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Social media and academia


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Presentation delivered to a group of Hunter College faculty describing how professors can exploit social media (NYC, Feb. 15, 2012)

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Social media and academia

  1. 1. Everything you always wanted to know about socialmedia and blogging …but were afraid to askChristopher BishopRoosevelt House – Hunter CollegeFebruary 15, 2012
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  4. 4. 21st century communication has evolved from a tops-down, oneway interaction…to a conversation 2002 2012 4
  5. 5. The people formerly known as *the audience* are participating 5
  6. 6. Sources we trust have changed Trusted sources of information according to US Consumers, 1997 and 2007Source: eMarketer Bridge Ratings and University of Massachusetts 2007 Rated 1 (lowest) to 10 (highest) 6
  7. 7. Why social media?•Share expertise•Find expertise•Make connections•Collaborate•Recommend 7
  8. 8. Tools Primary• Blogs – personal/professional commentary• Twitter – microblogging• LinkedIn – professional networking, discussion groups Secondary Flickr – pictures, images Facebook – recreational, personal-friends+family YouTube, Vimeo – video pieces Up and coming Google+ - technorati, digerati 8
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  10. 10. What is a blog? • A blog (a portmanteau of the term web log) is a personal journal published on the World Wide Web • Discrete entries ("posts") typically displayed in reverse chronological order - most recent post appears first • Usually the work of a single individual, occasionally of a small group, often are themed on a single subject • Can also be a verb - to maintain, add content to a blog 10
  11. 11. One professor’s opinion…“I believe blogging is a central part of what academics have to offerthe world. It’s about taking all our hard-earned knowledge andsharing it with broader circles than journal readers and conferenceattendees. What could be more important than that?”Amy Bruckman, Associate Professor of Interactive Computing in theCollege of Computing at Georgia Tech. 11
  12. 12. Benefits of blogging• Blogging facilitates interaction with peers, colleagues• Allows public posting of works in progress for discussion, different perspectives, to get others thinking• Journalists follow academic bloggers/Twitter users, and quote blog posts in news articles - raise media profile/social eminence• Many authoritative agencies/authors maintain subject-specific blogs providing valuable content and insights for classroom discussion• Provides another way to connect with students-provide inspirational notes, words of encouragement, advice 12
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  19. 19. Twitter 19
  20. 20. Twitter • Free micro-blogging • Send/receive short text messages called tweets • Tweets are limited to 140 characters • Include links to blogs, web pages, images, videos, material • Can tweet from computer, smart phone, tablet • Follow people and organizations with specific interests • Build up a personalized Twitter feed • Thousands of academics and researchers already use Twitter daily, along with more than 200 million other users • Mix between personal and professional 20
  21. 21. Twitterverse math is simple •You tweet… •Your followers see it and they each retweet… •Their followers then retweet… •And so on… 21
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  24. 24. LinkedIn Pleated pants of social networks Digital CV Always current contact info Share your expertise Connect with colleagues Participate in groups 24
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  28. 28. Key points• Value prop: allows you to expand your impact• All communications should consider a social media component• Determine tools based on objectives• New skills will need to be acquired – it’s an apprentice business• Be aware that this is a changing landscape 28
  29. 29. Next StepsBlog• Track down interesting blogs• Write a couple paragraphs• Pick a tool: Wordpress, Blogger, TypePad• Publish something!Twitter•Establish a Twitter ID - make it easy to remember•Search for people with similar interests•Follow them!•Write your own tweets•Look for ones to retweetLinkedIn•Set up a LinkedIn page and keep it updated•Look for friends/colleagues and connect•Find a group(s) to join, weigh in 29
  30. 30. THANKS!christopherbishop123@gmail.com 30