1. Store: Lulu HyperMarket , Kuwait
Before you enter the store:
The Signboard is visible from a long range
Does the store draw you in? If so, how?.
Yes, The entrance of the door is attractive and exclusive which has some classicly designed
interiors.
Is the door open or closed?
The door is open.
How does this make you feel?
That make an inviting appeal
How big is the sign lettering and in what font?
The sign letters are 5 feet in height, and in Bold fonts with a logo.
What does it tell you about the store?
It gives the brand name of the store
Environment:
What is the color scheme of the store? How does this affect you?
The color scheme is uniform, peach read and light grey. It has pleasent effect on the eyes.
What type of floor does the store have? How does this effect the environment?
The floor is bright. It gives a warm and healthy feeling.
How high is the ceiling? How does this feel?
The ceiling is 14 ft high. It gives a very spacious and comfortable feeling.
How brightly lit is the store? How does this affect you?

2. The store is lit with optimal light. It has pleasent effect effect on the eyes.
How loud is the environment?
The envoirment is calm and cool.
What is causing the noise?
The not so frequent announcements from customer help desks.
Is there music playing? If so, does it fit the environment?
Light background music. Its fits in the environment
Is the store warm or cold?
The store was found to be warm.
Is the store crowed with merchandise or is it sparse?
It cant be said crowded.
Does the store have a distinctive smell?
Neutral
Where is the cash register located?
Just before the exit gates.
How visible is the store security?
The store is equiped with CCTV cams and security guards.
How long do you want to stay in this store?
Evening until midnight.
Does the environment influence the perceived value of the merchandise?
Yes.

3. Personnel:
How long does it take before a sales person initiates contact?
They help us whenever needed.
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
Yes
What is the ratio of salespeople to customers?
1:5
What age and gender are the employees?
Are young and middle aged. Both males and females
Are the salespeople using the store products?
Yes.
Do the salespeople have a uniform?
Yes.
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Cosmetics
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Toileteries
How are the products arranged? By function? By price? By color?

4. They arranged in categories as function.
Are there free samples or demonstrations?
Yes
What products are at eye level?
Most of them
What items in the store are in the least accessible locations?
Bakery items
Where are the most and least expensive products located?
In the entrance areas
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
In groups and families.
What is the average age and gender of the customers?
20 t0 50
When a customer enters the store, do they tend to walk in the same path or direction? -
Mostly
How long do customers stay in the store, on average?
2 hours
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Some
What percent of customers purchase products in the store?
80 percent
Other Observations:
It was found this place as very attractive and gives a great shopping experience

5. Store: Sultan Center , Kuwait
Before you enter the store:
The Signboard is n visible from a long range
Does the store draw you in? If so, how?.
No, The entrance is not visible from the main mall. Its located in the extreme side of the mall
Is the door open or closed?
The door is open.
How does this make you feel?
That makes an inviting appeal
How big is the sign lettering and in what font?
The sign letters are big and bold
What does it tell you about the store?
It gives the brand name of the store
Environment:
What is the color scheme of the store? How does this affect you?
The color scheme is uniform, Orange and Green. It has pleasent effect on the eyes.
What type of floor does the store have? How does this effect the environment?
The floor is bright. It gives a warm and healthy feeling.
How high is the ceiling? How does this feel?
The ceiling is 14 ft high. It gives a very spacious and was not found to be comfortable
The ceiling was not covered and the AC ducts were visible. It was giving an unclean look.
How brightly lit is the store? How does this affect you?

6. The light were found to be dim. It gave a dull look
How loud is the environment?
The envoirment is calm and cool.
What is causing the noise?
Noise was not heard.
Is there music playing? If so, does it fit the environment?
No.
Is the store warm or cold?
The store was found to be warm.
Is the store crowed with merchandise or is it sparse?
It was found to be unkept
Does the store have a distinctive smell?
Neutral
Where is the cash register located?
Just before the exit gates.
How visible is the store security?
The store is equiped with CCTV cams and security guards.
How long do you want to stay in this store?
Evening
Does the environment influence the perceived value of the merchandise?
No
Personnel:

7. How long does it take before a sales person initiates contact?
Difficult to find sales people.
Does the salesperson have a script to follow with each customer?
No
Does the salesperson treat different customers differently?
No
What is the ratio of salespeople to customers?
1:20
What age and gender are the employees?
Are young and middle aged. Both males and females
Are the salespeople using the store products?
No.
Do the salespeople have a uniform?
Yes.
Do the salespeople match the stores image?
No
Products:
What is the first product that you notice?
Food stuff
Is there a central display table with featured products?
no
Where are items that are “for sale” located in the store?
In the middle areas.
How are the products arranged? By function? By price? By color?

8. no specific arrangement was found.
Are there free samples or demonstrations?
No
What products are at eye level?
a very few.
What items in the store are in the least accessible locations?
Groceries
Where are the most and least expensive products located?
In the entrance areas
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
In groups and families.
What is the average age and gender of the customers?
20 t0 50
When a customer enters the store, do they tend to walk in the same path or direction? -
No.
How long do customers stay in the store, on average?
30 minutes
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
browsing
What percent of customers purchase products in the store?
20 percent
Other Observations:
It was found this place as not properly managed. The merchandise was difficult to find and not in
propert orders.

9. Store: CarreFour , Kuwait
Before you enter the store:
The Signboard is visible from a long range
Does the store draw you in? If so, how?.
Yes, The entrance of the door is attractive and exclusive which has some classicly designed
interiors.
Is the door open or closed?
The door is open.
How does this make you feel?
That make an inviting appeal
How big is the sign lettering and in what font?
The sign letters are 5 feet in height, and in Bold fonts with a logo.
What does it tell you about the store?
It gives the brand name of the store
Environment:
What is the color scheme of the store? How does this affect you?
The color scheme is uniform, peach read and light grey. It has pleasent effect on the eyes.
What type of floor does the store have? How does this effect the environment?
The floor is bright. It gives a warm and healthy feeling.
How high is the ceiling? How does this feel?
The ceiling is 14 ft high. It gives a very spacious and comfortable feeling.
How brightly lit is the store? How does this affect you?

10. The store is lit with optimal light. It has pleasent effect effect on the eyes.
How loud is the environment?
The envoirment is calm and cool.
What is causing the noise?
The not so frequent announcements from customer help desks.
Is there music playing? If so, does it fit the environment?
Light background music. Its fits in the environment
Is the store warm or cold?
The store was found to be warm.
Is the store crowed with merchandise or is it sparse?
It cant be said crowded.
Does the store have a distinctive smell?
Neutral
Where is the cash register located?
Just before the exit gates.
How visible is the store security?
The store is equiped with CCTV cams and security guards.
How long do you want to stay in this store?
Evening until midnight.
Does the environment influence the perceived value of the merchandise?
Yes.
Personnel:

11. How long does it take before a sales person initiates contact?
They help us whenever needed.
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
Yes
What is the ratio of salespeople to customers?
1:5
What age and gender are the employees?
Are young and middle aged. Both males and females
Are the salespeople using the store products?
Yes.
Do the salespeople have a uniform?
Yes.
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Cosmetics
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Toileteries
How are the products arranged? By function? By price? By color?
They arranged in categories as function.

12. Are there free samples or demonstrations?
Yes
What products are at eye level?
Most of them
What items in the store are in the least accessible locations?
Bakery items
Where are the most and least expensive products located?
In the entrance areas
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
In groups and families.
What is the average age and gender of the customers?
20 t0 50
When a customer enters the store, do they tend to walk in the same path or direction? -
Mostly
How long do customers stay in the store, on average?
2 hours
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Some
What percent of customers purchase products in the store?
80 percent
Other Observations:
It was found this place as not so attractive but the prices were found to be cheaper

13. Store: Geant , Kuwait
Before you enter the store:
The Signboard is not visible from outside
Does the store draw you in? If so, how?.
No, The entrance was not found to be attractive
Is the door open or closed?
The door is open.
How does this make you feel?
That makes an inviting appeal
How big is the sign lettering and in what font?
Sign letters are 2 feet in height and in bold fonts.
What does it tell you about the store?
It gives the name of the store
Environment:
What is the color scheme of the store? How does this affect you?
The color scheme is uniform, peach read and light grey. It has pleasent effect on the eyes.
What type of floor does the store have? How does this effect the environment?
The floor is bright. It gives a warm and healthy feeling.
How high is the ceiling? How does this feel?
The ceiling is 14 ft high. It gives a very spacious and comfortable feeling.
How brightly lit is the store? How does this affect you?

14. The store is lit with optimal light. It has pleasent effect effect on the eyes.
How loud is the environment?
The envoirment is calm and cool.
What is causing the noise?
The not so frequent announcements from customer help desks.
Is there music playing? If so, does it fit the environment?
Light background music. Its fits in the environment
Is the store warm or cold?
The store was found to be warm.
Is the store crowed with merchandise or is it sparse?
It cant be said crowded.
Does the store have a distinctive smell?
Neutral
Where is the cash register located?
Just before the exit gates.
How visible is the store security?
The store is equiped with CCTV cams and security guards.
How long do you want to stay in this store?
Evening until midnight.
Does the environment influence the perceived value of the merchandise?
Yes.
Personnel:

15. How long does it take before a sales person initiates contact?
They help us whenever needed.
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
Yes
What is the ratio of salespeople to customers?
1:5
What age and gender are the employees?
Are young and middle aged. Both males and females
Are the salespeople using the store products?
Yes.
Do the salespeople have a uniform?
Yes.
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Cosmetics
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Toileteries
How are the products arranged? By function? By price? By color?
They arranged in categories as function.

16. Are there free samples or demonstrations?
Yes
What products are at eye level?
Most of them
What items in the store are in the least accessible locations?
Bakery items
Where are the most and least expensive products located?
In the entrance areas
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
In groups and families.
What is the average age and gender of the customers?
20 t0 50
When a customer enters the store, do they tend to walk in the same path or direction? -
Mostly
How long do customers stay in the store, on average?
2 hours
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Some
What percent of customers purchase products in the store?
80 percent
Other Observations:
It was found this place as very attractive and gives a great shopping experience

17. Store: Mix Max , Kuwait
Before you enter the store:
The Signboard is visible from a long range
Does the store draw you in? If so, how?.
Yes, The entrance of the door is attractive, with the latest products in the showroom.
Is the door open or closed?
The door is open.
How does this make you feel?
That make an inviting appeal
How big is the sign lettering and in what font?
The sign letters are 3 feet in height, and in Bold fonts with a logo.
What does it tell you about the store?
It gives the brand name of the store
Environment:
What is the color scheme of the store? How does this affect you?
The color scheme is uniform, Red and light grey. It has an attractive effect.
What type of floor does the store have? How does this effect the environment?
The floor is bright. It gives a warm and healthy feeling.
How high is the ceiling? How does this feel?
The ceiling is 12 ft high. It gives a very spacious and comfortable feeling.
How brightly lit is the store? How does this affect you?

18. The store is lit with optimal light. It has pleasent effect effect on the eyes.
How loud is the environment?
The envoirment is calm and cool.
What is causing the noise?
The not so frequent announcements from customer help desks.
Is there music playing? If so, does it fit the environment?
Light background music. Its fits in the environment
Is the store warm or cold?
The store was found to be warm.
Is the store crowed with merchandise or is it sparse?
Crowded
Does the store have a distinctive smell?
Neutral
Where is the cash register located?
Just before the exit gates.
How visible is the store security?
The store is equiped with CCTV cams and security guards.
How long do you want to stay in this store?
Evening until midnight.
Does the environment influence the perceived value of the merchandise?
Yes.
Personnel:

19. How long does it take before a sales person initiates contact?
They help us whenever needed.
Does the salesperson have a script to follow with each customer?
Yes
Does the salesperson treat different customers differently?
Yes
What is the ratio of salespeople to customers?
1:5
What age and gender are the employees?
Are young and middle aged. Both males and females
Are the salespeople using the store products?
Yes.
Do the salespeople have a uniform?
Yes.
Do the salespeople match the stores image?
Yes
Products:
What is the first product that you notice?
Cosmetics
Is there a central display table with featured products?
Yes
Where are items that are “for sale” located in the store?
Toileteries
How are the products arranged? By function? By price? By color?
They arranged in categories as function.

20. Are there free samples or demonstrations?
Yes
What products are at eye level?
Most of them
What items in the store are in the least accessible locations?
Bakery items
Where are the most and least expensive products located?
In the entrance areas
Are the prices of the products easy to find?
Yes
Are there impulse items near the cash register?
Yes
Customers:
Are most customers alone or with someone else? What is the relationship?
In groups and families.
What is the average age and gender of the customers?
20 t0 50
When a customer enters the store, do they tend to walk in the same path or direction? -
Mostly
How long do customers stay in the store, on average?
2 hours
Do customer touch the products? Is this encouraged?
Yes
Do most customers appear to be on a mission or are they browsing?
Some
What percent of customers purchase products in the store?
80 percent
Other Observations:
This place gives an interesting shopping experience