage of Web (PageViews) Yahoo Japan is: 84% Reach, 19% of Usage Source: comScore CEO Presentation Glam Media Samir Arora, Nov, 2008 © Glam Media
  5. 5. Display Ads Market Today: Internet vs TV The Internet usage is larger than TV between 7 am—8pm TV and Internet Usage Source: Accel Presentation Glam Media Samir Arora, Nov, 2008 © Glam Media
  6. 6. Online Advertising Today: Time & Influence Online The Media Paradox of the Internet Least Authoritative Most Influential This is the reason most Newspapers, Magazines, and Radio are failing online. Like TV, the Internet is a less Authoritative Medium. Rather than go to than large “hits” media brands–Users go to mid–long tail sites with less authority, but are more influenced Glam Media Samir Arora, Nov, 2008 © Glam Media Source: After TV: Nielsen Media Research Custom Survey 2008
  7. 7. Online Advertising Today: Internet Advertising Display is now 44% of total spend online Display 44% Glam Media Samir Arora, Nov, 2008 © Glam Media Source: IAB, PWC, Display Details Company Estimate
  8. 8. Display Ads Market Today: The Decline of Portals Driven by Google–Reach of Destinations is Declining Source: Kieth Teare, Fred Wilson Glam Media Samir Arora, Nov, 2008 © Glam Media
  9. 9. Display Ads Market Today: Power of the Foothills Vertical Networks Combine the Reach of the Mid & Long Tail Top 10 in Pure Digital Media Source: comScore MediaMetrix Glam Media Samir Arora, Nov, 2008 © Glam Media
  10. 10. Display Ads Market Today: Display Ad Categories Use the 80-20 Rule: Focus on Only 4 Big Display Choices Social Networks Vertical Networks User Gen Content Premium Content Mass-Utility Niche-Targeted Ad Rep Targeted Vertical Social Networks Networks Direct Premium Run of Optimized Network Ad Networks Portals Response Targeted Remnant Portals Ad Networks Premium Content Mass-Horizontal Large-Reach Glam Media $8-100 CPM $0.10-$1 CPM $1-$4 CPM CPM $5-$8 CPM Samir Arora, Nov, 2008 © Glam Media
  11. 11. The Story of Glam : Building a Media Company 1 Glam’s reach is Number 1 in Growth in Traffic in 2006-08. Grew from 289,000 to approximately 98 Million Global, and 56 Million in US Ahead in Reach of Facebook, CBS, NYT, Disney today, Faster growing than YouTube, MySpace & FaceBook. 2 Glam is Number 1 in Top 10 Women’s Properties globally, MediaMetrix Number 10 in the Top 100 in US web properties & Number 10 in Display Ads providing Mass Reach with Niche Engagement 3 Vertical Focus: Launched in Fashion, then expanded across Channels: Beauty, Living, Home, Travel, Health, Wellness, Family, Luxury 4 Focused on Brand Advertising Ad Impressions have grown from 1.7 Million to over 2.2 Billion, an increase 80,000% 5 Network has grown from 12 to over 700. Glam is the Number 1 Women’s Lifestyle Network online. Many Millionaires created every year — the eBay Powers Sellers model for Publishers & Editors Glam Media Samir Arora, Nov, 2008 © Glam Media
  12. 12. The Story of Glam : Game Changing Reaching 56M Women Monthly in the US in 2 1/2 years Top 10 Glam Media Samir Arora, Nov, 2008 © Glam Media
  13. 13. The Story of Glam: Verticals by Audience & Channel Virtuous Cycle of Expansion Audience Focus Channel Focus Health Family Entertainment Living Style Women 18-49 Fashion Home Health Mom’s Celebrities Glam Network Beauty Food Wellness Parenting Movies/TV Luxe Travel Eco Kids Music African American Men 18-49 Brash Network Glam Media Samir Arora, Nov, 2008 © Glam Media
  14. 14. Display Ads Market Today: Targeting Power List of Sites when Vertically Grouped have Reach Targeting Power This is the issue that is most miss-understood about Vertical Networks. If you only look at the publisher site list, you miss the change. In Verticals like Fashion, there are no major large sites online, but when you target by Fashion as a Vertical, it has very large reach. Source: comScore MediaMetrix Glam Media Samir Arora, Nov, 2008 © Glam Media
  15. 15. The Story of Glam: For Brand Advertisers Helping create desire for Emotional Brands Glam Media Samir Arora, Nov, 2008 © Glam Media
  16. 16. The Story of Glam: For Brand Advertisers Glam Today: Top Brand Advertisers of the World Glam Media Samir Arora, Nov, 2008 © Glam Media
  17. 17. The Story of Glam: Vertical Content Network Audience Women 18-49 Groups: Spenders, Mom’s, Teens, Multi-Cultural Publishers Advertisers Glam Publisher Network Vertical Network Publishers Brands Glam Platform Agencies Video and Display Brand Engagement Content Creators Video Media Companies E!, Lifetime, Sony, TV Guide Developers Media Platforms Glam Applications YouTube, Briightcove Indie Producers Applications CelebTV, VideoJug, WatchMojo Video Search, Filtering, Curate, Ratings, Comments Glam Media Samir Arora, Nov, 2008 © Glam Media
  18. 18. The Story of Glam: GlamTV Platform Glam Media Samir Arora, Nov, 2008 © Glam Media
  19. 19. Digital Targeting: Glam Evolution™ Targeting Brand Sense: Brand Engagement Accountability: 5 Point Targeting 1 Audience 2 Contextual 3 Behavioral 4 Primetime 5 Placement Glam Media Samir Arora, Nov, 2008 © Glam Media
  20. 20. Advertising Growth: Fundamentals are Strong Online Ad Growth will continue to Reach #1 Media over TV Source: Nielsen , eMarketer, Company Estimates Glam Media Samir Arora, Nov, 2008 © Glam Media
  21. 21. Display Ads Market Today: Display Ad Categories Use the 80-20 Rule: Focus on Only 4 Big Display Choices Vertical Premium Social Networks DR Targeted Social Networks Vertical Networks 80% Focus on Performance & 80% Focus on Targeting User Gen Content Premium Content Self-Serve Ads in Utility Mode Premium-Primetime Mass-Utility Niche-Targeted Select Targeted Opportunities Display Platforms & Tech Like Music for MySpace Vs Pure Ad Reps Firms Ad Rep Targeted Vertical Social Networks Networks Run of Optimized Network Ad Networks Portal Destinations Portals Targeted Remnant Ad Networks DR 80% Focus on Premium 80% Focus on Value: Remnant Portals Engagement Measured Price-Performance Ad Networks Premium Content Mass-Horizontal Large-Reach Sharp Decline of Portals Test Exchanges, Optimzed and Top Destinations Networks, and Mass-Targeting Glam Media $8-100 CPM $0.10-$1 CPM $1-$4 CPM CPM $5-$8 CPM Samir Arora, Nov, 2008 © Glam Media
  22. 22. Founded with one Big Huge idea: Help Bring Brand Advertisers Online

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