The document discusses research conducted through an online survey to understand teenagers' preferences for music videos. It was distributed through Facebook and had 17 participants, most of whom were female. Key findings were that romantic storylines are seen as overdone and boring, and audiences prefer darker storylines instead. Participants also favored the music video "Frozen" by Madonna for its dark atmosphere and setting.

1. Audience
Research

2. I created a Kwick Survey asking my target audience
of Teenagers, five key questions about their
preferences for music videos. Kwick Survey is a free
online survey with unlimited questions and answers.
This online survey has enabled me to see my results
clearly and also to distribute my results on social
networking sites such as Facebook.

3.  I shared my online survey on my Facebook page, in order to encourage
others to participate in the service. It was particularly useful to use my
Facebook page, as we were able to directly inform others that we had a
survey which we wanted them to be involved in.

5. There were 17 participants for this online questionnaire,
7 of which were male and 11 who were female. This is
was not planned as from posting our survey on
Facebook it was therefore optional for who took part.

8. We then asked a probe question, on topics that
people may consider, are becoming boring in a
music video. It was important that we asked
this question in order to ensure are target
audience would not dislike a particular theme
in our video. Our results showed that people
think that romantic story lines are very much
overdone in a music video and are in fact
becoming boring. It is clear from our results
that people would like to see more dark
storylines in a music video.

11. Questions three and four our both
multiple choice questions in order to
stimulate an answer from the
participants. From our results for
question three, it is clear that
participants would like to see more
dark storylines and less romantic
storylines.

14. Finally we asked participants which
music videos they favoured in order
to see inspiration for our music video
and in particular what people in our
target audience preferred.

15. In conclusion, from our survey we
learnt that people are getting bored of
the typical romantic storylines and
would prefer to see more dark
storylines that may have a double
meaning (preferred meaning ) instead
of one socially coded interpretation. In
addition our results showed that our
participants favoured the music video
‘Frozen’ By Madonna which addresses
the use of dark Mise En Scene and an
eerie location of an empty beach.
Conclusion