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Blogging for Business


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Presentation at the Roseville Chamber

Published in: Business
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Blogging for Business

  1. 1. Blogging for Business
  2. 2. About Us <ul><li>Local South Placer Marketing Firm </li></ul><ul><li>Focused on Social Media Marketing for Business </li></ul><ul><li>Our true purpose is to provide the best social media management for businesses so the owners can do what they do best, run their business. </li></ul>
  3. 3. Our CEO & Founder <ul><li>Four Year US Marine Corps Veteran </li></ul><ul><li>Passionate about Business Growth </li></ul><ul><li>Delivers services with Integrity, Honor and Commitment </li></ul><ul><li>Community Leader </li></ul><ul><ul><li>Rocklin Educational Excellence Foundation </li></ul></ul>
  4. 4. Blogging for Business <ul><li>What is Blogging? </li></ul><ul><ul><li>Definition: Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul></ul>
  5. 6. Types of Blogs <ul><li>Blogger </li></ul><ul><li>Blogger is a web-based tool that helps you publish to the web instantly - whenever the urge strikes </li></ul><ul><li>WordPress </li></ul><ul><li>WordPress is an open source blog publishing application powered by PHP and MySQL which can also be used for content management. </li></ul>
  6. 7. Comparison <ul><li>Blogger </li></ul><ul><li>Owned by Google </li></ul><ul><li>Customizable </li></ul><ul><ul><li>Depends on your know how </li></ul></ul><ul><li>Easy to use </li></ul><ul><ul><li>Post </li></ul></ul><ul><ul><li>Change Layout </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><li>WordPress </li></ul><ul><li>Great for website content management </li></ul><ul><li>Overall website management tool </li></ul><ul><li>Easy to use </li></ul><ul><ul><li>Themes </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Website Management </li></ul></ul>
  7. 8. Blogging Strategy <ul><li>Steps to Creating an Effective Strategy </li></ul><ul><ul><li>Identify your Target Audience </li></ul></ul><ul><ul><li>Content is King </li></ul></ul><ul><ul><ul><li>Focused on your Target Audience? </li></ul></ul></ul><ul><ul><li>Have a purpose </li></ul></ul><ul><ul><ul><li>Why are you blogging? </li></ul></ul></ul><ul><ul><li>Be consistent </li></ul></ul><ul><ul><ul><li>Frequency </li></ul></ul></ul>
  8. 9. <ul><li>Primary </li></ul><ul><li>This target needs what you have, they say “Yes” with little to no marketing. Very specific target. </li></ul><ul><li>Secondary </li></ul><ul><li>This target is influenced by your Primary. They follow after the Primary has tested it first. </li></ul><ul><li>Group </li></ul><ul><li>This target gets impacted in fragmented pieces, this encompasses the rest of your Target Audience. </li></ul>Identifying Your Target Audience
  9. 10. Content is King <ul><li>Quality </li></ul><ul><ul><li>Give your Target Audience something to walk away with </li></ul></ul><ul><li>Information is Power </li></ul><ul><ul><li>Having knowledge is not enough </li></ul></ul><ul><ul><li>Giving knowledge is power </li></ul></ul><ul><ul><ul><li>It empowers others </li></ul></ul></ul>
  10. 11. Giving is Gaining <ul><li>Giving your Target Audience something they can apply is the most powerful thing you can give. </li></ul><ul><ul><li>“ How To” </li></ul></ul><ul><ul><li>Ask the Expert </li></ul></ul><ul><ul><li>Topics Related to Application </li></ul></ul>
  11. 12. Promotion <ul><li>Add Links </li></ul><ul><ul><li>Email Signature </li></ul></ul><ul><ul><li>eNewsletter </li></ul></ul><ul><ul><li>Business Cards </li></ul></ul><ul><ul><li>Flyers or Brochures </li></ul></ul><ul><ul><li>Receipts </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Other websites </li></ul></ul>
  12. 13. My Rules <ul><li>Keep it 250 to 500 words </li></ul><ul><ul><li>Keeps your readers engaged </li></ul></ul><ul><ul><li>Allows you to control the content </li></ul></ul><ul><ul><li>Makes people come back for more </li></ul></ul><ul><li>Have a lot to say? </li></ul><ul><ul><li>Spread long articles over a few posts </li></ul></ul><ul><ul><li>This will keep it interesting and draw in your reader </li></ul></ul><ul><li>Ask people to engage </li></ul>
  13. 14. My Rules <ul><li>Keep it Fresh </li></ul><ul><ul><li>Old content or news will outdate you </li></ul></ul><ul><li>Give your reader information that is important to them </li></ul><ul><ul><li>Let them walk away with something </li></ul></ul><ul><li>These are my rules compiled from research </li></ul><ul><ul><li>This is not in stone </li></ul></ul>
  14. 15. Practice 1 <ul><li>Create a 250 to 300 word blog post aimed at your Primary Target Audience </li></ul><ul><ul><li>Intro to your post </li></ul></ul><ul><ul><li>Links to…. </li></ul></ul><ul><ul><li>Specific Take Away </li></ul></ul><ul><ul><li>Closing your post </li></ul></ul><ul><ul><li>Contact info </li></ul></ul>
  15. 16. Practice 2 <ul><li>Create a 250 to 500 word post based on a “How To” </li></ul><ul><ul><li>Intro to post </li></ul></ul><ul><ul><li>“ How To” </li></ul></ul><ul><ul><li>Links to… </li></ul></ul><ul><ul><li>Closing to post </li></ul></ul><ul><ul><li>Contact info </li></ul></ul>