Social Media for Branding & Journalism

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Social Media for Branding & Journalism

  1. 1. 2/15/13  •  Define yourself before others do•  Show off your best work•  Make yourself easy to contact•  Market yourself to employers 1  
  2. 2. 2/15/13  1. Respond to replies, comments and questions(especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful 2  
  3. 3. 2/15/13  5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out, shareother links too 3  
  4. 4. 2/15/13  ü  Users here to follow topics and interests firstü  Fact paced, frenetic updates expectedü  Great for quick hits and updatesü  Largely public, less expectation of privacy  ü  Users here to follow pre-existing connectionsü  Slower-paced, fewer postsü  Great for longer posts and conversationü  Large expectation of privacy   4  
  5. 5. 2/15/13  ü  Your competitorsü  People in your field of interest/beatü  Popular people in your local/topical Twittersphereü  Those who reply to youü  Those who re-tweet, share your links 5  
  6. 6. 2/15/13  •  By subject/location: Twellow.com, Wefollow.com•  Muckrack.com (for finding journalists)•  Look at others’ follows/followers•  Spy on Twitter lists•  Listorious.com 6  
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  15. 15. 2/15/13  • Search.twitter.com/advanced• Search by keywords, location, time• Search before the stream is overtaken by reaction 15  
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  17. 17. 2/15/13   Profiles Pages•  One place to manage •  Completely separate everything presence from profile•  Control your privacy •  Completely public•  Timeline design with •  Timeline design with large image large image•  Could mix personal/ •  Detailed analytics to professional see who visits 17  
  18. 18. 2/15/13  • Turn on Subscriptions: Anyone can read your public posts• Set up a vanity url at facebook.com/ username•  Add your job history and a snappy bio to About section (and make it public) facebook.com/bookmarks/lists 18  
  19. 19. 2/15/13  facebook.com/bookmarks/interests 19  
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  21. 21. 2/15/13  •  What would you share on Facebook?•  Ask questions, feature the responses in stories•  During news, you cant overpost 21  
  22. 22. 2/15/13  Status updates that…• Posed Questions +64%• Call to read or take a closer look +37%• Personal reflections +25%• Clever, catchy tone +18%% feedback over averagee 22  
  23. 23. 2/15/13  65% increase in likes and 50% increase in comments 23  
  24. 24. 2/15/13   Set up Google Authorship for G+ benefits•  Pinterest is #3 after Facebook and Twitter in users•  Fastest growing website in the U.S.•  Largely female user base – a group we want to better reach•  Can repin readers’ submissions, collaborate on boards 24  
  25. 25. 2/15/13  Set your name as an alert at•  Google.com/alerts•  Socialmention.comEliminate results from your company site:"first last" -yoursiteurl.com 25  
  26. 26. 2/15/13   Twi$ercounter.com  Klout.com   26  
  27. 27. 2/15/13  Bit.ly   27  
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  29. 29. 2/15/13   THANKS! Mandy Jenkinsmjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins 29  
  30. 30. 2/15/13   Slide  element  credits  •  Deborah  Petersen,  @deborapetersen    •  Kevin  Sablan,  @ksablan   30  

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