The Power of a Corporate Blog www.SOCIAL FISH .org

Why blog? How to launch one How to feed one

Why blog?

How to launch one

How to feed one

http://www.dentalblogs.com

http://dentistry.alltop.com

Why blog? Jessica Hagy , Indexed Blog Reputation and Trust

Why blog? Clarity Flickr photo credit: Phil Gimp

Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth

Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth

Work out your internal questions. Start building your blog community. Become a citizen of the blogosphere. Launching a blog What to expect

Work out your internal questions.

Start building your blog community.

Become a citizen of the blogosphere.

Launching a blog Choose your audience Practice in a private sandbox Set up policies and procedures Make the commitment and get buy-in Work out your internal questions

Choose your audience

Practice in a private sandbox

Set up policies and procedures

Make the commitment and get buy-in

Launching a blog Promote the blog to your stakeholders Add new content on a set schedule Reply to people who comment or link to your posts Start building your blog community

Promote the blog to your stakeholders

Add new content on a set schedule

Reply to people who comment or link to your posts

Launching a blog Get listed in blog directories Comment regularly on other blogs Link to other blogs Guest post on prominent blogs Become a citizen of the blogosphere.

Get listed in blog directories

Comment regularly on other blogs

Link to other blogs

Guest post on prominent blogs

Feeding a blog Single versus multi-author

Feeding a blog Repurposing content

Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org