Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PubWest Presentation v1.0

85 views

Published on

  • Be the first to comment

  • Be the first to like this

PubWest Presentation v1.0

  1. 1. murray@biztegra.com www.Biztegra.com THE OPTIMIZED PUBLISHER UNLOCKING THE POWER OF YOUR WEBSITE TO DRIVE YOUR PUBLISHING BUSINESS By: Murray Izenwasser Co-Founder, Biztegra
  2. 2. murray@biztegra.com www.Biztegra.com Most Publishers Have The Same Problem. Their Website Is: Technically Out Of Date; Not Flexible For YOUR Business; Time Consuming / Expensive To Keep Up To Date. (And Resources Aren’t Available)
  3. 3. murray@biztegra.com www.Biztegra.com There are a couple of reasons for this: 1. Technology Big and Small Publishers 2. Inherent Complexity in Products Product  SKU  Price  Promo 3. You Aren’t Web Technologists
  4. 4. murray@biztegra.com www.Biztegra.com Your website is still the center of your business
  5. 5. murray@biztegra.com www.Biztegra.com Q: Are You Building A Direct To Consumer Focus For Your Business?
  6. 6. murray@biztegra.com www.Biztegra.com In March, 2015, I Made An Offer On The Digital Book World (DBW) Blog To Perform A Free, Quick Analysis Of Independent Publishers’ Websites And Determine Their Current Levels Of “Having A Modern Website And Search Engine Optimization (SEO).”  17 Blog Posts <Links At The End To View or Download The File>
  7. 7. murray@biztegra.com www.Biztegra.com Duplicate Content URL Structure And Site Architecture Page Titles Meta Description Tags Heading Tags (H1, H2, H3) Structured Data Markup Page Load/ Crawl Speed Image Optimization Code Validation Mobile Social Integration Author Amplification Sitemaps HTTPS Factors:
  8. 8. murray@biztegra.com www.Biztegra.com This Is How They Ranked
  9. 9. murray@biztegra.com www.Biztegra.com This Is How They Ranked
  10. 10. murray@biztegra.com www.Biztegra.com Duplicate Content On & Off Site
  11. 11. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/learn/seo/duplicate- content Content that is the same or similar. Google doesn’t like it. –Set Canonical URL / Tag –Unique book descriptions and author bios Duplicate Content
  12. 12. murray@biztegra.com www.Biztegra.com URL Structure & Site Architecture
  13. 13. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? http://www.digitalbookworld.com/201 5/url-structure-and-site- architecture/ The actual URL and file name of your site’s pages Gives Google clues about your page’s content –File name should be descriptive –Don’t use parameters –Shorter is better URL Structure
  14. 14. murray@biztegra.com www.Biztegra.com Page Titles
  15. 15. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/learn/seo/title-tag The Title of Your Page (very important) Gives Google clues about your page’s content –Descriptive / Unique –50-60 Characters –Primary Keyword - Secondary Keyword | Brand Name Page Titles
  16. 16. murray@biztegra.com www.Biztegra.com Meta Descriptions
  17. 17. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/learn/seo/meta- description Explanation of the Content on Your Page What Google Displays in Search Results (Clicks!!) –Unique –Descriptive –Selling Text –150-160 Characters Meta Descriptions
  18. 18. murray@biztegra.com www.Biztegra.com Heading Tags (H1, H2, H3)
  19. 19. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://yoast.com/headings-use/ Explains the Structure of the Content on the Page Helps Google Figure Out What Your Page is About –One H1 Tag Per Page –Unique –Descriptive –Not for Formatting!! Heading Tags
  20. 20. murray@biztegra.com www.Biztegra.com Structured Data Markup
  21. 21. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/learn/seo/schema- structured-data Explains the Content on the Page Helps Google Figure Out How To Categorize Your Page (And Display in SERPs) –Schema.Org –Specific Vocabulary for Publishing and Books Structured Data Markup
  22. 22. murray@biztegra.com www.Biztegra.com Page Load And Page Crawl Speed
  23. 23. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/learn/seo/page- speed How Quickly the Page Loads Slow = Bad, for Both Users and Google –Compression, Caching, and Minifying –Image Optimization –Server Speed –< 1 Second = Goal Page Load / Speed
  24. 24. murray@biztegra.com www.Biztegra.com Image Optimization
  25. 25. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/ugc/10-tips-for- optimizing-your-images-for-search Ensuring Images Load Quickly Slow = Bad Image Search = Good –Use Alt Tags –< 100k Per Image –Descriptive File Name –Image Sitemaps Image Optimization
  26. 26. murray@biztegra.com www.Biztegra.com Mobile Optimization
  27. 27. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/learn/seo/mobile- optimization https://www.ampproject.org/ Your Site Works on Mobile Devices, Responsively Google Says So It’s a Mobile World –Pass the Google Mobile Test –Accelerated Mobile Pages –Rebuild Your Site For Mobile Mobile Optimization
  28. 28. murray@biztegra.com www.Biztegra.com Social Integration
  29. 29. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? http://www.digitalbookworld.com/201 5/the-optimized-publisher-social- integration/ Full Integration to Social Platforms It’s a Social World Control What Gets Shared –Fully Defined In Your Code –Advanced Sharing Social Integration
  30. 30. murray@biztegra.com www.Biztegra.com Author Amplification
  31. 31. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? http://www.digitalbookworld.com/201 5/the-optimized-publisher-author- amplification/ Amplifying the Great Content Your Authors Create Increases Your Site’s SEO Footprint –Fully Fleshed Out Author Profiles –Integrate Their Online Platforms Author Amplification
  32. 32. murray@biztegra.com www.Biztegra.com Sitemaps
  33. 33. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? https://moz.com/blog/xml-sitemaps- guidelines-on-their-use XML Sitemaps That List Your Site’s Pages and Content Tells Google What Pages Are Available for Crawling –Create Them –Submit Them From Search Console Sitemaps
  34. 34. murray@biztegra.com www.Biztegra.com HTTPS
  35. 35. murray@biztegra.com www.Biztegra.com What is it? Why is it important? What should you do about it? http://www.digitalbookworld.com/201 6/the-optimized-publisher-https/ Secure Browsing Google Likes It: “HTTPS Everywhere” –Adopt It, Carefully –SEO Migration HTTPS
  36. 36. murray@biztegra.com www.Biztegra.com View Blog Posts on Biztegra.com: https://biztegra.com/optimized- publisher-series/ Have The White Paper Sent to You: https://biztegra.com/contact-us/
  37. 37. murray@biztegra.com www.Biztegra.com Biztegra's Publishr™ The Only Marketing, eCommerce, and Promotions Website Platform for the Publishing Industry that has Been Fully Optimized for Search, Social, and Mobile.
  38. 38. murray@biztegra.com www.Biztegra.com Questions?

×