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The Power of a Corporate Blog

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Lindy Dreyer and Maddie Grant of SocialFish discuss how blogging can benefit your organization or company, how to launch a blog, and how to feed a blog.

Lindy Dreyer and Maddie Grant of SocialFish discuss how blogging can benefit your organization or company, how to launch a blog, and how to feed a blog.

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  • 1. The Power of a Corporate Blog www.SOCIAL FISH .org
  • 2.
    • Why blog?
    • How to launch one
    • How to feed one
  • 3. http://www.dentalblogs.com
  • 4. http://dentistry.alltop.com
  • 5. Why blog? Jessica Hagy , Indexed Blog Reputation and Trust
  • 6. Why blog? Clarity Flickr photo credit: Phil Gimp
  • 7. Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth
  • 8. Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth
  • 9.
    • Work out your internal questions.
    • Start building your blog community.
    • Become a citizen of the blogosphere.
    Launching a blog What to expect
  • 10. Launching a blog
    • Choose your audience
    • Practice in a private sandbox
    • Set up policies and procedures
    • Make the commitment and get buy-in
    Work out your internal questions
  • 11. Launching a blog
    • Promote the blog to your stakeholders
    • Add new content on a set schedule
    • Reply to people who comment or link to your posts
    Start building your blog community
  • 12. Launching a blog
    • Get listed in blog directories
    • Comment regularly on other blogs
    • Link to other blogs
    • Guest post on prominent blogs
    Become a citizen of the blogosphere.
  • 13. Feeding a blog Single versus multi-author
  • 14. Feeding a blog Repurposing content
  • 15. Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

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