1. THE RESEARCH
l Remember – you need two kinds of research…
l PRIMARY (first hand research you’ve done
yourself – i.e. a survey or interview))
l SECONDARY (using other people’s research –
e.g. reading a book)

2. PRIMARY
l Questionnaires (at least 10 people/ 5 questions)
- You could find out what your potential target audience
would like to see in your artefact)
- You could find out what your potential target audience
thought of your product.
- You can create surveys quickly and easily using
survey monkey
l Analysis
- Produce a sheet of results and represent inform of graphs/
charts

3. SECONDARY:
l Artefact Analysis
- Analysis of conventions (regular features) of at least 2 similar
products.
l Skills Required
- Research into skills acquired to complete artefact. E.g.
l Learning to use Photoshop/ Indesign software
programmes
l Interview/ Questioning techniques researched/ compiled
to carry out professional interview
- Produce a sheet of A4 showing sceengrabs of tutorials/
workshops undertaken or annotated guide or annotated
question types.

4. THE REPORT
— LENGTH: 1000 WORDS
— KEY SECTIONS:
1. INTRO
2. RESEARCH
3. SKILL DEVELOPMENT
4. PROJECT EVALUATION
5. BIBLIOGRAPHY

5. INTRO (50 words)
l Background to project title idea
l Changes/ revisions to project idea/ title
l Intentions of project
l Proposed course of action to complete project

6. RESEARCH (250 words)
l What you found out from your SECONDARY
research (analysis of similar artefacts). E.g.
l What have you found in books, magazines, online, journal
articles etc. Show the most useful quotes etc.
l What you found out from your PRIMARY research.
l Outline a few key questions asked
l Show some graphs and charts to show results analysis.
l Outline what you would conclude your target
audience to be (Age/ likes/ dislikes etc)
l Explain who your product is aimed at – think about
whether its for a general audience or a ‘specialist’
product.
Ensure you include relevant terminology and language from
the subject area to achieve a high grade.

7. SKILLS DEVEDLOPMENT
(200 words)
l Review any skills and techniques you acquired
and outline any success and achievements that
helped you produce work to a professional
standard. (E.g. using Photoshop, Indesign, Video
editing/ cameras).
l Put in a few screengrabs from your research sheet
Ensure you include relevant terminology and language from
the subject area to achieve a high grade.

8. PROJECT EVALUATION (500 words)
l Describe the process from start to finish that you
went through to create your artefact.
l Don't be afraid to put in any changes in direction of
your artefact design or content.
l Be sure to include and challenges and successes you
went through
l Review the strengths and weakness of your artefact in
comparison to a similar professional artefact.
l Conclude by suggesting how you would change,
review, encourage or give advice to anyone in a
similar situation embarking on a similar project
Ensure you include relevant terminology and language from
the subject area to achieve a high grade.

9. BIBLIOGRAPHY
• List at least 10 sources for your research:
• These should include a mix of websites,
magazines, books.
• All sources should be referenced correctly
(check moodle page for reference guide)