Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!