Maximizing Your Social Media Presence

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Select slides from pre-conference workshop help before the 2012 ABA Marketing Conference in San Diego.

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Maximizing Your Social Media Presence

  1. 1. ABA Professional DevelopmentMAXIMIZING YOUR DIGITAL PRESENCEABA MARKETING CONFERENCESeptember 23-25, 2012San Diego, CA
  2. 2. Hello10/16/2012 2
  3. 3. Hello Jason Kincy @jkincy Hoyt Griffin @hoytgriffin10/16/2012 3
  4. 4. Agenda• Setting the stage• Blogs• Facebook• Twitter• Pulling it all together• LinkedIn• What’s Next10/16/2012 4
  5. 5. Why social media?10/16/2012 5
  6. 6. Why social media? Social Impact on SatisfactionSource:2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power and Associates. The McGraw-Hill Companies,Inc. All Rights Reserved. Reproduction Prohibited 10/16/2012 6
  7. 7. Why social media?Source: Understanding the Impact of Social Media On Companies, a special report by J.D. Power and Associates© 2012 J. D. Power and Associates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited 10/16/2012 7
  8. 8. Why social media?Source: 2012 J.D. Power and Associates US Retail Banking Satisfaction Study. © 2012 J. D. Power andAssociates. The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction Prohibited 10/16/2012 8
  9. 9. Setting the Stage• Defining success – Engagement • Clicks • Likes • Comments – Awareness • Shares • Retweets – Sales 10/16/2012 9
  10. 10. Setting the Stage10/16/2012 10
  11. 11. Setting the Stage10/16/2012 11
  12. 12. Setting the Stage10/16/2012 12
  13. 13. Setting the Stage10/16/2012 13
  14. 14. Setting the Stage Rules of the Road Response Scenarios10/16/2012 14
  15. 15. Setting the Stage “The Rules” – Allow for Decisive Action • Negative comments are allowed to stay visible, IF they meet the following criteria: • Must be germane to the topic at hand • Cannot include personal or financial information • Cannot criticize an associate by name • Acknowledge comments and reply with how we will remedy the situation, or can correct misinformation as needed • If a customer service issue, take it offline as soon as possible, redirect to a contact center or interact@arvest.com • Break “The Rules” if necessary under dire circumstances10/16/2012 15
  16. 16. Setting the Stage Community Events and PhotosPublic and Purchased Media SyndicatedRelations ContentMaterials Blog Distribution Internal ContentExpertise via other Social Channels 10/16/2012 16
  17. 17. Setting the Stage Personal: Tweet: Security: Tweet: How much insurance? Talk like a pirate day How secure are your Voter Registration social networks? FB: Talk like a pirate day Business: Tweet: How to keep Museums employees fit10/16/2012 17
  18. 18. Setting the StageMonitoring & Listening• SocialMention.comContent Creation• WordPress, TumblrScheduling• BufferApp.comMeasurement/Analytics• Klout.com, PeerIndex.com, Google AnalyticsDashboards• HootSuite, SproutSocial, TweetDeck 50 (mostly) free social media tools you can’t live without in 2012 http://thenextweb.com/socialmedia/2012/03/18/50-mostly-free-social-media-tools-you-cant-live-without-in-2012/ 10/16/2012 18
  19. 19. Blogs• Content/Categories• Tone & Style• Voice & Authors• Topics• Schedule 10/16/2012 19
  20. 20. Blogs Arvestblog.com10/16/2012 20
  21. 21. Blogs “… the Red Sox have just climbed back to .500 ball. The only saving grace is that we met the Yankees coming down..”10/16/2012 21
  22. 22. Blogs Did you let your daughter get her ears pierced? When? Or when will you? Content Question Reward10/16/2012 22
  23. 23. Blogs “Do your customers know you’re a right wing lunatic? Does your board care about their fiduciary duty not to employ such a person in a business that caters to people to deplore the “values” expressed by said lunatic?” Keep or Remove Respond or Ignore10/16/2012 23
  24. 24. Blogs10/16/2012 24
  25. 25. Blogs10/16/2012 25
  26. 26. Blogs10/16/2012 26
  27. 27. Blogs10/16/2012 27
  28. 28. Blogs - Driving Traffic10/16/2012 28
  29. 29. Blogs - Driving Traffic10/16/2012 29
  30. 30. Facebook - Timeline• Bank History • Asset Growth • Office Openings • Acquisitions • Name Changes• “Current” Events • Moments in history• Humor/Curiousity 10/16/2012 30
  31. 31. Facebook - Favorites10/16/2012 31
  32. 32. Facebook - Favorites• Community • Libraries • Schools• Arts & Entertainment• Media • Patch.com • Papers• Business • Customers 10/16/2012 32
  33. 33. Facebook - Favorites10/16/2012 33
  34. 34. Facebook - Recommendations10/16/2012 34
  35. 35. Facebook - Recommendations10/16/2012 35
  36. 36. Facebook - Custom Apps10/16/2012 36
  37. 37. Facebook - Custom Apps Custom Semi-Custom10/16/2012 37
  38. 38. Facebook - Contests10/16/2012 38
  39. 39. Facebook - Mobile10/16/2012 39
  40. 40. Facebook - Mobile10/16/2012 40
  41. 41. Facebook - Updates• Bank News • Press releases • Holiday announcements • Photos• Community News• Fun & Factoids• Questions• Product 10/16/2012 41
  42. 42. Facebook - Updates10/16/2012 42
  43. 43. Facebook - Updates10/16/2012 43
  44. 44. Facebook - Updates10/16/2012 44
  45. 45. Facebook - Updates10/16/2012 45
  46. 46. Facebook - Updates10/16/2012 46
  47. 47. Facebook - Updates10/16/2012 47
  48. 48. Facebook - Updates10/16/2012 48
  49. 49. Facebook - Updates10/16/2012 49
  50. 50. Facebook - Updates We have money to lend! Find out how we can help your business. Are you a business owner looking for financing? Find out how we can help. Another reason business owners “Like” us!10/16/2012 50
  51. 51. Facebook - Updates Planning Compliance What’s Next10/16/2012 51
  52. 52. Facebook - Advertising Your bank name Kristin Brandt likes Your Bank Name Your bank name10/16/2012 52
  53. 53. Facebook - Advertising10/16/2012 53
  54. 54. Facebook - Promoted Posts The average post is seen by 16% of the Fans. Manic Mommies reaches 32% of Fans10/16/2012 54
  55. 55. Facebook - Promoted Posts10/16/2012 55
  56. 56. Facebook - Promoted Posts10/16/2012 56
  57. 57. Facebook - Promoted Posts10/16/2012 57
  58. 58. Facebook - Promoted Posts August 30th10/16/2012 58
  59. 59. Facebook - Promoted Posts10/16/2012 59
  60. 60. What’s Next?10/16/2012 60
  61. 61. What’s Next?10/16/2012 61
  62. 62. What’s Next?10/16/2012 62
  63. 63. What’s Next? Infographics Post online Internal awareness Press and Media Alerts10/16/2012 Coolinfographics.com 63
  64. 64. What’s Next? 40% of the top 100 companies in the world have intgratedInstagram. business2community.com10/16/2012 64
  65. 65. What’s Next? Review Monitor Evaluate10/16/2012 65
  66. 66. What’s Next?10/16/2012 66
  67. 67. Thank you! 00 Jason Arvest.com @arvestbank | @jkincy Kristin Sundininc.com | kristin-sundin-brandt.com @sundininc | @kristinsb 10/16/2012 67

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