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SEO For Superheros
TheEasyBit( Well, eas ier )ThisPr es entationBlogPaws 2013 – SEO Pro -
BlogPaws 2013 – SEO Pro -Basic Understanding• Technical Optimisation• Keyword Research• On-Site• Off-Site (Link Building)•...
Correlation is NOT CausationBlogPaws 2013 – SEO Pro -
Let me put it another way...BlogPaws 2013 – SEO Pro -
BlogPaws 2013 – SEO Pro -Yeah Yeah Yeah...Teach me theGOODstuff!
BetterKeywordResearchBlogPaws 2013 – SEO Pro -
Ubersuggest.orgBlogPaws 2013 – SEO Pro -
Übersuggest.orgBlogPaws 2013 – SEO Pro -
Übersuggest.orgBlogPaws 2013 – SEO Pro -
RemoveThinContentBlogPaws 2013 – SEO Pro -
Thin ContentBlogPaws 2013 – SEO Pro -1. Use tag pages sparinglyor noindex them.2. Edit robots.txt to blocksearch result pa...
OptimiseCategoryPagesBlogPaws 2013 – SEO Pro -
BlogPaws 2013 – SEO Pro -
BlogPaws 2013 – SEO Pro -
ImplementSchemaMarkupBlogPaws 2013 – SEO Pro -
Schema MarkupBlogPaws 2013 – SEO Pro -http://schema-creator.org/
Author MarkupBlogPaws 2013 – SEO Pro -
FixOrphanedLinksBlogPaws 2013 – SEO Pro -
WTF are Orphaned Links?!BlogPaws 2013 – SEO Pro -
Orphaned LinksBlogPaws 2013 – SEO Pro -1. Find all links pointing toyour site – Majestic SEO.2. Remove any duplicates.3. C...
Orphaned LinksBlogPaws 2013 – SEO Pro -I did this for BlogPaws.comand found 4 pages…… Then for dogtipper.comand found 28…T...
BuildCoolContentBlogPaws 2013 – SEO Pro -
InfographicsBlogPaws 2013 – SEO Pro -If you can, hire anartist to createyou some greatgraphics.http://www.pet365.co.uk/blo...
BlogPaws 2013 – SEO Pro -Infographic Creation99designs.com – Post a job, get bids.dribble.com – Find a designer.piktochart...
TheImportanceOfOutreachBlogPaws 2013 – SEO Pro - @mattbeswick
BlogPaws 2013 – SEO Pro -Other ContentSlideshare.net – Upload slide decks.Quora.com – Be an authority.Wistia.com - Create ...
BlogPaws 2013 – SEO Pro -But all I want to do isWRITE!
BlogPaws 2013 – SEO Pro -Let’s go into a bit moredepth on a few things...
BlogPaws 2013 – SEO Pro -Go Big or Go Home!http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012
BlogPaws 2013 – SEO Pro -Go Big or Go Home!http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012
BlogPaws 2013 – SEO Pro -Not Just for You• Write for other relevant sites• Amazing at Social Media? Write forsocialmediato...
BlogPaws 2013 – SEO Pro -Find Opportunities• inurl:”write for us” dog training• intitle:”write for us” dog training• inpos...
Authorship&Author RankBlogPaws 2013 – SEO Pro -
Co-occurenceBlogPaws 2013 – SEO Pro -searchenginejournal.com
The Power ofRelationshipsCommunity.Friends.Influencers.BlogPaws 2013 – SEO Pro -
Relationships forSEO?!BlogPaws 2013 – SEO Pro -EmailBloggerMake FriendsMeet MoreFriendsTold AboutBlogPawsSpeak atBlogPaws2...
BlogPaws 2013 – SEO Pro -
Fight The Man!BlogPaws 2013 – SEO Pro -
TurntotheDARKside?BlogPaws 2013 – SEO Pro -
Header TextBody TextGoogleIsComingForYOU!BlogPaws 2013 – SEO Pro -
OutsourcingYou don’thave to do itall yourself.BlogPaws 2013 – SEO Pro -
BlogPaws 2013 – SEO Pro -oDeskIs LikeMagic!
BlogPaws 2013 – SEO Pro -ExampleResearchProject
Hi,We need someone to help us research contactinformation for a list of websites. For this job you willneed to be able to ...
FactsAndFiguresBlogPaws 2013 – SEO Pro -
148ApplicationsWithin7HoursBlogPaws 2013 – SEO Pro -
Lowest Bid...BlogPaws 2013 – SEO Pro -$0.54/hr
Number that canFollowinstructions...BlogPaws 2013 – SEO Pro -75!(I even outsourced checking this - cost me less than $1).
Interview ProcessBlogPaws 2013 – SEO Pro -1. Order by cheapest2. Hire the first 8 people3. Send them spreadsheet &instruct...
Data GatheredBlogPaws 2013 – SEO Pro -First NameLast NameEmail AddressURL of Contact FormIs the site about dogs?Is the the...
Sites (double) Researchedin24 hoursBlogPaws 2013 – SEO Pro -800
Total SpendBlogPaws 2013 – SEO Pro -$33.14
There really is light atthe end of the tunnel.
BlogPaws 2013 – SEO Pro -Thanks!Questions?@mattbeswickwww.mattbeswick.co.uks lides har e.net /mattbesw ic k
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SEO for superheroes (BlogPaws 2013)

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Advanced SEO presentation - building up from quick tips and fixes to a more in depth discussion.

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  • Still doing article marketing? Directory submissions? Link wheels? Blog spam?Outsourcing is about improving relative quality, letting you be more creative, and doing things that you ordinarily wouldn’t have the money to do.
  • Still doing article marketing? Directory submissions? Link wheels? Blog spam?Outsourcing is about improving relative quality, letting you be more creative, and doing things that you ordinarily wouldn’t have the money to do.
  • Still doing article marketing? Directory submissions? Link wheels? Blog spam?Outsourcing is about improving relative quality, letting you be more creative, and doing things that you ordinarily wouldn’t have the money to do.
  • Still doing article marketing? Directory submissions? Link wheels? Blog spam?Outsourcing is about improving relative quality, letting you be more creative, and doing things that you ordinarily wouldn’t have the money to do.
  • Still doing article marketing? Directory submissions? Link wheels? Blog spam?Outsourcing is about improving relative quality, letting you be more creative, and doing things that you ordinarily wouldn’t have the money to do.
  • Still doing article marketing? Directory submissions? Link wheels? Blog spam?Outsourcing is about improving relative quality, letting you be more creative, and doing things that you ordinarily wouldn’t have the money to do.
  • Transcript of "SEO for superheroes (BlogPaws 2013)"

    1. 1. SEO For Superheros
    2. 2. TheEasyBit( Well, eas ier )ThisPr es entationBlogPaws 2013 – SEO Pro -
    3. 3. BlogPaws 2013 – SEO Pro -Basic Understanding• Technical Optimisation• Keyword Research• On-Site• Off-Site (Link Building)• Social
    4. 4. Correlation is NOT CausationBlogPaws 2013 – SEO Pro -
    5. 5. Let me put it another way...BlogPaws 2013 – SEO Pro -
    6. 6. BlogPaws 2013 – SEO Pro -Yeah Yeah Yeah...Teach me theGOODstuff!
    7. 7. BetterKeywordResearchBlogPaws 2013 – SEO Pro -
    8. 8. Ubersuggest.orgBlogPaws 2013 – SEO Pro -
    9. 9. Übersuggest.orgBlogPaws 2013 – SEO Pro -
    10. 10. Übersuggest.orgBlogPaws 2013 – SEO Pro -
    11. 11. RemoveThinContentBlogPaws 2013 – SEO Pro -
    12. 12. Thin ContentBlogPaws 2013 – SEO Pro -1. Use tag pages sparinglyor noindex them.2. Edit robots.txt to blocksearch result pages.3. Don’t go OTT withcategory pages.
    13. 13. OptimiseCategoryPagesBlogPaws 2013 – SEO Pro -
    14. 14. BlogPaws 2013 – SEO Pro -
    15. 15. BlogPaws 2013 – SEO Pro -
    16. 16. ImplementSchemaMarkupBlogPaws 2013 – SEO Pro -
    17. 17. Schema MarkupBlogPaws 2013 – SEO Pro -http://schema-creator.org/
    18. 18. Author MarkupBlogPaws 2013 – SEO Pro -
    19. 19. FixOrphanedLinksBlogPaws 2013 – SEO Pro -
    20. 20. WTF are Orphaned Links?!BlogPaws 2013 – SEO Pro -
    21. 21. Orphaned LinksBlogPaws 2013 – SEO Pro -1. Find all links pointing toyour site – Majestic SEO.2. Remove any duplicates.3. Check to see if these are404 errors4. If so, 301 redirect them
    22. 22. Orphaned LinksBlogPaws 2013 – SEO Pro -I did this for BlogPaws.comand found 4 pages…… Then for dogtipper.comand found 28…Then for Dogster.com andfound 39!Awesome Guide:http://www.teapotcreative.co.uk/orphaned-links
    23. 23. BuildCoolContentBlogPaws 2013 – SEO Pro -
    24. 24. InfographicsBlogPaws 2013 – SEO Pro -If you can, hire anartist to createyou some greatgraphics.http://www.pet365.co.uk/blog/pet-infographics/
    25. 25. BlogPaws 2013 – SEO Pro -Infographic Creation99designs.com – Post a job, get bids.dribble.com – Find a designer.piktochart.com – Build your own.Infogr.am – Again, create your own.
    26. 26. TheImportanceOfOutreachBlogPaws 2013 – SEO Pro - @mattbeswick
    27. 27. BlogPaws 2013 – SEO Pro -Other ContentSlideshare.net – Upload slide decks.Quora.com – Be an authority.Wistia.com - Create and hostamazing video.Dipity.com - Build timelines (or usetimeline.js if you’re more technical)
    28. 28. BlogPaws 2013 – SEO Pro -But all I want to do isWRITE!
    29. 29. BlogPaws 2013 – SEO Pro -Let’s go into a bit moredepth on a few things...
    30. 30. BlogPaws 2013 – SEO Pro -Go Big or Go Home!http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012
    31. 31. BlogPaws 2013 – SEO Pro -Go Big or Go Home!http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012
    32. 32. BlogPaws 2013 – SEO Pro -Not Just for You• Write for other relevant sites• Amazing at Social Media? Write forsocialmediatoday.com• Use MyBlogGuest.com for quick exposure• Sign up for bloggerlinkup.com• Remember, make sure that the quality is as good forother blogs and sites as it is for your own.
    33. 33. BlogPaws 2013 – SEO Pro -Find Opportunities• inurl:”write for us” dog training• intitle:”write for us” dog training• inpostauthor:guest dog training• Inurl:”guest post” dog training• Or… just search for dog training, find a good site, and getin touch with them!
    34. 34. Authorship&Author RankBlogPaws 2013 – SEO Pro -
    35. 35. Co-occurenceBlogPaws 2013 – SEO Pro -searchenginejournal.com
    36. 36. The Power ofRelationshipsCommunity.Friends.Influencers.BlogPaws 2013 – SEO Pro -
    37. 37. Relationships forSEO?!BlogPaws 2013 – SEO Pro -EmailBloggerMake FriendsMeet MoreFriendsTold AboutBlogPawsSpeak atBlogPaws2012Write forBlogPawsGet LinkGet MorePromotionSpeak atBlogPaws2013Email YvonneMake FriendsGo toSearchLoveBoston
    38. 38. BlogPaws 2013 – SEO Pro -
    39. 39. Fight The Man!BlogPaws 2013 – SEO Pro -
    40. 40. TurntotheDARKside?BlogPaws 2013 – SEO Pro -
    41. 41. Header TextBody TextGoogleIsComingForYOU!BlogPaws 2013 – SEO Pro -
    42. 42. OutsourcingYou don’thave to do itall yourself.BlogPaws 2013 – SEO Pro -
    43. 43. BlogPaws 2013 – SEO Pro -oDeskIs LikeMagic!
    44. 44. BlogPaws 2013 – SEO Pro -ExampleResearchProject
    45. 45. Hi,We need someone to help us research contactinformation for a list of websites. For this job you willneed to be able to use Microsoft Excel, ReadEnglish and Browse the Internet.When applying please include the phrase “I haveread the description and can start immediately”.Looking forward to your application,MattBlogPaws 2013 – SEO Pro -
    46. 46. FactsAndFiguresBlogPaws 2013 – SEO Pro -
    47. 47. 148ApplicationsWithin7HoursBlogPaws 2013 – SEO Pro -
    48. 48. Lowest Bid...BlogPaws 2013 – SEO Pro -$0.54/hr
    49. 49. Number that canFollowinstructions...BlogPaws 2013 – SEO Pro -75!(I even outsourced checking this - cost me less than $1).
    50. 50. Interview ProcessBlogPaws 2013 – SEO Pro -1. Order by cheapest2. Hire the first 8 people3. Send them spreadsheet &instructions
    51. 51. Data GatheredBlogPaws 2013 – SEO Pro -First NameLast NameEmail AddressURL of Contact FormIs the site about dogs?Is the the site about cats?Does the site have a blog?How nice looking is the site?
    52. 52. Sites (double) Researchedin24 hoursBlogPaws 2013 – SEO Pro -800
    53. 53. Total SpendBlogPaws 2013 – SEO Pro -$33.14
    54. 54. There really is light atthe end of the tunnel.
    55. 55. BlogPaws 2013 – SEO Pro -Thanks!Questions?@mattbeswickwww.mattbeswick.co.uks lides har e.net /mattbesw ic k
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