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Social media, emerging platforms and online advertising

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Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me

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Social media, emerging platforms and online advertising

  1. 1. Social Media,Emerging Platforms& AdvertisingMINDSHARE MENA DIGITAL
  2. 2. OUR GLOBAL DIGITAL FOOTPRINT Regional Hubs The Americas EMEA APAC 10 offices 33 Offices 9 offices 370+ Digital staff 462+ Digital staff 248+ Digital staff 300+ Search staff 325+ Search staff 150+ Search staff
  3. 3. OUR CLIENTS
  4. 4. A COMPLETE DIGITAL SERVICE OFFERING
  5. 5. SOCIAL MEDIA IN MENA IS BIG……..Middle East North Africa 1,311,882 45 Million Users Twitter Users 3 Million 2.8 Million
  6. 6. …and market indicators point to further growth Over 9O% of online $600 users are members Million of a social network. (UAE & KSA)MENA DIGITAL SPEND IN INCREASE IN SOCIAL USAGE 2015 estGROWTH IN LOCAL GLOBAL PLAYERS SETTINGDEVELOPERS & PLATFORMS UP REGIONAL BASE
  7. 7. New game……. old rules Test & Learn “Customer Centric Growth” Audience Adoption Migration Curve
  8. 8. The Social Media Eco-system A continuous reliance on 3 dominant players to support new networks and applications Forums Niche Players Dominant Players There is a reason why the time to reach 100m users is decreasing…..
  9. 9. Understanding the social media adoption curve Volume Early Majority Late Majority Early Contributors adopters Info-consumers Engagers Advocates Innovators Influencers Engagement
  10. 10. Understanding the social media adoption curve Volume Engagement
  11. 11. An “old’ new approach to Social Media planning We should apply a fundamental Test targeting approach to social media Communitynetworks discovery and community engagement Influencer Community Mass Community
  12. 12. Moving from “doing” Social to being Social
  13. 13. Connecting the dots
  14. 14. SEARCH DISPLAY PR PRINT BLOGGEROUTDOOR S LIKES TV UGC RADIO GAMING MOBILE WEB
  15. 15. Advertising in the social space is tricky…. How can we Stop Why should I get them to How many spamming follow you? buy our fans do we me! products have? Social Media The needs of The needs of the brandthe community Consumers Brand I only want to What is the talk to my value of our friends in this What do I community space get back?
  16. 16. …..But first and foremost should be a relationship
  17. 17. Social Media Platforms up their game • Mobile ads • Enhanced Profile Page • Sponsored Results • Interest Targeting
  18. 18. Social Media Platforms up their game • New company pages • Promoted Updates • Ipad app advertising • Promoted Specials
  19. 19. The rate of technology advancement is accelerating2011
  20. 20. Looking at Emerging Platforms Social TV “Any technology that supports “TVs with integrated native communication and social applications that create a interaction around TV content” seamless interaction between social networks and TV content”
  21. 21. Social TV Social TV “Any technology that supports communication and social interaction around TV content”
  22. 22. Connected: a convergence of worlds Social TV Media Social Internet Media
  23. 23. Advertising on SMART TVs Over 1.2 billion Smart TV devices by 2015
  24. 24. Key drivers of online advertising Video Liquid Mobile Content
  25. 25. Video leads the way A continuous demand for online video content
  26. 26. The Mobile Age87% Mobile Penetration 45% Internet Users use Mobile Internet55% use mobile internet while watching TV ARABIC APPS
  27. 27. Content…feed them and they will stay
  28. 28. THINK SOCIAL, BE SOCIAL SUMMARY
  29. 29. THANK YOU : @BoyeB

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