2 paying attention

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2 paying attention

  1. 1. ECCOBefore you enter the store:Does the store draw you in? If so, how? YES - brand, space, lightIs the door open or closed? OpenHow does this make you feel? InvitedHow big is the sign lettering and in what font? 50cm x 200cm massive lighted sign, catches eyeWhat does it tell you about the store? Sign is strong and important for the shop
  2. 2. Environment:What is the color scheme of the store? How does this affect you? White colors, massive food flour – fells classic and reliableWhat type of floor does the store have? How does this effect the environment? Massive wood flour – feels solidHow high is the ceiling? How does this feel? 4m, feels nice and big spaceHow brightly lit is the store? How does this affect you? Too bright, feels like in hospitalHow loud is the environment? Medium loudWhat is causing the noise? Customers and music from shopping mall alleyIs there music playing? If so, does it fit the environment? No music in storeIs the store warm or cold? WarmIs the store crowed with merchandise or is it sparse? Not too crowdedDoes the store have a distinctive smell? NoWhere is the cash register located? End of storeHow visible is the store security? Not visibleHow long do you want to stay in this store? 5-10 minDoes the environment influence the perceived value of the merchandise? yes
  3. 3. Personnel:How long does it take before a sales person initiates contact? Too longDoes the salesperson have a script to follow with each customer? MaybeDoes the salesperson treat different customers differently? NoWhat is the ratio of salespeople to customers? 1:5What age and gender are the employees? Women 20-25Are the salespeople using the store products? NoDo the salespeople have a uniform? YesDo the salespeople match the stores image? YesProducts:What is the first product that you notice? Near the entranceIs there a central display table with featured products? YesWhere are items that are “for sale” located in the store? Yes middle of the shopHow are the products arranged? By function? By price? By color? Function (product line/type)Are there free samples or demonstrations? No
  4. 4. What products are at eye level? Main streamWhat items in the store are in the least accessible locations? Up sale products (accessories)Where are the most and least expensive products located? Lower shelfAre the prices of the products easy to find? YesAre there impulse items near the cash register? NoCustomers:Are most customers alone or with someone else? What is the relationship? FamiliesWhat is the average age and gender of the customers? 35-40When a customer enters the store, do they tend to walk in the same path or direction? - NoHow long do customers stay in the store, on average? 10-20minDo customer touch the products? Is this encouraged? Yes and yesDo most customers appear to be on a mission or are they browsing? Searching for product / offerWhat percent of customers purchase products in the store? 1 from 10Other Observations:
  5. 5. SPORTLANDBefore you enter the store:Does the store draw you in? If so, how? NoIs the door open or closed? OpenHow does this make you feel? InvitedHow big is the sign lettering and in what font? 30cm x 20cm to smallWhat does it tell you about the store? Lack attention to details
  6. 6. Environment:What is the color scheme of the store? How does this affect you? Red colors, related to sportsWhat type of floor does the store have? How does this effect the environment? Red imitation of sport arena / trekHow high is the ceiling? How does this feel? 4m, feels nice and big spaceHow brightly lit is the store? How does this affect you? Not to bright, cozyHow loud is the environment? NormalWhat is causing the noise? Customers and musicIs there music playing? If so, does it fit the environment? Yes,Is the store warm or cold? WarmIs the store crowed with merchandise or is it sparse? Lots of spaceDoes the store have a distinctive smell? NoWhere is the cash register located? Middle of storeHow visible is the store security? Yes security gates / tagsHow long do you want to stay in this store? 10-15 minDoes the environment influence the perceived value of the merchandise? Not really
  7. 7. Personnel:How long does it take before a sales person initiates contact? Too longDoes the salesperson have a script to follow with each customer? No just opening lineDoes the salesperson treat different customers differently? NoWhat is the ratio of salespeople to customers? 1:3What age and gender are the employees? Women 20-25Are the salespeople using the store products? YesDo the salespeople have a uniform? YesDo the salespeople match the stores image? YesProducts:What is the first product that you notice? Near the entranceIs there a central display table with featured products? YesWhere are items that are “for sale” located in the store? Near entranceHow are the products arranged? By function? By price? By color? Function (product line/type)Are there free samples or demonstrations? No
  8. 8. What products are at eye level? Main streamWhat items in the store are in the least accessible locations? Expensive (watched etc) are lock awayWhere are the most and least expensive products located? Lower shelfAre the prices of the products easy to find? MediumAre there impulse items near the cash register? NoCustomers:Are most customers alone or with someone else? What is the relationship? Yung peopleWhat is the average age and gender of the customers? 25When a customer enters the store, do they tend to walk in the same path or direction? - NoHow long do customers stay in the store, on average? 15minDo customer touch the products? Is this encouraged? Yes and yesDo most customers appear to be on a mission or are they browsing? Searching for product / offerWhat percent of customers purchase products in the store? 1 from 10Other Observations:
  9. 9. MEXXBefore you enter the store:Does the store draw you in? If so, how? YES - brand, window, space, lightIs the door open or closed? OpenHow does this make you feel? InvitedHow big is the sign lettering and in what font? 100cm x 200cm massive lighted sign, catches eyeWhat does it tell you about the store? Sign is strong and important for the shop
  10. 10. Environment:What is the color scheme of the store? How does this affect you? White/grey colors, feels modernWhat type of floor does the store have? How does this effect the environment? Simple light floor – nothing specialHow high is the ceiling? How does this feel? 4m, feels nice and big spaceHow brightly lit is the store? How does this affect you? Too bright, feels like in hospitalHow loud is the environment? Medium loudWhat is causing the noise? Customers and music from shopping mall alleyIs there music playing? If so, does it fit the environment? No music in storeIs the store warm or cold? WarmIs the store crowed with merchandise or is it sparse? Not too crowdedDoes the store have a distinctive smell? NoWhere is the cash register located? Middle left side of storeHow visible is the store security? Yes security gates / tagsHow long do you want to stay in this store? 15 minDoes the environment influence the perceived value of the merchandise? yes
  11. 11. Personnel:How long does it take before a sales person initiates contact? Medium fastDoes the salesperson have a script to follow with each customer? NoDoes the salesperson treat different customers differently? NoWhat is the ratio of salespeople to customers? 1:3What age and gender are the employees? Women 20-25Are the salespeople using the store products? NoDo the salespeople have a uniform? NoDo the salespeople match the stores image? YesProducts:What is the first product that you notice? Near the entranceIs there a central display table with featured products? YesWhere are items that are “for sale” located in the store? Near the entranceHow are the products arranged? By function? By price? By color? Function (product line/type)Are there free samples or demonstrations? No
  12. 12. What products are at eye level? Main streamWhat items in the store are in the least accessible locations? Up sale products (accessories) locked behind glassWhere are the most and least expensive products located? Lower shelfAre the prices of the products easy to find? MediumAre there impulse items near the cash register? NoCustomers:Are most customers alone or with someone else? What is the relationship? Yung peopleWhat is the average age and gender of the customers? 25-30When a customer enters the store, do they tend to walk in the same path or direction? - NoHow long do customers stay in the store, on average? 10-20minDo customer touch the products? Is this encouraged? Yes and yesDo most customers appear to be on a mission or are they browsing? Searching for product / offerWhat percent of customers purchase products in the store? 1 from 15Other Observations:
  13. 13. BALTMANBefore you enter the store:Does the store draw you in? If so, how? Not to much – 0 customersIs the door open or closed? OpenHow does this make you feel? InvitedHow big is the sign lettering and in what font? 100cm x 200cm sign, but its not lighted, looks old fashionedWhat does it tell you about the store? Does not pay attention to sign
  14. 14. Environment:What is the color scheme of the store? How does this affect you? Very simple, not to attractiveWhat type of floor does the store have? How does this effect the environment? Simple light grey floor – nothing specialHow high is the ceiling? How does this feel? 4m, feels nice and big spaceHow brightly lit is the store? How does this affect you? Not too bright, normalHow loud is the environment? Normal – quietWhat is causing the noise? Only sound from alleyIs there music playing? If so, does it fit the environment? No music in storeIs the store warm or cold? WarmIs the store crowed with merchandise or is it sparse? EmptyDoes the store have a distinctive smell? NoWhere is the cash register located? Left side of store near the entranceHow visible is the store security? Yes security gates / tagsHow long do you want to stay in this store? 5 minDoes the environment influence the perceived value of the merchandise? yes
  15. 15. Personnel:How long does it take before a sales person initiates contact? FastDoes the salesperson have a script to follow with each customer? NoDoes the salesperson treat different customers differently? NoWhat is the ratio of salespeople to customers? 2:1What age and gender are the employees? Women 25-35Are the salespeople using the store products? NoDo the salespeople have a uniform? YesDo the salespeople match the stores image? YesProducts:What is the first product that you notice? Near the entranceIs there a central display table with featured products? YesWhere are items that are “for sale” located in the store? Near the entranceHow are the products arranged? By function? By price? By color? Function (product line/type)Are there free samples or demonstrations? No
  16. 16. What products are at eye level? Main streamWhat items in the store are in the least accessible locations? Up sale products (accessories) locked behind glassWhere are the most and least expensive products located? Lower shelfAre the prices of the products easy to find? MediumAre there impulse items near the cash register? NoCustomers:Are most customers alone or with someone else? What is the relationship? SeniorsWhat is the average age and gender of the customers? 40When a customer enters the store, do they tend to walk in the same path or direction? - NoHow long do customers stay in the store, on average? 20minDo customer touch the products? Is this encouraged? Yes and yesDo most customers appear to be on a mission or are they browsing? Searching for productWhat percent of customers purchase products in the store? 1 from 5Other Observations:
  17. 17. ELEKTROMARKTBefore you enter the store:Does the store draw you in? If so, how? YES – big sign, entranceIs the door open or closed? OpenHow does this make you feel? InvitedHow big is the sign lettering and in what font? 100cm x 500cm massive lighted sign, catches eyeWhat does it tell you about the store? Sign is strong and important for the shop
  18. 18. Environment:What is the color scheme of the store? How does this affect you? Red/black colors, feels modernWhat type of floor does the store have? How does this effect the environment? Simple light floor – nothing specialHow high is the ceiling? How does this feel? 10m, feels nice and big spaceHow brightly lit is the store? How does this affect you? Too bright, feels like in hospitalHow loud is the environment? Medium loudWhat is causing the noise? Customers and musicIs there music playing? If so, does it fit the environment? YesIs the store warm or cold? WarmIs the store crowed with merchandise or is it sparse? Not too crowdedDoes the store have a distinctive smell? NoWhere is the cash register located? Near the exit (have to go out over cash register)How visible is the store security? Yes security gates / tagsHow long do you want to stay in this store? 30 minDoes the environment influence the perceived value of the merchandise? yes
  19. 19. Personnel:How long does it take before a sales person initiates contact? Medium fastDoes the salesperson have a script to follow with each customer? YesDoes the salesperson treat different customers differently? NoWhat is the ratio of salespeople to customers? 1:5What age and gender are the employees? Man 20-25Are the salespeople using the store products? NoDo the salespeople have a uniform? YesDo the salespeople match the stores image? YesProducts:What is the first product that you notice? Near the entranceIs there a central display table with featured products? YesWhere are items that are “for sale” located in the store? Near the entranceHow are the products arranged? By function? By price? By color? Function (product line/type)Are there free samples or demonstrations? NoWhat products are at eye level?
  20. 20. More expensive productsWhat items in the store are in the least accessible locations? Up sale products (accessories) locked behind glassWhere are the most and least expensive products located? Lower shelfAre the prices of the products easy to find? EasyAre there impulse items near the cash register? NoCustomers:Are most customers alone or with someone else? What is the relationship? Yung people, friendsWhat is the average age and gender of the customers? 25-30When a customer enters the store, do they tend to walk in the same path or direction? - YesHow long do customers stay in the store, on average? 10-20minDo customer touch the products? Is this encouraged? Yes and yesDo most customers appear to be on a mission or are they browsing? Searching for product / offerWhat percent of customers purchase products in the store? 1 from 10Other Observations:
  21. 21. IDEALBefore you enter the store:Does the store draw you in? If so, how? YES - brand, window, space, lightIs the door open or closed? OpenHow does this make you feel? InvitedHow big is the sign lettering and in what font? 100cm x 200cm massive lighted sign, catches eyeWhat does it tell you about the store? Sign is strong and important for the shop
  22. 22. Environment:What is the color scheme of the store? How does this affect you? White colors, feels modernWhat type of floor does the store have? How does this effect the environment? Wooden light floor – nothing special, but niceHow high is the ceiling? How does this feel? 4m, feels nice and big spaceHow brightly lit is the store? How does this affect you? Too bright, feels like in hospitalHow loud is the environment? Medium loudWhat is causing the noise? Customers and music from shopping mall alleyIs there music playing? If so, does it fit the environment? No music in storeIs the store warm or cold? WarmIs the store crowed with merchandise or is it sparse? Lot of spaceDoes the store have a distinctive smell? NoWhere is the cash register located? End of storeHow visible is the store security? Yes security gates, products are fixed to countersHow long do you want to stay in this store? 20 minDoes the environment influence the perceived value of the merchandise? yes
  23. 23. Personnel:How long does it take before a sales person initiates contact? Very fastDoes the salesperson have a script to follow with each customer? YesDoes the salesperson treat different customers differently? NoWhat is the ratio of salespeople to customers? 1:10What age and gender are the employees? Women 20-25Are the salespeople using the store products? NoDo the salespeople have a uniform? YesDo the salespeople match the stores image? YesProducts:What is the first product that you notice? Near the entranceIs there a central display table with featured products? YesWhere are items that are “for sale” located in the store? NoneHow are the products arranged? By function? By price? By color? Function (product line/type)Are there free samples or demonstrations? No
  24. 24. What products are at eye level? Most expensive onesWhat items in the store are in the least accessible locations? Up sale products (accessories) locked behind glassWhere are the most and least expensive products located? Lower shelfAre the prices of the products easy to find? MediumAre there impulse items near the cash register? NoCustomers:Are most customers alone or with someone else? What is the relationship? Yung peopleWhat is the average age and gender of the customers? 25-30When a customer enters the store, do they tend to walk in the same path or direction? - NoHow long do customers stay in the store, on average? 10-20minDo customer touch the products? Is this encouraged? Yes, but not all and yesDo most customers appear to be on a mission or are they browsing? BrowsingWhat percent of customers purchase products in the store? 1 from 50Other Observations:

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