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Social Media Tools - Feb 2011


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A few of the free and paid for social media monitoring tools. Information correct in Feb 2011.

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Social Media Tools - Feb 2011

  1. 1. Social Media An overview
  2. 2. Monitoring Tools
  3. 3. Hootsuite <ul><li>Social Media Dashboard </li></ul><ul><li>Monitor mentions of your brand, service or product </li></ul><ul><li>Create teams and assign tasks to team members </li></ul><ul><li>Update multiple networks – Twitter, Facebook, Linked In and Wordpress </li></ul><ul><li>Schedule updates </li></ul><ul><li>Smart phone app </li></ul>
  4. 5. Hootsuite: Cost <ul><li>Free account allows 5 social profiles </li></ul><ul><li>Pro account allows unlimited social profiles, analytics and 1 team member </li></ul><ul><li>Upgrades start from $15 per month for additional teams and support </li></ul><ul><li>More information: </li></ul>
  5. 6. TweetDeck <ul><li>Twitter Client </li></ul><ul><li>Update all your friends easily on Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. </li></ul><ul><li>Twitter Trends </li></ul><ul><li>View YouTube videos and upload via Twitvid </li></ul><ul><li>Global filter for search results </li></ul>
  6. 9. Tweetdeck: Cost <ul><li>Free account </li></ul><ul><li>No team collaboration </li></ul><ul><li>More information: </li></ul>
  7. 10. SocialMention <ul><li>Real-time social media search and analysis </li></ul><ul><li>aggregates user generated content into a single stream of information </li></ul><ul><li>Receive free daily email alerts of your brand, company, CEO etc. </li></ul>
  8. 13. SocialMention: Costs <ul><li>Free search tool </li></ul><ul><li>Free daily alerts </li></ul><ul><li>More information: </li></ul>
  9. 14. Radian6 <ul><li>Gives you a complete platform to listen, measure and engage with your customers across the entire social web. </li></ul><ul><li>Data Filtering and Segmentation </li></ul><ul><li>Workflow Management </li></ul><ul><li>Historical Data </li></ul>
  10. 17. Radian6: Cost <ul><li>User license £75 per person </li></ul><ul><li>Price based on search results, from £350 per month </li></ul><ul><li>Listening tool rather than management tool </li></ul><ul><li>More Information: </li></ul>
  11. 18. Alterian SM2 <ul><li>Monitor mentions </li></ul><ul><li>Sentiment reports </li></ul><ul><li>Research including demographics </li></ul><ul><li>Respond and publish to social media </li></ul>
  12. 20. Alterian SM2: Cost <ul><li>Minimum package approx £400 per month </li></ul><ul><li>Price based on search results </li></ul><ul><li>More Information: </li></ul>
  13. 21. <ul><li>Information collated: Feb 2011 </li></ul>Emily Wilkinson @ewilko