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Are you paying attention by karthik krishnan

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ARE YOU PAYING ATTENTION?

                          By Karthik Krishnan




Before you enter the store:

Does the store d...
The floor was of mosaic tiles and it was shiny. Had that glossy effect.


How high is the ceiling? How does this feel?

In...
Not more than 30 min


Does the environment influence the perceived value of the merchandise?

Yes it does

Personnel:


H...
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Are you paying attention by karthik krishnan

  1. 1. ARE YOU PAYING ATTENTION? By Karthik Krishnan Before you enter the store: Does the store draw you in? If so, how? Yes. The font style had some brand look Is the door open or closed? Closed How does this make you feel? Nothing in particular. Just another branded store with closed door How big is the sign lettering and in what font? Pretty big and visible and attractive.Cant recognise the font style What does it tell you about the store? Its says a branded and premium watch store Environment: What is the color scheme of the store? How does this affect you? The color scheme was mild and trendy. Feel like being in some high branded store for sure What type of floor does the store have? How does this effect the environment?
  2. 2. The floor was of mosaic tiles and it was shiny. Had that glossy effect. How high is the ceiling? How does this feel? In ground floor it was very high and in first floor the ceiling was very near and can be touched by hand. It created feeling that its very close How brightly lit is the store? How does this affect you? The lightness was pretty warm and clean. It created a mood of royalty How loud is the environment? The environment was quiet with mild music in the background What is causing the noise? NA Is there music playing? If so, does it fit the environment? Yes. Music was playing but it dint fit the environment Is the store warm or cold? Neither warm nor cold . Perfect temperature Is the store crowed with merchandise or is it sparse? It was sparse Does the store have a distinctive smell? Not distinctive but certainly nice fragrance Where is the cash register located? Centre of the shop How visible is the store security? Can be seen only near the entrance How long do you want to stay in this store?
  3. 3. Not more than 30 min Does the environment influence the perceived value of the merchandise? Yes it does Personnel: How long does it take before a sales person initiates contact? the moment I entered the store the sales person initiated the conversation Does the salesperson have a script to follow with each customer? Yes Does the salesperson treat different customers differently? No What is the ratio of salespeople to customers? 1:1 What age and gender are the employees? 25-35 Are the salespeople using the store products? No Do the salespeople have a uniform? yes Do the salespeople match the stores image? Yes Products: What is the first product that you notice?
  4. 4. Watch Is there a central display table with featured products? No Where are items that are “for sale” located in the store? Nothing in particular How are the products arranged? By function? By price?By color? By brands Are there free samples or demonstrations? Yes What products are at eye level? Almost all type of watches were at eye level What items in the store are in the least accessible locations? Most expensive products were at least acessible locations Where are the most and least expensive products located? Least accessible where near the entrance of the store and expensive products where at the end of the store. Are the prices of the products easy to find? Yes Are there impulse items near the cash register? No Customers: Are most customers alone or with someone else? What is the relationship?
  5. 5. No most customers where not alone. Customers came with their family. What is the average age and gender of the customers? 20 to 35 When a customer enters the store, do they tend to walk in the same path or direction? - Same path How long do customers stay in the store, on average? 30 min max Do customer touch the products? Is this encouraged? Yes they are encouraged to touch Do most customers appear to be on a mission or are they browsing? Mostly they are browsing Whatpercent of customers purchase products in the store? 10 % Before you enter the store: Does the store draw you in? If so, how? Yes the products displayed near the entrance where attractive Is the door open or closed?
  6. 6. Opened. How does this make you feel? It made me feel to enter the shop How big is the sign lettering and in what font? Pretty big and readable. Simple arial narrow font What does it tell you about the store? Nothing in particular Environment: What is the colour scheme of the store? How does this affect you? Very normal lighting like in house. It dint attract me and it dint suit the environment What type of floor does the store have? How does this effect the environment? White mosaic tiles which were shiny How high is the ceiling? How does this feel? Very far to reach. False ceiling How brightly lit is the store? How does this affect you? Very normal lighting. It dint create any interest How loud is the environment? Noisy What is causing the noise? Mixture of background music, announcement and crowd noise Is there music playing? If so, does it fit the environment?
  7. 7. Yes. It dint suit the environment Is the store warm or cold? Room temperature Is the store crowed with merchandise or is it sparse? Normal crowd Does the store have a distinctive smell? No Where is the cash register located? Near the entrance How visible is the store security? Near the entrance How long do you want to stay in this store? About a hour Does the environment influence the perceived value of the merchandise? No Personnel: How long does it take before a sales person initiates contact? Never came and asked Does the salesperson have a script to follow with each customer? No Does the salesperson treat different customers differently?
  8. 8. Yes. What is the ratio of salespeople to customers? 1:4 What age and gender are the employees? 25 to 35 Are the salespeople using the store products? No Do the salespeople have a uniform? Yes Do the salespeople match the stores image? No really Products: What is the first product that you notice? Glassware Is there a central display table with featured products? No Where are items that are “for sale” located in the store? All places How are the products arranged? By function? By price?By color? By function
  9. 9. Are there free samples or demonstrations? Yes What products are at eye level? Almost all What items in the store are in the least accessible locations? Expensive items Where are the most and least expensive products located? Throughout the shop. No difference Are the prices of the products easy to find? Yes Are there impulse items near the cash register? Yes Customers: Are most customers alone or with someone else? What is the relationship? They were not alone. They came as family What is the average age and gender of the customers? 30 to 50 When a customer enters the store, do they tend to walk in the same path or direction? - No How long do customers stay in the store, on average?
  10. 10. More than a hour Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Browsing Whatpercent of customers purchase products in the store? 5 to 10 percent Environment: What is the color scheme of the store? How does this affect you? Combination of cream, black and brown color What type of floor does the store have? How does this effect the environment? Wooden board. It suited the environment How high is the ceiling? How does this feel? Pretty high.Nothing in particular. How brightly lit is the store? How does this affect you? It was bright enough to see all the products. The lightning was pleasant How loud is the environment?
  11. 11. It was Silent What is causing the noise? NA Is there music playing? If so, does it fit the environment? Yes and it fit the environment Is the store warm or cold? Room temperature Is the store crowed with merchandise or is it sparse? No it was sparse Does the store have a distinctive smell? Yes Where is the cash register located? End of the store How visible is the store security? Security was not visible How long do you want to stay in this store? Max 30 min Does the environment influence the perceived value of the merchandise? Yes
  12. 12. Personnel: How long does it take before a sales person initiates contact? Immediate contact Does the salesperson have a script to follow with each customer? Yes Does the salesperson treat different customers differently? No What is the ratio of salespeople to customers? 1:1 What age and gender are the employees? 25 to 35 Are the salespeople using the store products? Yes Do the salespeople have a uniform? Yes Do the salespeople match the stores image? No Products: What is the first product that you notice? Lip sticks
  13. 13. Is there a central display table with featured products? No Where are items that are “for sale” located in the store? At the beginning How are the products arranged? By function? By price?By color? By function Are there free samples or demonstrations? Yes What products are at eye level? Almost all products What items in the store are in the least accessible locations? Nothing in particular Where are the most and least expensive products located? Almost in same place Are the prices of the products easy to find? No Are there impulse items near the cash register? No What products are at eye level? Almost all products What items in the store are in the least accessible locations?
  14. 14. Nothing in particular Where are the most and least expensive products located? Almost in same place Are the prices of the products easy to find? No Are there impulse items near the cash register? No Customers: Are most customers alone or with someone else? What is the relationship? They were not alone. Mostly with friends or couple What is the average age and gender of the customers? 25 to 35 When a customer enters the store, do they tend to walk in the same path or direction? - Yes How long do customers stay in the store, on average? Hardly 30 min Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Window shopping
  15. 15. What percent of customers purchase products in the store? 5% Before you enter the store: Does the store draw you in? If so, how? Yes. The arrangements of the products Is the door open or closed? Closed. How does this make you feel? Nothing in particular How big is the sign lettering and in what font? Very big and Bose trademark font What does it tell you about the store? Nothing in particular. Since its known brand I dint feel anything. Environment: What is the color scheme of the store? How does this affect you? Bright and White all over What type of floor does the store have? How does this effect the environment?
  16. 16. White mosaic shiny tiles. How high is the ceiling? How does this feel? Pretty high. Nothing in particular How brightly lit is the store? How does this affect you? It was bright and suited the environment How loud is the environment? It was silent What is causing the noise? NA Is there music playing? If so, does it fit the environment? Mild music was playing and suited the environment Is the store warm or cold? Cold Is the store crowed with merchandise or is it sparse? sparse Does the store have a distinctive smell? No Where is the cash register located? End of the store How visible is the store security? Visible from anywhere How long do you want to stay in this store?
  17. 17. Not more than 45 min Does the environment influence the perceived value of the merchandise? Yes Personnel: How long does it take before a sales person initiates contact? Immediate contact Does the salesperson have a script to follow with each customer? Yes Does the salesperson treat different customers differently? No What is the ratio of salespeople to customers? 1:2 What age and gender are the employees? 25 to 30 (mixed) Are the salespeople using the store products? No Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes Products: What is the first product that you notice?
  18. 18. Bose speakers Is there a central display table with featured products? Yes Where are items that are “for sale” located in the store? Near the entrance How are the products arranged? By function? By price?By color? Random arrangement Are there free samples or demonstrations? Yes What products are at eye level? Almost all products What items in the store are in the least accessible locations? Items like mic or chords Where are the most and least expensive products located? Almost everywhere, no specific arrangement Are the prices of the products easy to find? No Are there impulse items near the cash register? No Customers: Are most customers alone or with someone else? What is the relationship?
  19. 19. No they were not alone. Mostly with family What is the average age and gender of the customers? 30 to 40 When a customer enters the store, do they tend to walk in the same path or direction? - Yes How long do customers stay in the store, on average? 20 to 30 min Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Browsing Whatpercent of customers purchase products in the store? 1% Before you enter the store: Does the store draw you in? If so, how? Yes because of wide variety of products Is the door open or closed?
  20. 20. Opened How does this make you feel? Feel like entering in the store How big is the sign lettering and in what font? Big and readable What does it tell you about the store? Nothing in particular Environment: What is the color scheme of the store? How does this affect you? Warm yellow color. It created a warm feeling What type of floor does the store have? How does this effect the environment? Creamy shiny mosaic tiles How high is the ceiling? How does this feel? Very high. It dint make any difference How brightly lit is the store? How does this affect you? It was warm and dull. It created a warm feeling How loud is the environment? It was normal What is causing the noise? Crowd noise Is there music playing? If so, does it fit the environment?
  21. 21. Yes and suited the environment Is the store warm or cold? Room temperature Is the store crowed with merchandise or is it sparse? Moderately crowded Does the store have a distinctive smell? No Where is the cash register located? Many locations through out the store How visible is the store security? Only at entrance How long do you want to stay in this store? Close to an hour Does the environment influence the perceived value of the merchandise? Yes Personnel: How long does it take before a sales person initiates contact? No one came in particular Does the salesperson have a script to follow with each customer? No Does the salesperson treat different customers differently?
  22. 22. No What is the ratio of salespeople to customers? 1:3 What age and gender are the employees? 25 to 35 (mixed) Are the salespeople using the store products? No Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes Products: What is the first product that you notice? Books Is there a central display table with featured products? Yes Where are items that are “for sale” located in the store? Almosteverywhere How are the products arranged? By function? By price?By color? By function Are there free samples or demonstrations? Yes
  23. 23. What products are at eye level? Almost most of the products What items in the store are in the least accessible locations? Nothing in particular Where are the most and least expensive products located? They were spread equally Are the prices of the products easy to find? Yes Are there impulse items near the cash register? Yes Customers: Are most customers alone or with someone else? What is the relationship? They were not alone. They came with friends or families What is the average age and gender of the customers? 20 to 60 When a customer enters the store, do they tend to walk in the same path ordirection? - No How long do customers stay in the store, on average? Around 45 min Do customer touch the products? Is this encouraged?
  24. 24. Yes Do most customers appear to be on a mission or are they browsing? Half the customers were buying some products Whatpercent of customers purchase products in the store? 50% Before you enter the store: Does the store draw you in? If so, how? Yes because of the wide variety of products Is the door open or closed? Opened How does this make you feel? Nothing in particular How big is the sign lettering and in what font? Big and readable What does it tell you about the store? Nothing in particular Environment: What is the color scheme of the store? How does this affect you?
  25. 25. White What type of floor does the store have? How does this effect the environment? White shiny mosaic floor. How high is the ceiling? How does this feel? Very high How brightly lit is the store? How does this affect you? Very bright and all products were visible clearly How loud is the environment? Loud What is causing the noise? Crowd noise and music Is there music playing? If so, does it fit the environment? Yes and it fit the environment Is the store warm or cold? Room temperature Is the store crowed with merchandise or is it sparse? Pretty crowded Does the store have a distinctive smell? No Where is the cash register located? Near the entrance How visible is the store security?
  26. 26. At the entrance How long do you want to stay in this store? Around 1 hour Does the environment influence the perceived value of the merchandise? Yes Personnel: How long does it take before a sales person initiates contact? 15 min Does the salesperson have a script to follow with each customer? Yes Does the salesperson treat different customers differently? Yes What is the ratio of salespeople to customers? 1:4 What age and gender are the employees? 25 to 35 (only guys) Are the salespeople using the store products? No Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes
  27. 27. Products: What is the first product that you notice? Xbox gaming console Is there a central display table with featured products? Yes Where are items that are “for sale” located in the store? Near the entrance How are the products arranged? By function? By price?By color? By function Are there free samples or demonstrations? yes What products are at eye level? Few products like headset , camera What items in the store are in the least accessible locations? Nothing in particular Where are the most and least expensive products located? Equally spread Are the prices of the products easy to find? Yes Are there impulse items near the cash register? Yes
  28. 28. Customers: Are most customers alone or with someone else? What is the relationship? No they came with family or friends What is the average age and gender of the customers? 20 to 40 When a customer enters the store, do they tend to walk in the same path or direction? - No How long do customers stay in the store, on average? About 30 to 45 min Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Browsing Whatpercent of customers purchase products in the store? 2 to 5 %

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