1) The document discusses feedback received from the target audience of a music video being produced for an upcoming indie/pop artist aged 16-25. 2) The audience suggested adding more lip syncing footage to the video as the initial idea focused more on narrative. 3) Audience also felt the video was too long, so it was shortened based on their feedback to better engage and retain fans.

1. What have you learned from your audience
feedback?

2. The kind of audience that I had in mind were for a niche market, this I
because the music video that we were producing was for an
upcoming artist which was only starting in the industry and therefore
starting off slowly. Therefore we have asked males and females aged
roughly 16-25 which are into the modern indie pop as well as dance.
The lifestyles of party people which go to gigs and have fun without
needing to see highly popular mainstream artists. We have asked few
of those people who fit in the description above to give us feedback
for our video.
To generate pleasure from watching for the audience we have put an
unusual twist to it, usually in generic music videos the audience gain
pleasure from watching female artist portray themselves as sexy and
seductive. Our music video does not have any female seduction as we
were going for a sad narrative which would keep the audience
engaged; the audience would want to keep watching the video as the
narrative is disjunctive and therefore the audience are not able to get
what’s happening from the first time they watch the music video.

3. Another way, in which we have represented our artist, is to go against
the generic codes of the pop/indie music videos where the artist would
usually wear the skinny jeans with a shit or a tight top. However we have
decided not to do his and instead include modern clothes. This
technique would allow the audience to be surprised when watching the
video and it would mean that they would have to be kept remained in
watching the video to be able to understand the true meaning behind
the song.
The feedback that we have received from our target audience was taken
on board and therefore improved upon. The main aspect that needed
changing in our video was to add more lip singing this was because our
initial idea was to have more narrative. However from the feedback
received by the audience we have inserted more singing footage to the
video to please the audience. This idea allowed us to give the audience
what they wanted so we could retain the fans.
Another aspect change due to the audience feedback was that the music
video was too long. We have had ideas that this would be a problem
however we didn’t know that the audience would not like it. At the end
we made changes to the video and made it shorter; we have done this
because we are trying to keep the current audience and maintain the fan
base.