Silos create lack of internal sharing and external message consistency.
When different parts of the organization don’t talk to each other, but carry out stand-alone micro projects and messaging, end result is fragmented programs with no integration.
Facilitating cross-functional meetings and social media governance across organization will help alleviate this problem, and will ensure that all employees are trained properly before engaging on the social Web. This also ensures that there is some level of consistency or direction.
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