Guardian Open Platform Launch Event

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The Open Platform is the suite of services enabling partners to build applications with the Guardian.

This is the launch event presentation given to the media, our partners, developers and friends of the Guardian on Tuesday, 10 March, 2009.

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Guardian Open Platform Launch Event

  1. Tim Brooks Managing Director
  2. Background Demos Partners Emily Bell Mat Wall Matt McAlister Director of Digital Lead Software Head of Guardian Content Architect Developer Network Mike Bracken Tom Marsh Director of Technology Developer Development Simon Willison Stephen Dunn Software Architect Head of Technology Strategy Simon Rogers Editor
  3. Weaving the Guardian into the fabric of the Internet
  4. Emily Bell Director of Digital Content
  5. Mike Bracken Director of Technology Development
  6. “The international audience for guardian.co.uk has brought a new goal within reach: for The Guardian to become the world’s leading liberal voice” GMG Scott Trust website
  7. Embracing innovation • Integration of technology into the business • Opening up how we work with people both internally and externally
  8. Show us how to improve http://www.flickr.com/photos/bendodson/3336066519
  9. Stephen Dunn Head of Technology Strategy
  10. The Open Guardian Recent history Stephen Dunn Head of technology strategy
  11. guardian.co.uk 1999 - 2009 ★ On the ★ 30M web since visitors/ 1995 month ★ 1.5M ★ 3x Webby pages and award counting winner ★ 250M+ pages/ month
  12. Looking back...
  13. 1995 - Guardian online
  14. 1995 - Guardian online 1996-98 - New Media Lab
  15. 1995 - Guardian online 1996-98 - New Media Lab
  16. 1995 - Guardian online 1996-98 - New Media Lab
  17. 1995 - Guardian online 1996-98 - New Media Lab 1998 - Guardian talkboards
  18. 1999 - Guardian Unlimited launches
  19. 1999 - Guardian Unlimited launches 1999 - Removal of registration system
  20. 1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds
  21. 1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds 1999 - Free headlines distribution service
  22. 1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds 1999 - Free headlines distribution service
  23. 1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds 1999 - Free headlines distribution service 2001 - First weblog
  24. 1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - RSS feeds 1999 - Free headlines distribution service 2001 - First weblog 2001 - Ask Aristotle
  25. 2006 - Guardian Technology’s “Free Our Data” campaign
  26. 2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free
  27. 2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere
  28. 2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere 2007 - First partners network
  29. 2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere 2007 - First partners network 2008 - Full text RSS (with Ads)
  30. 2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 - RSS Everywhere 2007 - First partners network 2008 - Full text RSS (with Ads) 2008 - First hackday
  31. Relaunch 2007-08
  32. Relaunch 2007-08
  33. Relaunch 2007-08
  34. Principles
  35. 1. Permanent http://www.flickr.com/photos/fstorr/
  36. 1. Permanent • “A cool URI is one that does not change” Tim Berners-Lee 1998 http://www.flickr.com/photos/fstorr/
  37. 1. Permanent • “A cool URI is one that does not change” Tim Berners-Lee 1998 • 1.5 million resources redirected to new scheme http://www.flickr.com/photos/fstorr/
  38. 2. Addressable ★ Resources are “about” something - ready for the social web. ★ We live in “the age of point-at-things” (Coates 2005)
  39. 2. Addressable ★ Resources are “about” something - ready for the social web. ★ We live in “the age of point-at-things” (Coates 2005)
  40. 2. Addressable ★ Resources are “about” something - ready for the social web. ★ We live in “the age of point-at-things” (Coates 2005)
  41. 3. Discoverable ★ Multiple routes to content ★ Content is multifaceted ★ Tagging drives discovery
  42. 3. Discoverable ★ Multiple routes to content ★ Content is multifaceted ★ Tagging drives discovery
  43. 3. Discoverable ★ Multiple routes to content ★ Content is multifaceted ★ Tagging drives discovery
  44. 3. Discoverable ★ Multiple routes to content ★ Content is multifaceted ★ Tagging drives discovery
  45. 3. Discoverable ★ Multiple routes to content ★ Content is multifaceted ★ Tagging drives discovery
  46. 4. Open http://www.flickr.com/photos/thetruthabout/
  47. The Hackable Guardian http://www.guardian.co.uk/....
  48. The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet /technology/all /environment/climatechange /profile/bobbiejohnson
  49. The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet /technology/all /environment/climatechange +business/globaleconomy /profile/bobbiejohnson
  50. The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet /technology/all /environment/climatechange +business/globaleconomy /profile/bobbiejohnson
  51. The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet /technology/all /environment/climatechange +business/globaleconomy /profile/bobbiejohnson+technology/internet
  52. The Hackable Guardian http://www.guardian.co.uk/.... /technology/internet/rss /technology/all/rss /environment/climatechange +business/globaleconomy /rss /profile/bobbiejohnson+technology/internet/rss
  53. Comments http://www.guardian.co.uk /business/2008/oct/24/economicgrowth-recession
  54. Comments http://www.guardian.co.uk /business/2008/oct/24/economicgrowth-recession /rss
  55. Comments http://www.guardian.co.uk /business/2008/oct/24/economicgrowth-recession /rss
  56. Comments http://www.guardian.co.uk /business/2008/oct/24/economicgrowth-recession /rss
  57. at ll F Fu http://www.flickr.com/photos/ azadam/
  58. Open source guardian.co.uk built using open source technology...
  59. Open source Contributing to open source technology... Database change management http://dbdeploy.com Javascript unit testing framework http://rhinounit.googlecode.com Lightweight mock object testing framework http://mockito.googlecode.com JBossCache patches
  60. 1995 - Guardian’s first web project 1996-98 - New Media Lab 1998 - Guardian talkboards 1999 - Guardian Unlimited launches 1999 - Removal of registration system 1999 - Rich Site Summary feeds 1999 - Free headlines distribution service 2001 - First weblog 2001 - Ask Aristotle 2006 - Guardian Technology’s “Free Our Data” campaign 2006 - Comment is free 2007 -Rebuild for web architecture 2007 - RSS Everywhere 2007 - Partners network 2008 - Full text RSS (with Ads) 2008 - First hackday
  61. Matt McAlister Head of Guardian Developer Network
  62. (hack day video)
  63. The Open Platform The suite of services enabling partners to build applications with the Guardian
  64. Content API A service for selecting and collecting content from the Guardian for re-use
  65. Data Store A directory of useful data curated by Guardian editors
  66. Mat Wall Lead software architect
  67. guardian.co.uk • 1 million items of content published between 1999 - 2008 • News, reviews, sports, comment, debate • tag metadata applied to content by our editors
  68. Tags Content
  69. Article Video Audio Tags Content Gallery Cartoon
  70. Keyword Article Video Contributor Audio Series Tags Content Gallery Publication Cartoon Tone
  71. Keyword Article Tags are attached to content by editors Video Contributor Both tags & content have editorial value Audio Series Tags Content Tags can be combined to create customised resources: pages, RSS feeds Gallery Publication Cartoon Tone
  72. guardian.co.uk • Has an amazing amount of quality content • Content meta-data curated by guardian editors • Fantastic playground for our internal development team How do we open this to the world?
  73. Content API • Backed off our search engine • Provides access to all article content & tags • Supports multiple output formats: XML, JSON, ATOM • Supports free text search across content • Search for keywords
  74. Your app here! API Search engine CMS Guardian database
  75. Demos
  76. Tom Marsh Developer
  77. Simon Willison Software architect
  78. Simon Rogers News Editor
  79. Partners
  80. Partners Technology Client Libraries Services Tom Armitage Mashery Kalv Sandhu Endeca James Darling Dave Nattris Michael Lee
  81. • AMEE maps and tracks energy data. • We plan to use the Open Platform to help them distribute AMEE data more widely.
  82. • AMEE maps and tracks energy data. • We plan to use the Open Platform to help them distribute AMEE data more widely.
  83. • Stamen Design is a San Francisco design firm • APIMaps.org is a crowdsourced news geotagger built with OpenStreetMap.
  84. • Zemanta is a content analysis service. • They built a search utility that links Guardian content to the open web - wikipedia, flickr, etc.
  85. • Kalv Sandhu is a Ruby developer. • TweetReviews surfaces twitter conversations related to events reviewed by the Guardian.
  86. • Kalv Sandhu is a Ruby developer. • TweetReviews surfaces twitter conversations related to events reviewed by the Guardian.
  87. • Yahoo! has several developer services such as BOSS,YQL and Flickr that make mashups better. • Christian Heilmann built a “news mixer” tool that returns interesting resources on any topic.
  88. • The Cass Sculpture Foundation commissions, sells and loans sculptures from British artists. • They added related articles from the Guardian to each artist’s bio page on their web site.
  89. • The Cass Sculpture Foundation commissions, sells and loans sculptures from British artists. • They added related articles from the Guardian to each artist’s bio page on their web site.
  90. Pricing
  91. FREE!
  92. What does “free” mean? • You can publish full articles from the Guardian • 5k queries per day limit, online support • Partner with us on advertising
  93. New revenue opportunities based on new uses for Guardian articles • Embedded ads • Behavioral targeting • Performance-based • Reselling and advertising redistributing data
  94. Beta Trial • Keys approved on a limited basis • Collecting feedback to understand how people want to work with us • Will open more widely soon
  95. • Getting Started • Get a key • API Explorer
  96. • Getting • Data Store Started • information Get a key • API Explorer
  97. • Getting • T&Cs • Data Store Started • Help • information Get a key • FAQs • API Explorer
  98. Frequently Asked Questions • What is the Open • How do I get help? Platform? • What are the use • Where is the rights? documentation? • How much content is • What can I make with available? it? • When will it be more • What are the widely available? limitations? • Who else is using it? • How do I get access?
  99. CONTENT API DATA STORE A free service for A directory of selecting and useful data curated collecting Guardian by Guardian editors content for re-use http://www.guardian.co.uk/open-platform

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