Society3 meetup-1-2013 @S3grp
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Evolve from having a social presence to high impact social market engagements
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Society3 meetup-1-2013 @S3grp
- 1. #Society3 #S3 © Copyright Xeequa Corp. 2008 Confidential
- 2. Cross functional Engagement Do you have a social media team, and the rest does business as usual Or do you have a socially engaged and agile company ? Support Customer Integrated Support Strategy Sales Relationship Selling Product Management Crowd Sourcing & Product Launches Talent Management Team Acquisition & Development Marketing Market research, Social Media Campaigns, Buzz © Copyright Society3 - 2012 Confidential 2
- 3. Impact – Creating A Competitive Advantage You want to create a serious impact You want to gain a significant competitive advantage Buzz, awareness campaigns, videos, apps… getting trending on Twitter IMPACT Why do you limit yourself to small budget, no resource, isolated zero impact campaigns? © Copyright Society3 - 2012 Confidential 3
- 4. Social Business vs. profitability Social media engagement * No social media engagement * Wal-Mart $13B General Motors -$30B IBM $12B Citi -$27B Cisco $8B Ford -$14B (changed) Verizon $6B Delta Airlines -$8.9B Pepsi Co $5B Macy’s -$4.8B Walt Disney $4.4B Sprint -$2.7B UPS $3B US Airways -$2.2B Wells Fargo $2B OfficeMax -$1.6B Starbucks $.3B Hertz -1.2B Southwest Airlines $178M Wendy’s / Arby’s -$0.4B Zappos (n/a) United Airlines (n/a) * = Based on sentiment analysis (social media monitoring) from 2009. Millions of recommendations drives billions in revenue Thousands of ignored rants drive billions of losses © Copyright Society3 - 2012 4
- 5. Evolve You want to be on many places You don’t want a social media monopoly ever again You want to be where your customers are http://XeeMe.com/AxelS © Copyright Society3 - 2012 Confidential 5
- 6. Evolve from having a social presence to a high impact social market engagement #S3 © Copyright Xeequa Corp. 2008 Confidential
- 7. Thank You #S3 © Copyright Xeequa Corp. 2008 Confidential
- 8. About Society3 is a social business technology and service solutions company helping teams in the B2B space creating high impact social market engagement initiatives and a significant competitive advantage for their brand. The company developed a unique social business application platform with applications such as social presence organizer, social engagement manager, buzz management and corresponding analytics tools. Society3′s professional services organization is providing resources and managing high impact social market engagements with measurable results. The Society3 Academy (former Social Media Academy) is focusing on technology independent social media business education, providing management classes for brand marketing teams, indirect channel organizations and customer experience managers. 60% of fortune 100 companies have attended one or more of the education programs. Society3 Group Inc is a privately held company based in San Francisco and has a European office in Cannes France. © Copyright Society3 - 2012 Confidential 8