This document discusses how companies can evolve from having a social media presence to achieving high-impact social engagement. It advocates moving from isolated campaigns to creating a serious competitive advantage through buzz, awareness campaigns, videos and apps. Examples are given showing how social media engagement has driven billions in profits for some companies, while lack of engagement has led to billions in losses for others. The document promotes evolving to be present on multiple social platforms and avoiding any single social media monopoly. It introduces Society3 as a company helping businesses create high-impact social market engagement initiatives.

1. #Society3
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2. Cross functional Engagement
Do you have a social media team, and the rest does business as usual
Or do you have a socially engaged and agile company ?
Support
Customer Integrated Support Strategy
Sales
Relationship Selling
Product Management
Crowd Sourcing & Product Launches
Talent Management
Team Acquisition & Development
Marketing
Market research, Social Media Campaigns, Buzz
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3. Impact – Creating A Competitive Advantage
You want to create a serious impact
You want to gain a significant
competitive advantage
Buzz, awareness campaigns, videos,
apps… getting trending on Twitter
IMPACT
Why do you limit yourself to small
budget, no resource, isolated zero
impact campaigns?
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4. Social Business vs. profitability
Social media engagement * No social media engagement *
Wal-Mart $13B General Motors -$30B
IBM $12B Citi -$27B
Cisco $8B Ford -$14B (changed)
Verizon $6B Delta Airlines -$8.9B
Pepsi Co $5B Macy’s -$4.8B
Walt Disney $4.4B Sprint -$2.7B
UPS $3B US Airways -$2.2B
Wells Fargo $2B OfficeMax -$1.6B
Starbucks $.3B Hertz -1.2B
Southwest Airlines $178M Wendy’s / Arby’s -$0.4B
Zappos (n/a) United Airlines (n/a)
* = Based on sentiment analysis (social media monitoring) from 2009.
Millions of recommendations drives billions in revenue
Thousands of ignored rants drive billions of losses
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5. Evolve
You want to be on many
places
You don’t want a social media
monopoly ever again
You want to be where your
customers are
http://XeeMe.com/AxelS
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6. Evolve from having a social presence to a
high impact social market engagement
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7. Thank You
#S3 © Copyright Xeequa Corp. 2008 Confidential

8. About
Society3 is a social business technology and service solutions
company helping teams in the B2B space creating high impact social
market engagement initiatives and a significant
competitive advantage for their brand.
The company developed a unique social business application
platform with applications such as social presence organizer, social
engagement manager, buzz management and corresponding
analytics tools. Society3′s professional services organization is
providing resources and managing high impact social market
engagements with measurable results.
The Society3 Academy (former Social Media Academy) is focusing on
technology independent social media business education, providing
management classes for brand marketing teams, indirect channel
organizations and customer experience managers. 60% of fortune
100 companies have attended one or more of the education
programs.
Society3 Group Inc is a privately held company based in San
Francisco and has a European office in Cannes France.
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