2. 2
Outline
• About Social Media
• Blogging
• LinkedIn
• ePortfolio
• Facebook
• Twitter
• Pinterest
• Questions?
3. 3
What is Social Media?
A general term to describe
all kinds of internet
platforms or forums whose
contents are created,
published, improved and
commented on by the users
themselves in order to
encourage social interaction
and an interactive dialogue.
6. 6
“The beauty of the internet is that it doesn‟t matter
where you are physically, because you are virtually
everywhere.” ~ Nadine Fisher, MS, RD, LD
7. 7
Opportunities for Dietitians
• Building an online presence
• Creating online resources
• Connecting with colleagues locally, state-wide,
nationally, and internationally
• Communicating, teaching, learning, exchanging,
sharing information and ideas
• Use our credentials so the public isn‟t misguided
by phonies
• Promote you and your brand…it‟s free
advertising!
8. 8
What is your social media identity?
• This depends on:
▫ Your passion
▫ The type of “brand” or “character” you want to
portray
▫ Who is in your social media “community”?
▫ Your expertise
▫ Your writing style
• Most importantly…BE YOURSELF!
9. 9
WVU’s Social Media Guidelines
1. Never post any personal health information
(PHI) about an individual patient to any
electronic media.
2. Never post a photograph or image of a patient
to any electronic media
3. Never become an electronic "friend" of a
patient in any electronic media
4. Maintain professionalism standards
5. Keep personal views separate from University
posts.
10. 10
WVU’s Social Media Guidelines
6. Do not cite or reference colleagues or co-workers
without their approval.
7. Before posting, consider your audience. Future
employers may search the web to screen
applicants.
8. Find the full set of WVU guidelines here:
http://web.ur.wvu.edu/policies_and_guidelines/s
ocial_media
9. Find the full set of WVU Health Sciences
guidelines here:
http://www.hsc.wvu.edu/Admin/HSC-Policies-
Guidelines/HSC-Social-Media-Guidelines
11. 11
DO’s of Social Media
• Be yourself
• Be professional
• Differentiate yourself – find your niche
• Use lots of pictures – be appropriate
• Update, update, update
• Be searchable (SEO)
• Use proper grammar and spelling
• Cite your sources
• Be patient
12. 12
DON’Ts of Social Media
• Mix personal and professional sites
• Use inappropriate or hostile language
• Represent yourself or the university in a negative
light
• Inappropriate profile picture
• Neglect replies
• Divulge very personal information
• Plagiarize
13.
14. 14
Blogging
• A discussion or information site published on
the internet consisting of entries or posts
typically displayed in reverse chronological
order so the most recent post appears first.
• Types:
▫ Personal blogs
▫ Corporate/business
▫ Genre – focuses on a particular subject (ie.
health, politics, travel, etc.)
15. 15
Wordpress is The Most Popular Free Blogging Site
http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
16. 16
Purpose of your blog
• Journal of your dietetic internship experience
• Showcase your personality, voice, and overall
philosophy
• Share nutrition knowledge
• Be a “go-to” expert
• Displays your talents to potential employers and
clients
17. 17
Blogging – Getting signed up
Go to www.wordpress.com
Click “Get Started Here”
Blog address:
Should have wvudietetics at the end of your name
Username:
Should have wvudietetics13 at the end of your name
▫ The number at the end of your username refers to the year
that you begin your internship rotations
Update your profile:
Activate account through email you provided
Choose a theme
18. 18
Customize your blog
• Choose a free theme
▫ Go to Appearance -> Themes in your Dashboard
• Header image/picture
• Upload Gravitar Image
▫ Your blog picture to be used as your blog image
across WordPress.com. This image will be used to
the left of the URL in the address bar.
19. 19
Posts vs. Pages
• Posts: Entries listed in reverse chronological
order on the blog home page
• Pages: Are static and are not listed by date.
▫ Create an “ABOUT ME” Page
Subpages
20. 20
Steps to Writing a Post
Add a Title
Write Content
Choose Categories
Add Tags
21. 21
Blog Writing Tips
• Catchy headlines
• LOTS of pictures, videos, Power Points
• Easy to read posts
▫ 500-1000 words, lists, bullet points
• Stay current
• Run polls and surveys
• Have fun and mix things up
• Re-blog other interesting blog posts
• Study other RD blogs
▫ Janet Helm, MS RD at nutritionunplugged.com
▫ Jessica McGovern RD at greateatspectations.blogspot.com
▫ Katie Hamm RD at healthyandhappyhour.com
▫ Melanie Thomassian RD at dietriffic.com
22. 22
Categories vs. Tags
• Used to describe your posts
• Assigning tags and categories to your post
increases the chance that other WordPress.com
users will see your content
• Categories = Broad
• Tags = Specific
24. 24
Widgets
• A fancy word for tools or content that you can add,
arrange, and remove from the sidebars of your blog.
• Appearance > Widgets
• Example widgets:
▫ Category lists
▫ Blog stats
▫ Image of you
▫ Calendar
▫ Your top posts/pages
▫ Etc.
26. 26
Site Stats
• Number of views
• Views by country
• Referrers
• Top views and pages
• Search engine terms
• Clicks
27. 27
How To Get More Views
1. Get social!
▫ Use social media outlets, widgets
▫ Add your pages to StumbleUpon.com
2. Read and comment on other blogs
3. Add links to other blogs and sites
4. Encourage your “real life” friends and family to read
your blog
5. Link all of your social media sites together (ie. Blog,
Twitter, Pinterest, Facebook, LinkedIn, etc)
6. Blog often
7. Patience
28. 28
“Publicize” Feature
• Settings > Sharing > Publicize
• Publicize makes it easy to share your
WordPress.com posts on Facebook, Twitter,
Tumblr, Yahoo!, and Linkedin.
• WordPress.com also sends your published blog
posts to several places to automatically promote
them for you.
30. 30
Sharing Buttons
At the bottom of each post, sharing buttons allow you and
your readers to share your content across a range of social
networks.
Settings > Sharing > Sharing buttons
31. 31
Can I Make $$$ Blogging?
http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
33. 33
What is LinkedIn?
• A social networking website for people in
professional occupations.
• Networking and connections
• Highlights your professional resume
• Recent college graduates are the fasting growing
demographic on the site
35. 35
Features
• Find past and present colleagues/classmates
• Continuously updated resume
• Job postings
▫ Can follow different companies
• Potential employers may look at a candidates
profile
• You can see who views your profile
36. 36
1 in 6 workers use social networks to
get hired.
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
37. 37
Add Sections to Your Profile
• Professional picture
• Work experience
• Education
▫ GPA, Courses
• Clubs, extracurriculars
• Certifications
▫ ServSafe, Food Worker‟s Permit, etc.
• Honors/Awards
• Professional memberships
▫ The Academy, WVDA
38. 38
Add Sections to Your Profile
• Summary of your professional goals
• Skills
• Expertise
• Blog and ePortfolio links
• Publications
• WordPress Application
▫ Displays your recent blog posts
• Recommendations
40. 40
LinkedIn Tips
• Make connections!
• Brand yourself
• Seek recommendations
• Join professional groups
• Make sure profile is 100% complete
• Follow companies
• Link with other social media accounts
• Stick to business
• Make profile public
41.
42. 42
What is an ePortfolio?
• Electronic portfolios are selective and purposeful
collections of work assembled to demonstrate
personal achievement and abilities and are made
available on the internet
• Basically an extended resume
• Use Wix.com
• My ePortfolio:
▫ http://maryrodavich.wix.com/maryrodavich
43. 43
Why should you create one?
• Job seeking tool: It is something tangible that
you can show to a potential employer to prove
what you are capable of.
• Showcases your best work
• Permanent
• Makes you stand out
44. 44
Ideas for your ePortfolio
• About Me page
• Career goals and objectives
• Resume
• Work examples
▫ Projects
▫ Papers
▫ Presentations
• Nutrition-related photos of you
• Organizations
• Community involvement, volunteering
• Activities
• Competencies/skills
• Contact info
46. 46
Facebook Tips
• Use your cover photo to showcase your
personality
• Update your education/work info often
• Add milestones and images to further enhance
your image
• Customize your privacy settings to hide
photos/posts that are unfavorable
• Make your personal Facebook PRIVATE
▫ Includes all photo albums
• Make a separate Facebook account?
49. 49
“Twitter Lingo”
• Tweet - <140 characters
• Retweet - Re-posting of someone else's Tweet
• Mention - Mention another user in your Tweet by including
the @ sign followed directly by their username
• Avatar – Uploaded image of yourself displayed on your
profile
• Hashtagging - People use the # symbol before a relevant
keyword or phrase (no spaces) in their Tweet.
• Trending – Popular topics at that particular tim
• Favoriting – When you like someone else‟s tweet. Shows up
under your „favorites‟ tab
50. 50
Twitter Tips
• Privacy
▫ Protected – Only your followers can view your profile
▫ Public – Anyone can view your profile
• Below your name:
▫ Add your blog URL as your website
▫ Add a short bio about who you are
• Tweet about current nutrition topics
• Follow relevant RDs and nutrition experts
51. 51
Nutrition Experts to follow on Twitter
• Joy Bauer MS RD • Nutrition.gov
• Janet Helm MS RD • USDA Team Nutrition
• Claudia Zapata MS RD • Jamie Oliver
• Rebecca Scritchfield • Dr. David Katz
RD • The Nutrition Twins
• Dr. Mehmet Oz • Nutrition Blog Network
• Jenny Westerkamp RD • Women‟s Health
• ChooseMyPlate.gov Magazine
• Health Magazine • Today‟s Dietitian
• Mayo Clinic • Eat Right (AND)
• Elisa Zied RD
52.
53. 53
What is Pinterest?
A pin-board style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.
54. 54
Pinterest is GROWING
http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
55. 55
Boards and Pinning
• Boards are usually themed so pins can easily be
organized, categorized and discovered by other
users
▫ Ex: Food & drink, health
• „Re-pin' images to you own collections or 'like'
photos.
• Follow your friends who are also on Pinterest
56. 56
“Food & Drink” is #2 Most Popular Category
http://www.repinly.com/stats.aspx
Social Media is EVERYWHERE. Look at all the different types of social media site logos.Every minute…the internet is booming with activity.Every minute:Almost 700,000 facebook statuses updated60 new blog posts1 new definition added to urban dictionaryAlmost 700,000 new google searches600 new youtube videos100 new linkedin accounts
This is a summary of the important points of the guidelines.
SEO = Search Engine OptimizationIncrease by adding tags, categories
Word Press accounts for about half of all free blog sites
There is a free version that you will be using.There is also many different upgrades you can use that cost money – DO NOT recommend spending any money on your site.
Header image – Choose one that is nutrition related
500-1000 words = 1-2 pg word document
Tags add more search engine termsHealthy recipes = categoryGluten-free muffins = tag
Can view stats for the day, week, month, or all timeYour stats also shows you views by country
When you view your own blog, if you are logged in, it does not count as a viewThe referrers section lists other blogs, web sites, and search engines that link to your blog.Top views and pages:This section of stats will list the Posts and Pages which have received the most viewsSearch engine terms: These are the terms, words, and phrases people use, through various search engines (i.e. Google, Yahoo, Bing), to find posts and pages on your WordPress.com blog. Clicks:These are external links that appear on your blog, and are actually clicked by your readers. These may be (but are not limited to):Links you add to your post and page contentLinks placed in comments by your readers.Links that appear in your blogroll.attached to the names of users who comment on your blog.
Use social mediaEmail your blog to your friends and familyAdvertise all of your social media sites by linking them to other ones
WordPress.com also sends your published blog posts to several places to automatically promote them for you. For example, your posts end up in WordPress.com’stopic pages, are sent out to many search engines via Ping-o-Matic!, and sitemaps pings notify search engines of new updates.
Twitter – Tweet your blog postsFacebookPinterest – Create “Pins” of your best blog postsStumbleUpon – Create an account and add your blog posts for users to “stumble” uponLinkedIn
Companies pay you for ad placement, product reviews, or endorsementsNot realisticNeed to have multiple blog posts/dayNeed a lot of traffic and views
May want to make a separate Facebook account if you have your own business
People can’tretweet you if your Twitter is private…may want to make your profile public so you get your name out thereHashtagged words usually become popular or a trending topic