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Values, Visuals, and the Future of Fundraising 
#bondconf 
(annotated slides) 
10 November 2014
Picture = 1000 words 
BOND Conference | 10 November 2014
What’s Wrong With This Picture? 
BOND Conference | 10 November 2014
A Shifting World 
BOND Conference | 10 November 2014 
to... 
“Poverty Porn” 
Agency 
from...
A Shifting World 
From one end of the spectrum... 
“Poverty Porn” = Short-term fundraising success 
to the other... 
Agenc...
What the industry is saying: 
• Transparency, accountability, ‘value for money,’ and impact are becoming more 
important t...
The Landscape 
From one end of the spectrum... to the other... 
+ Kony 2012 
+ 1 Million Shirts 
+ Prostitutes of God 
+ S...
Creative media and cultural expression 
have the power to contextualize human 
need and experience and catalyze change. 
E...
Our next challenge: 
To make the world hungry for stories that are not poverty porn. 
BOND Conference | 10 November 2014
Recommendations: 
1. Values = Justice + Empathy. Not Pity. 
2. Find commonalities among members of different communities t...
www.regardinghumanity.org 
@ReHumanity 
@lksriv 
@meowtree
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Values, Visuals, and Fundraising: BOND Int'l. Conference

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Regarding Humanity slides from a panel at the BOND International Development Conference examining the changing values that NGOs reflect and harness when fundraising, and considering how the values of an organization can shape its fundraising communications.

Published in: Government & Nonprofit
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Values, Visuals, and Fundraising: BOND Int'l. Conference

  1. 1. Values, Visuals, and the Future of Fundraising #bondconf (annotated slides) 10 November 2014
  2. 2. Picture = 1000 words BOND Conference | 10 November 2014
  3. 3. What’s Wrong With This Picture? BOND Conference | 10 November 2014
  4. 4. A Shifting World BOND Conference | 10 November 2014 to... “Poverty Porn” Agency from...
  5. 5. A Shifting World From one end of the spectrum... “Poverty Porn” = Short-term fundraising success to the other... Agency = Long-term Investment in Structural Shift BOND Conference | 10 November 2014
  6. 6. What the industry is saying: • Transparency, accountability, ‘value for money,’ and impact are becoming more important to the donor public • Public trust is a central concern for NGOs in their work and their communications • The sector needs to assume more collective responsibility for ethically appropriate portrayal of disaster victims • New technologies and competition mean that fundraisers are seeking supporters outside of their traditional constituencies • Traditional gatekeepers of aid are being challenged by new media’s ability to put donors and ‘beneficiaries’ in more direct contact [Source: ‘Who Cares?: Challenges and Opportunities in Communicating Distant Suffering”: POLIS, LSE] What’s missing? • Research on subjects’ reactions to representation BOND Conference | 10 November 2014
  7. 7. The Landscape From one end of the spectrum... to the other... + Kony 2012 + 1 Million Shirts + Prostitutes of God + Save the Children | Syria + UNICEF | Vaccine for Violence + Guinness | Les Sapeurs pushback... + Mama Hope + RadiAid + Leftovers for Africa conversation... + #BringBackOurGirls + #Ferguson + #IceBucketChallenge + #WhyIStayed BOND Conference | 10 November 2014
  8. 8. Creative media and cultural expression have the power to contextualize human need and experience and catalyze change. Especially when you trust and collaborate with your subject. Power of Narrative Narrative Power Setting a Cultural Stage to Cultivate Impact Humanization of Issues Shifts in Perception Calls to Action Community-Driven Narrative | Action BOND Conference | 10 November 2014
  9. 9. Our next challenge: To make the world hungry for stories that are not poverty porn. BOND Conference | 10 November 2014
  10. 10. Recommendations: 1. Values = Justice + Empathy. Not Pity. 2. Find commonalities among members of different communities to create pathway to empathy, while respecting cultural differences. 3. Values = Agency, collaboration, community ownership of story (their IP). 4. Invest in stories of skills, assets, community-driven change. 5. Engage Youth (globally). Recognize shifting expectations of story. 6. Use multiple distribution and communications channels to engage multiple stakeholders and donors. 7. Communicate systems, challenges, long-term investments, small wins. BOND Conference | 10 November 2014 8. Tell a really good story.
  11. 11. www.regardinghumanity.org @ReHumanity @lksriv @meowtree

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