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The Opportunities of
Narrative:
How Storytelling
Leads to Change
annotated and revised slides

Centre for Social Innovatio...
Let’s start with a supposition...

CULTURE + STORYTELLING
are
connective tissue that binds us together as humans

linasriv...
and another...
movements + campaigns + projects + social enterprises
need
+ cohesive narrative
+ shared goals
+ common ide...
With those two suppositions as a basis,
let’s talk about...

Power of Narrative

linasrivastava.com

Narrative Power
Power of Narrative

Narrative Power

Engagement
Framing
Surface Area | Entry Points Political | Social | Cultural
Design a...
Power of Narrative

Narrative Power

Setting a Cultural Stage to Cultivate Impact
Humanization of Issues
Shifts in Percept...
Power of Narrative

Narrative Power

In a world moving toward big data, creative media and
cultural expression have the po...
Roots of Strategic Narrative Design
Design
CommunityCenteredness
User-Centered Design
Design Thinking
User Experience
Syst...
Transmedia Activism
Framework for strategy to
- Create social impact
- Influence perception
- Build community
through fragm...
Why is This Important?
+ How to Tell a Story Together
+ How to Tell a Story of Complexity | Ecosystems
+ How to Tell a Sto...
Why is This Important?
Audiences
Communities

Awareness  Engagement  Action  Change

Actionable Stories
Story Universe
...
Building Community
Essential Elements
Story
Collaborative Action
Voice

linasrivastava.com
Building Community

Narrative Design | Choreography
Narrative Design | Symphony
Narrative Design | Team Sport

linasrivast...
Our Work | Case Studies

linasrivastava.com
Cross-media platforms
Human Rights | Aid + Development

linasrivastava.com
Single platform
Child homelessness | Undocumented youth | Arts education

linasrivastava.com
Multiple platforms
Immigration reform | Migrant rights |
Economic development

Inside Comayagua Prison, Honduras

NYTimes ...
Toolkits | Training
Transmedia Storytelling and Narrative Design for Program Innovation

linasrivastava.com
Nonprofit
organizations |
Strategic
Planning

linasrivastava.com
Forthcoming | Multiple platforms

linasrivastava.com
Emerging Trends: Projects of Note
Setting a Cultural Stage

linasrivastava.com
Setting a Cultural Stage: Indie + Nonprofit Interactive Participatory Projects | Social Issue

Dadaab Stories

Hollow
linas...
Setting a Cultural Stage: Indie and Nonprofit Projects | Arts and Culture, Community Vibrancy

linasrivastava.com
Setting a Cultural Stage: Data Visualization

Out of Sight, Out of Mind

linasrivastava.com
Setting a Cultural Stage: Interactive Journalism

NYTimes: Snow Fall

Guardian: NSA Files Decoded
linasrivastava.com
Setting a Cultural Stage: Long Form Interactive Journalism

NYTimes: Invisible Child

linasrivastava.com
Setting a Cultural Stage: Nonprofit Interactive | Education and Direct Action

MSF: Starved for Attention

linasrivastava.c...
Setting a Cultural Stage: Management Consulting | Social Enterprise

McKinsey & Company: Stories of Social Entrepreneurs

...
Sources of Funding
+ Corporate Sponsorship
+ Audience Funding | Crowdsourced Funding
+ Crowdsourced Production
+ Philanthr...
Sources of Funding | Educational Materials

linasrivastava.com
Business Models for Narrative Design

+ For-profit Companies
+ Nonprofit Organizations
+ Storyworlds
+ Campaigns
+ Projects
...
Market Opportunities
aka, who isn’t really doing this yet?

+ Corporate Social Responsibility
+ Corporate Commmunity Engag...
Risks and Challenges

linasrivastava.com
Risks and Challenges

+ Gulf between theory, critique, and
practice
+ Love of the platform and technology |
Techno-determi...
Risks and Challenges: Solving for...

Intentionality
+ Creating rigor around and recognizing
intentionality behind "citize...
Risks and Challenges: Solving for...
+ Community-centered

participation

“local voice” in direct partnership with platfor...
Risks and Challenges: Solving for...

Assessing Your Social Change Model

+ Respect
+ Relevance
+ Resonance

Full model av...
Risks and Challenges: Solving for...

Regarding Humanity | www.regardinghumanity.org

linasrivastava.com
Lina Srivastava
http://linasrivastava.com
info@linasrivastava.com
@lksriv

linasrivastava.com
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The Opportunities of Narrative: How Storytelling Leads to Change

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From the event description: "How do you create opportunities through narrative? How do understand your own story, frame your own story, and communicate your own story? Whether you're in business, philanthropy, media, or the social sector, this is the way to work in the 21st century."

(Note: These slides are revised and annotated.)

Published in: Business

The Opportunities of Narrative: How Storytelling Leads to Change

  1. 1. The Opportunities of Narrative: How Storytelling Leads to Change annotated and revised slides Centre for Social Innovation | New York | 9 December 2013
  2. 2. Let’s start with a supposition... CULTURE + STORYTELLING are connective tissue that binds us together as humans linasrivastava.com
  3. 3. and another... movements + campaigns + projects + social enterprises need + cohesive narrative + shared goals + common identity + networked response + local connection / global amplification + ethics framework linasrivastava.com
  4. 4. With those two suppositions as a basis, let’s talk about... Power of Narrative linasrivastava.com Narrative Power
  5. 5. Power of Narrative Narrative Power Engagement Framing Surface Area | Entry Points Political | Social | Cultural Design and Innovation A Seat At the Table linasrivastava.com
  6. 6. Power of Narrative Narrative Power Setting a Cultural Stage to Cultivate Impact Humanization of Issues Shifts in Perception Calls to Action (Measurable) Impact linasrivastava.com
  7. 7. Power of Narrative Narrative Power In a world moving toward big data, creative media and cultural expression have the power to contextualize human need and experience and catalyze change. linasrivastava.com
  8. 8. Roots of Strategic Narrative Design Design CommunityCenteredness User-Centered Design Design Thinking User Experience Systemic/Systems Change linasrivastava.com Transmedia Storytelling Social Change Leadership Local Voice Humanizing Social Issues Interactivity Social Movements Activist Media Social Innovation Novel solution to a social problem that is more effective, efficient, sustainable, or just than existing solutions
  9. 9. Transmedia Activism Framework for strategy to - Create social impact - Influence perception - Build community through fragmented storytelling by authors, stakeholders, and communities who share assets + create entry points into issues and solutions across multiple forms of media linasrivastava.com
  10. 10. Why is This Important? + How to Tell a Story Together + How to Tell a Story of Complexity | Ecosystems + How to Tell a Story Based in Reality or Imagination (but always based on stories of individuals) + How to Drive and Assess (qualitative) Impact linasrivastava.com
  11. 11. Why is This Important? Audiences Communities Awareness  Engagement  Action  Change Actionable Stories Story Universe linasrivastava.com
  12. 12. Building Community Essential Elements Story Collaborative Action Voice linasrivastava.com
  13. 13. Building Community Narrative Design | Choreography Narrative Design | Symphony Narrative Design | Team Sport linasrivastava.com
  14. 14. Our Work | Case Studies linasrivastava.com
  15. 15. Cross-media platforms Human Rights | Aid + Development linasrivastava.com
  16. 16. Single platform Child homelessness | Undocumented youth | Arts education linasrivastava.com
  17. 17. Multiple platforms Immigration reform | Migrant rights | Economic development Inside Comayagua Prison, Honduras NYTimes Op-Doc: Bodies on the Border linasrivastava.com
  18. 18. Toolkits | Training Transmedia Storytelling and Narrative Design for Program Innovation linasrivastava.com
  19. 19. Nonprofit organizations | Strategic Planning linasrivastava.com
  20. 20. Forthcoming | Multiple platforms linasrivastava.com
  21. 21. Emerging Trends: Projects of Note Setting a Cultural Stage linasrivastava.com
  22. 22. Setting a Cultural Stage: Indie + Nonprofit Interactive Participatory Projects | Social Issue Dadaab Stories Hollow linasrivastava.com Sandy Storyline My Sky is Falling
  23. 23. Setting a Cultural Stage: Indie and Nonprofit Projects | Arts and Culture, Community Vibrancy linasrivastava.com
  24. 24. Setting a Cultural Stage: Data Visualization Out of Sight, Out of Mind linasrivastava.com
  25. 25. Setting a Cultural Stage: Interactive Journalism NYTimes: Snow Fall Guardian: NSA Files Decoded linasrivastava.com
  26. 26. Setting a Cultural Stage: Long Form Interactive Journalism NYTimes: Invisible Child linasrivastava.com
  27. 27. Setting a Cultural Stage: Nonprofit Interactive | Education and Direct Action MSF: Starved for Attention linasrivastava.com
  28. 28. Setting a Cultural Stage: Management Consulting | Social Enterprise McKinsey & Company: Stories of Social Entrepreneurs linasrivastava.com
  29. 29. Sources of Funding + Corporate Sponsorship + Audience Funding | Crowdsourced Funding + Crowdsourced Production + Philanthropic Funding ++ Film Philanthropies ++ Foundations Supporting Underlying Issues ++ Impact investment funds + Income Revenue models + Venture Capital | Private Equity linasrivastava.com
  30. 30. Sources of Funding | Educational Materials linasrivastava.com
  31. 31. Business Models for Narrative Design + For-profit Companies + Nonprofit Organizations + Storyworlds + Campaigns + Projects linasrivastava.com
  32. 32. Market Opportunities aka, who isn’t really doing this yet? + Corporate Social Responsibility + Corporate Commmunity Engagement + Advertising + Marketing + Management Consulting + Small Foundations and NGOs linasrivastava.com
  33. 33. Risks and Challenges linasrivastava.com
  34. 34. Risks and Challenges + Gulf between theory, critique, and practice + Love of the platform and technology | Techno-determinism + “Hijacking” narrative + “Savior Traps” + “Helicoptering” linasrivastava.com + Intellectual property concerns + Funding and Distribution + Impact Measurement
  35. 35. Risks and Challenges: Solving for... Intentionality + Creating rigor around and recognizing intentionality behind "citizen" media and “DIY” storytelling + Parsing out fine lines between story to engagement to propaganda + Bridging engagement/action gap linasrivastava.com
  36. 36. Risks and Challenges: Solving for... + Community-centered participation “local voice” in direct partnership with platform creators + Move beyond awareness connecting targeted audiences to commit to a particular worldview, advocacy agenda, or action, by using local storytellers + Platforms linasrivastava.com that are culturally appropriate
  37. 37. Risks and Challenges: Solving for... Assessing Your Social Change Model + Respect + Relevance + Resonance Full model available at http://www.slideshare.net/lksriv/the-3-rs-co linasrivastava.com
  38. 38. Risks and Challenges: Solving for... Regarding Humanity | www.regardinghumanity.org linasrivastava.com
  39. 39. Lina Srivastava http://linasrivastava.com info@linasrivastava.com @lksriv linasrivastava.com

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