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Unleashing The Power Of The User

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david cushman
david cushman

The presentation I was due to give at informa's Mobile Advertising in Brussells on June 23. How it may be too early to target too closely within mobile social networks

BusinessTechnology
1 of 20
Unleashing the power of the user Exploiting mobile social networking and user-generated content to deliver highly-targeted mobile advertising
First the bad news
 
350,000 users 28,000,000 page impressions Eyevibe alone
 
They are targeting 18-24 year olds
Ubiquity first targeting second
Here comes ubiquity
Unleashing the power of the user ,[object Object]
Two kinds of UGC models ,[object Object],[object Object]
Two kinds of UGC models ,[object Object],[object Object],[object Object],[object Object]
Audiences consume
Total Communities To take part you have to create part
Give them something to do together
How viral succeeds ,[object Object],[object Object],[object Object],[object Object]
What it takes
What it takes ,[object Object],[object Object],[object Object]
What it takes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Thanks for your time! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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