The Power of a Corporate Blog

The Power of a Corporate Blog www.SOCIAL FISH .org

Why blog?
How to launch one
How to feed one

http://www.dentalblogs.com

http://dentistry.alltop.com

Why blog? Jessica Hagy , Indexed Blog Reputation and Trust

Why blog? Clarity Flickr photo credit: Phil Gimp

Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth

Work out your internal questions.
Start building your blog community.
Become a citizen of the blogosphere.
Launching a blog What to expect

Launching a blog
Choose your audience
Practice in a private sandbox
Set up policies and procedures
Make the commitment and get buy-in
Work out your internal questions

Launching a blog
Promote the blog to your stakeholders
Add new content on a set schedule
Reply to people who comment or link to your posts
Start building your blog community

Launching a blog
Get listed in blog directories
Comment regularly on other blogs
Link to other blogs
Guest post on prominent blogs
Become a citizen of the blogosphere.

Feeding a blog Single versus multi-author

Feeding a blog Repurposing content

Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

The Power of a Corporate Blog

by SocialFish on Nov 04, 2009

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The Power of a Corporate Blog — Presentation Transcript

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