Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blogging for Business

401 views

Published on

Presentation at the Roseville Chamber

Published in: Business
  • Be the first to comment

  • Be the first to like this

Blogging for Business

  1. 1. Blogging for Business
  2. 2. About Us <ul><li>Local South Placer Marketing Firm </li></ul><ul><li>Focused on Social Media Marketing for Business </li></ul><ul><li>Our true purpose is to provide the best social media management for businesses so the owners can do what they do best, run their business. </li></ul>
  3. 3. Our CEO & Founder <ul><li>Four Year US Marine Corps Veteran </li></ul><ul><li>Passionate about Business Growth </li></ul><ul><li>Delivers services with Integrity, Honor and Commitment </li></ul><ul><li>Community Leader </li></ul><ul><ul><li>Rocklin Educational Excellence Foundation </li></ul></ul>
  4. 4. Blogging for Business <ul><li>What is Blogging? </li></ul><ul><ul><li>Definition: Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul></ul>
  5. 6. Types of Blogs <ul><li>Blogger </li></ul><ul><li>Blogger is a web-based tool that helps you publish to the web instantly - whenever the urge strikes </li></ul><ul><li>WordPress </li></ul><ul><li>WordPress is an open source blog publishing application powered by PHP and MySQL which can also be used for content management. </li></ul>
  6. 7. Comparison <ul><li>Blogger </li></ul><ul><li>Owned by Google </li></ul><ul><li>Customizable </li></ul><ul><ul><li>Depends on your know how </li></ul></ul><ul><li>Easy to use </li></ul><ul><ul><li>Post </li></ul></ul><ul><ul><li>Change Layout </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><li>WordPress </li></ul><ul><li>Great for website content management </li></ul><ul><li>Overall website management tool </li></ul><ul><li>Easy to use </li></ul><ul><ul><li>Themes </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Website Management </li></ul></ul>
  7. 8. Blogging Strategy <ul><li>Steps to Creating an Effective Strategy </li></ul><ul><ul><li>Identify your Target Audience </li></ul></ul><ul><ul><li>Content is King </li></ul></ul><ul><ul><ul><li>Focused on your Target Audience? </li></ul></ul></ul><ul><ul><li>Have a purpose </li></ul></ul><ul><ul><ul><li>Why are you blogging? </li></ul></ul></ul><ul><ul><li>Be consistent </li></ul></ul><ul><ul><ul><li>Frequency </li></ul></ul></ul>
  8. 9. <ul><li>Primary </li></ul><ul><li>This target needs what you have, they say “Yes” with little to no marketing. Very specific target. </li></ul><ul><li>Secondary </li></ul><ul><li>This target is influenced by your Primary. They follow after the Primary has tested it first. </li></ul><ul><li>Group </li></ul><ul><li>This target gets impacted in fragmented pieces, this encompasses the rest of your Target Audience. </li></ul>Identifying Your Target Audience
  9. 10. Content is King <ul><li>Quality </li></ul><ul><ul><li>Give your Target Audience something to walk away with </li></ul></ul><ul><li>Information is Power </li></ul><ul><ul><li>Having knowledge is not enough </li></ul></ul><ul><ul><li>Giving knowledge is power </li></ul></ul><ul><ul><ul><li>It empowers others </li></ul></ul></ul>
  10. 11. Giving is Gaining <ul><li>Giving your Target Audience something they can apply is the most powerful thing you can give. </li></ul><ul><ul><li>“ How To” </li></ul></ul><ul><ul><li>Ask the Expert </li></ul></ul><ul><ul><li>Topics Related to Application </li></ul></ul>
  11. 12. Promotion <ul><li>Add Links </li></ul><ul><ul><li>Email Signature </li></ul></ul><ul><ul><li>eNewsletter </li></ul></ul><ul><ul><li>Business Cards </li></ul></ul><ul><ul><li>Flyers or Brochures </li></ul></ul><ul><ul><li>Receipts </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Other websites </li></ul></ul>
  12. 13. My Rules <ul><li>Keep it 250 to 500 words </li></ul><ul><ul><li>Keeps your readers engaged </li></ul></ul><ul><ul><li>Allows you to control the content </li></ul></ul><ul><ul><li>Makes people come back for more </li></ul></ul><ul><li>Have a lot to say? </li></ul><ul><ul><li>Spread long articles over a few posts </li></ul></ul><ul><ul><li>This will keep it interesting and draw in your reader </li></ul></ul><ul><li>Ask people to engage </li></ul>
  13. 14. My Rules <ul><li>Keep it Fresh </li></ul><ul><ul><li>Old content or news will outdate you </li></ul></ul><ul><li>Give your reader information that is important to them </li></ul><ul><ul><li>Let them walk away with something </li></ul></ul><ul><li>These are my rules compiled from research </li></ul><ul><ul><li>This is not in stone </li></ul></ul>
  14. 15. Practice 1 <ul><li>Create a 250 to 300 word blog post aimed at your Primary Target Audience </li></ul><ul><ul><li>Intro to your post </li></ul></ul><ul><ul><li>Links to…. </li></ul></ul><ul><ul><li>Specific Take Away </li></ul></ul><ul><ul><li>Closing your post </li></ul></ul><ul><ul><li>Contact info </li></ul></ul>
  15. 16. Practice 2 <ul><li>Create a 250 to 500 word post based on a “How To” </li></ul><ul><ul><li>Intro to post </li></ul></ul><ul><ul><li>“ How To” </li></ul></ul><ul><ul><li>Links to… </li></ul></ul><ul><ul><li>Closing to post </li></ul></ul><ul><ul><li>Contact info </li></ul></ul>

×