Advanced SEO presentation - building up from quick tips and fixes to a more in depth discussion.

1. SEO For Superheros

2. The
Easy
Bit( Well, eas ier )
This
Pr es entation
BlogPaws 2013 – SEO Pro -

3. BlogPaws 2013 – SEO Pro -
Basic Understanding
• Technical Optimisation
• Keyword Research
• On-Site
• Off-Site (Link Building)
• Social

4. Correlation is NOT Causation
BlogPaws 2013 – SEO Pro -

5. Let me put it another way...
BlogPaws 2013 – SEO Pro -

6. BlogPaws 2013 – SEO Pro -
Yeah Yeah Yeah...
Teach me the
GOOD
stuff!

7. Better
Keyword
Research
BlogPaws 2013 – SEO Pro -

8. Ubersuggest.org
BlogPaws 2013 – SEO Pro -

9. Übersuggest.org
BlogPaws 2013 – SEO Pro -

10. Übersuggest.org
BlogPaws 2013 – SEO Pro -

11. Remove
Thin
Content
BlogPaws 2013 – SEO Pro -

12. Thin Content
BlogPaws 2013 – SEO Pro -
1. Use tag pages sparingly
or noindex them.
2. Edit robots.txt to block
search result pages.
3. Don’t go OTT with
category pages.

13. Optimise
Category
Pages
BlogPaws 2013 – SEO Pro -

14. BlogPaws 2013 – SEO Pro -

15. BlogPaws 2013 – SEO Pro -

16. Implement
Schema
Markup
BlogPaws 2013 – SEO Pro -

17. Schema Markup
BlogPaws 2013 – SEO Pro -
http://schema-creator.org/

18. Author Markup
BlogPaws 2013 – SEO Pro -

19. Fix
Orphaned
Links
BlogPaws 2013 – SEO Pro -

20. WTF are Orphaned Links?!
BlogPaws 2013 – SEO Pro -

21. Orphaned Links
BlogPaws 2013 – SEO Pro -
1. Find all links pointing to
your site – Majestic SEO.
2. Remove any duplicates.
3. Check to see if these are
404 errors
4. If so, 301 redirect them

22. Orphaned Links
BlogPaws 2013 – SEO Pro -
I did this for BlogPaws.com
and found 4 pages…
… Then for dogtipper.com
and found 28…
Then for Dogster.com and
found 39!
Awesome Guide:
http://www.teapotcreative.co.uk/orphaned-links

23. Build
Cool
Content
BlogPaws 2013 – SEO Pro -

24. Infographics
BlogPaws 2013 – SEO Pro -
If you can, hire an
artist to create
you some great
graphics.
http://www.pet365.co.uk/blog/
pet-infographics/

25. BlogPaws 2013 – SEO Pro -
Infographic Creation
99designs.com – Post a job, get bids.
dribble.com – Find a designer.
piktochart.com – Build your own.
Infogr.am – Again, create your own.

26. The
Importance
Of
Outreach
BlogPaws 2013 – SEO Pro - @mattbeswick

27. BlogPaws 2013 – SEO Pro -
Other Content
Slideshare.net – Upload slide decks.
Quora.com – Be an authority.
Wistia.com - Create and host
amazing video.
Dipity.com - Build timelines (or use
timeline.js if you’re more technical)

28. BlogPaws 2013 – SEO Pro -
But all I want to do is
WRITE!

29. BlogPaws 2013 – SEO Pro -
Let’s go into a bit more
depth on a few things...

30. BlogPaws 2013 – SEO Pro -
Go Big or Go Home!
http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012

31. BlogPaws 2013 – SEO Pro -
Go Big or Go Home!
http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012

32. BlogPaws 2013 – SEO Pro -
Not Just for You
• Write for other relevant sites
• Amazing at Social Media? Write for
socialmediatoday.com
• Use MyBlogGuest.com for quick exposure
• Sign up for bloggerlinkup.com
• Remember, make sure that the quality is as good for
other blogs and sites as it is for your own.

33. BlogPaws 2013 – SEO Pro -
Find Opportunities
• inurl:”write for us” dog training
• intitle:”write for us” dog training
• inpostauthor:guest dog training
• Inurl:”guest post” dog training
• Or… just search for dog training, find a good site, and get
in touch with them!

34. Authorship
&
Author Rank
BlogPaws 2013 – SEO Pro -

35. Co-occurence
BlogPaws 2013 – SEO Pro -
searchenginejournal.com

36. The Power of
Relationships
Community.
Friends.
Influencers.
BlogPaws 2013 – SEO Pro -

37. Relationships for
SEO?!
BlogPaws 2013 – SEO Pro -
Email
Blogger
Make Friends
Meet More
Friends
Told About
BlogPaws
Speak at
BlogPaws
2012
Write for
BlogPaws
Get Link
Get More
Promotion
Speak at
BlogPaws
2013
Email YvonneMake Friends
Go to
SearchLove
Boston

38. BlogPaws 2013 – SEO Pro -

39. Fight The Man!
BlogPaws 2013 – SEO Pro -

40. Turn
to
the
DARK
side?
BlogPaws 2013 – SEO Pro -

41. Header Text
Body Text
Google
Is
Coming
For
YOU!
BlogPaws 2013 – SEO Pro -

42. Outsourcing
You don’t
have to do it
all yourself.
BlogPaws 2013 – SEO Pro -

43. BlogPaws 2013 – SEO Pro -
oDesk
Is Like
Magic!

44. BlogPaws 2013 – SEO Pro -
Example
Research
Project

45. Hi,
We need someone to help us research contact
information for a list of websites. For this job you will
need to be able to use Microsoft Excel, Read
English and Browse the Internet.
When applying please include the phrase “I have
read the description and can start immediately”.
Looking forward to your application,
Matt
BlogPaws 2013 – SEO Pro -

46. Facts
And
Figures
BlogPaws 2013 – SEO Pro -

47. 148
Applications
Within
7
Hours
BlogPaws 2013 – SEO Pro -

48. Lowest Bid...
BlogPaws 2013 – SEO Pro -
$0.54/hr

49. Number that can
Follow
instructions...
BlogPaws 2013 – SEO Pro -
75!
(I even outsourced checking this - cost me less than $1).

50. Interview Process
BlogPaws 2013 – SEO Pro -
1. Order by cheapest
2. Hire the first 8 people
3. Send them spreadsheet &
instructions

51. Data Gathered
BlogPaws 2013 – SEO Pro -
First Name
Last Name
Email Address
URL of Contact Form
Is the site about dogs?
Is the the site about cats?
Does the site have a blog?
How nice looking is the site?

52. Sites (double) Researched
in
24 hours
BlogPaws 2013 – SEO Pro -
800

53. Total Spend
BlogPaws 2013 – SEO Pro -
$33.14

54. There really is light at
the end of the tunnel.

55. BlogPaws 2013 – SEO Pro -
Thanks!
Questions?
@mattbeswick
www.mattbeswick.co.uk
s lides har e.net /mattbesw ic k