Social Media Strategy & Branding Resource List

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Tools and websites to help you use social media more effectively, shape your brand and measure your success.

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Social Media Strategy & Branding Resource List

  1. 1. Maximize Your Social Media Resource List Tools for Monitoring & Measuring Success Klout:Connect your Twitter, Facebook and other accounts to get your score. Scores run 0-100, the middle is where to be. Also will give you engagement stats on all of your social interactions. SumAll:Shows follower growth, reach, shares and more for most social networks. Twittercounter: Track your Twitter followers over time, compare against others. Bit.ly: Shortens links, gives detailed metrics on how your links are doing. Twitter Helpers Account management: Programs like Tweetdeck, Seesmic or Hootsuite will all make it easy to watch social streams, schedule posts and shorten links in a hurry. Lists:Make Twitter lists for your news uses and your audience at twitter.com/lists Branding Tools Google Alerts: Set alerts for “your name” –yournewspapersite.com Google.com/alerts Social Alerts: Set alerts on your name, those on your beat socialmention.com/alerts Google+ Authorship: Set up your Google+ account through this for help your SEO and more. plus.google.com/authorship Watching Trends and Topics Trendsmap: See popular Twitter keywords on a location mapTrendsmap.com TameIt: Trending links, keywords and people in your Twitter networkTame.It MagicRecs: See who is being followed on Twitter right now by those in your network Follow Twitter.com/magicrecs Compiled by Mandy Jenkins, 9/2013 zombiejournalism.com

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