The Power of a Corporate Blog

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Lindy Dreyer and Maddie Grant of SocialFish discuss how blogging can benefit your organization or company, how to launch a blog, and how to feed a blog.

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The Power of a Corporate Blog

  1. 1. The Power of a Corporate Blog www.SOCIAL FISH .org
  2. 2. <ul><li>Why blog? </li></ul><ul><li>How to launch one </li></ul><ul><li>How to feed one </li></ul>
  3. 3. http://www.dentalblogs.com
  4. 4. http://dentistry.alltop.com
  5. 5. Why blog? Jessica Hagy , Indexed Blog Reputation and Trust
  6. 6. Why blog? Clarity Flickr photo credit: Phil Gimp
  7. 7. Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth
  8. 8. Why blog? Flickr photo credit: Alex Pears Google Juice and Word of Mouth
  9. 9. <ul><li>Work out your internal questions. </li></ul><ul><li>Start building your blog community. </li></ul><ul><li>Become a citizen of the blogosphere. </li></ul>Launching a blog What to expect
  10. 10. Launching a blog <ul><li>Choose your audience </li></ul><ul><li>Practice in a private sandbox </li></ul><ul><li>Set up policies and procedures </li></ul><ul><li>Make the commitment and get buy-in </li></ul>Work out your internal questions
  11. 11. Launching a blog <ul><li>Promote the blog to your stakeholders </li></ul><ul><li>Add new content on a set schedule </li></ul><ul><li>Reply to people who comment or link to your posts </li></ul>Start building your blog community
  12. 12. Launching a blog <ul><li>Get listed in blog directories </li></ul><ul><li>Comment regularly on other blogs </li></ul><ul><li>Link to other blogs </li></ul><ul><li>Guest post on prominent blogs </li></ul>Become a citizen of the blogosphere.
  13. 13. Feeding a blog Single versus multi-author
  14. 14. Feeding a blog Repurposing content
  15. 15. Questions Maddie Grant, CAE Chief Social Media Strategist [email_address] Skype/Twitter: maddiegrant Lindy Dreyer Chief Social Media Marketer [email_address] Skype/Twitter: lindydreyer www.SOCIAL FISH .org

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