The Dietitian In Social MediaPresentation Transcript
By: Mary RodavichWVU Dietetic InternBoot Camp 2012
2Outline• About Social Media• Blogging• LinkedIn• ePortfolio• Facebook• Twitter• Pinterest• Questions?
3What is Social Media? A general term to describe all kinds of internet platforms or forums whose contents are created, published, improved and commented on by the users themselves in order to encourage social interaction and an interactive dialogue.
6“The beauty of the internet is that it doesn‟t matterwhere you are physically, because you are virtuallyeverywhere.” ~ Nadine Fisher, MS, RD, LD
7Opportunities for Dietitians• Building an online presence• Creating online resources• Connecting with colleagues locally, state-wide, nationally, and internationally• Communicating, teaching, learning, exchanging, sharing information and ideas• Use our credentials so the public isn‟t misguided by phonies• Promote you and your brand…it‟s free advertising!
8What is your social media identity?• This depends on: ▫ Your passion ▫ The type of “brand” or “character” you want to portray ▫ Who is in your social media “community”? ▫ Your expertise ▫ Your writing style• Most importantly…BE YOURSELF!
9WVU’s Social Media Guidelines1. Never post any personal health information (PHI) about an individual patient to any electronic media.2. Never post a photograph or image of a patient to any electronic media3. Never become an electronic "friend" of a patient in any electronic media4. Maintain professionalism standards5. Keep personal views separate from University posts.
10WVU’s Social Media Guidelines6. Do not cite or reference colleagues or co-workers without their approval.7. Before posting, consider your audience. Future employers may search the web to screen applicants.8. Find the full set of WVU guidelines here: http://web.ur.wvu.edu/policies_and_guidelines/s ocial_media9. Find the full set of WVU Health Sciences guidelines here: http://www.hsc.wvu.edu/Admin/HSC-Policies- Guidelines/HSC-Social-Media-Guidelines
11DO’s of Social Media• Be yourself• Be professional• Differentiate yourself – find your niche• Use lots of pictures – be appropriate• Update, update, update• Be searchable (SEO)• Use proper grammar and spelling• Cite your sources• Be patient
12DON’Ts of Social Media• Mix personal and professional sites• Use inappropriate or hostile language• Represent yourself or the university in a negative light• Inappropriate profile picture• Neglect replies• Divulge very personal information• Plagiarize
14Blogging• A discussion or information site published on the internet consisting of entries or posts typically displayed in reverse chronological order so the most recent post appears first.• Types: ▫ Personal blogs ▫ Corporate/business ▫ Genre – focuses on a particular subject (ie. health, politics, travel, etc.)
15Wordpress is The Most Popular Free Blogging Sitehttp://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
16Purpose of your blog• Journal of your dietetic internship experience• Showcase your personality, voice, and overall philosophy• Share nutrition knowledge• Be a “go-to” expert• Displays your talents to potential employers and clients
17Blogging – Getting signed up Go to www.wordpress.com Click “Get Started Here” Blog address: Should have wvudietetics at the end of your name Username: Should have wvudietetics13 at the end of your name ▫ The number at the end of your username refers to the year that you begin your internship rotations Update your profile: Activate account through email you provided Choose a theme
18Customize your blog• Choose a free theme ▫ Go to Appearance -> Themes in your Dashboard• Header image/picture• Upload Gravitar Image ▫ Your blog picture to be used as your blog image across WordPress.com. This image will be used to the left of the URL in the address bar.
19Posts vs. Pages• Posts: Entries listed in reverse chronological order on the blog home page• Pages: Are static and are not listed by date. ▫ Create an “ABOUT ME” Page Subpages
20Steps to Writing a Post Add a Title Write Content Choose Categories Add Tags
21 Blog Writing Tips• Catchy headlines• LOTS of pictures, videos, Power Points• Easy to read posts ▫ 500-1000 words, lists, bullet points• Stay current• Run polls and surveys• Have fun and mix things up• Re-blog other interesting blog posts• Study other RD blogs ▫ Janet Helm, MS RD at nutritionunplugged.com ▫ Jessica McGovern RD at greateatspectations.blogspot.com ▫ Katie Hamm RD at healthyandhappyhour.com ▫ Melanie Thomassian RD at dietriffic.com
22Categories vs. Tags• Used to describe your posts• Assigning tags and categories to your post increases the chance that other WordPress.com users will see your content• Categories = Broad• Tags = Specific
23Categories vs. Tags
24Widgets• A fancy word for tools or content that you can add, arrange, and remove from the sidebars of your blog.• Appearance > Widgets• Example widgets: ▫ Category lists ▫ Blog stats ▫ Image of you ▫ Calendar ▫ Your top posts/pages ▫ Etc.
26Site Stats• Number of views• Views by country• Referrers• Top views and pages• Search engine terms• Clicks
27 How To Get More Views1. Get social! ▫ Use social media outlets, widgets ▫ Add your pages to StumbleUpon.com2. Read and comment on other blogs3. Add links to other blogs and sites4. Encourage your “real life” friends and family to read your blog5. Link all of your social media sites together (ie. Blog, Twitter, Pinterest, Facebook, LinkedIn, etc)6. Blog often7. Patience
28“Publicize” Feature • Settings > Sharing > Publicize • Publicize makes it easy to share your WordPress.com posts on Facebook, Twitter, Tumblr, Yahoo!, and Linkedin. • WordPress.com also sends your published blog posts to several places to automatically promote them for you.
30Sharing ButtonsAt the bottom of each post, sharing buttons allow you andyour readers to share your content across a range of socialnetworks.Settings > Sharing > Sharing buttons
31 Can I Make $$$ Blogging?http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
Professionals are signing up to join LinkedIn at a rate of 100+ new members every minute!
33What is LinkedIn?• A social networking website for people in professional occupations.• Networking and connections• Highlights your professional resume• Recent college graduates are the fasting growing demographic on the site
35Features• Find past and present colleagues/classmates• Continuously updated resume• Job postings ▫ Can follow different companies• Potential employers may look at a candidates profile• You can see who views your profile
36 1 in 6 workers use social networks to get hired.http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
37Add Sections to Your Profile• Professional picture• Work experience• Education ▫ GPA, Courses• Clubs, extracurriculars• Certifications ▫ ServSafe, Food Worker‟s Permit, etc.• Honors/Awards• Professional memberships ▫ The Academy, WVDA
38Add Sections to Your Profile• Summary of your professional goals• Skills• Expertise• Blog and ePortfolio links• Publications• WordPress Application ▫ Displays your recent blog posts• Recommendations
40LinkedIn Tips• Make connections!• Brand yourself• Seek recommendations• Join professional groups• Make sure profile is 100% complete• Follow companies• Link with other social media accounts• Stick to business• Make profile public
42What is an ePortfolio?• Electronic portfolios are selective and purposeful collections of work assembled to demonstrate personal achievement and abilities and are made available on the internet• Basically an extended resume• Use Wix.com• My ePortfolio: ▫ http://maryrodavich.wix.com/maryrodavich
43Why should you create one?• Job seeking tool: It is something tangible that you can show to a potential employer to prove what you are capable of.• Showcases your best work• Permanent• Makes you stand out
44Ideas for your ePortfolio• About Me page• Career goals and objectives• Resume• Work examples ▫ Projects ▫ Papers ▫ Presentations• Nutrition-related photos of you• Organizations• Community involvement, volunteering• Activities• Competencies/skills• Contact info
46Facebook Tips• Use your cover photo to showcase your personality• Update your education/work info often• Add milestones and images to further enhance your image• Customize your privacy settings to hide photos/posts that are unfavorable• Make your personal Facebook PRIVATE ▫ Includes all photo albums• Make a separate Facebook account?
49 “Twitter Lingo”• Tweet - <140 characters• Retweet - Re-posting of someone elses Tweet• Mention - Mention another user in your Tweet by including the @ sign followed directly by their username• Avatar – Uploaded image of yourself displayed on your profile• Hashtagging - People use the # symbol before a relevant keyword or phrase (no spaces) in their Tweet.• Trending – Popular topics at that particular tim• Favoriting – When you like someone else‟s tweet. Shows up under your „favorites‟ tab
50 Twitter Tips• Privacy ▫ Protected – Only your followers can view your profile ▫ Public – Anyone can view your profile• Below your name: ▫ Add your blog URL as your website ▫ Add a short bio about who you are• Tweet about current nutrition topics• Follow relevant RDs and nutrition experts
51Nutrition Experts to follow on Twitter• Joy Bauer MS RD • Nutrition.gov• Janet Helm MS RD • USDA Team Nutrition• Claudia Zapata MS RD • Jamie Oliver• Rebecca Scritchfield • Dr. David Katz RD • The Nutrition Twins• Dr. Mehmet Oz • Nutrition Blog Network• Jenny Westerkamp RD • Women‟s Health• ChooseMyPlate.gov Magazine• Health Magazine • Today‟s Dietitian• Mayo Clinic • Eat Right (AND)• Elisa Zied RD
53What is Pinterest?A pin-board style social photo sharing website thatallows users to create and manage theme-based imagecollections such as events, interests, hobbies, and more.
54 Pinterest is GROWINGhttp://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
55Boards and Pinning• Boards are usually themed so pins can easily be organized, categorized and discovered by other users ▫ Ex: Food & drink, health• „Re-pin images to you own collections or like photos.• Follow your friends who are also on Pinterest
56 “Food & Drink” is #2 Most Popular Categoryhttp://www.repinly.com/stats.aspx