analytics toolsTRACK, MEASURE, ANALYZE AND RESPOND
Ahh, so much social media data to analyze and even more options for social
media monitoring tools to choose from. Contrary to the belief of many, there is
a measurable ROI in social media, you just need to know what tools are best
for your company. To give you an idea, below are
Social media dashboards for your brand that monitor content across Twitter, Facebook, You-
Tube, Instagram, Tumblr, and more. It helps you benchmark against your competitors, learn
which demographics are the most active, and track content performance so you can improve
your reach and engagement.
A nifty little tool that provides live social intelligence by analyzing activity across all the major
social networks. Use it to search, monitor, analyze, target, and engage in real time, all from
An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a
tweeting or updating schedule unique to each. Includes detailed analytics for all your posts.
Track media coverage, listen to social conversations, monitor your competition, measure PR
and marketing effectiveness, and get automated daily reports.
Web app that monitors Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla, and other
networks where consumers are engaging with businesses and brands. Also offers contact
management, competitive insight, lead generation, and analytics.
Facebook’s built-in tool provides Facebook Page owners with metrics around their content.
Helps you understand and analyze trends within user growth and demographics.
Get email updates of the latest relevant Google results (Web, news, etc.) based on your queries.
This app is like Google Alerts for Twitter: Choose some keywords and receive daily search
results via email.
This tool applies advanced image analytics to social media conversations to give you detailed
insights for your initiatives on Instagram and Pinterest.
We love Hootsuite and use it ourselves. It’s a social media management system that enables
teams to collaboratively execute campaigns across multiple social networks from one
dashboard. Includes audience identiﬁcation tools, the ability to streamline workﬂow, and
A community management and moderation platform for Facebook, Twitter, LinkedIn, Four-
square, and YouTube. Includes integrated workﬂow tools and task assignments.
A platform that tracks clients, customers, competitors, and your reputation across media
sources, analyzes live results with 3rd party reporting tools, and provides media monitoring
dashboards for brand clients.
A social intelligence platform that enables you to monitor, understand, react, engage, and pub-
lish through both owned and earned channels.
Measures your Pinterest inﬂuence by giving you an overall score and easy-to-read charts and
tables that show your most popular pins and boards.
Identify and engage with more prospects, qualify and quantify better leads, and build and
maintain stronger relationships by linking social media actions to the marketing platforms you’re
There are dozens of other top-notch platforms that the best companies in the
world use for different purposes in their social media monitoring efforts. What
analytics tools do you use to track the activity in your social sphere?
we know social media. Call our team of social media experts today so we
can help you set up the necessary monitoring tools for your brand.