Building Community

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Presented at Documentary Edge, Doc Lab New Zealand, Summer 2012:
Building communities through narrative design, transmedia, and cross-media

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Building Community

  1. 1. Building Community:Transmedia Storytelling
  2. 2. What is a community?linasrivastava.com | transmedia activism | building community
  3. 3. Action Communities of Practice Identitylinasrivastava.com | transmedia activism | building community
  4. 4. Why build a community?linasrivastava.com | transmedia activism | building community
  5. 5. Transmedia technique of extending a core story across multiple platforms and formats through coordination strategy integration design/architecture immersion contentlinasrivastava.com | transmedia activism | building community
  6. 6. Transmedia Activism Framework for strategy to -Create social impact -Raise awareness -Influence perception through storytelling by decentralized authors who share assets + create entry points into issues and solutions across multiple forms of medialinasrivastava.com | transmedia activism | building community
  7. 7. Using Transmedia to Create Social Impact Actionable Content Issue Awareness  Engagement  Action  Change Story Universelinasrivastava.com | transmedia activism | building community
  8. 8. Why is This Important? “By collectivizing ownership of narrative, transmedia breaks down the “us” and “them” It is no longer “you” supporting ”our” work to help “them.” Rather, it is all of us working together to meet and overcome a challenge” --David Jammylinasrivastava.com | transmedia activism | building community
  9. 9. Why is This Important? + How to Tell a Story + How to Tell a Story Together + How to Tell a Story of a System, of Complexity + How to Tell a Story that is ++ an Element of Change ++ a Predicate for a Movementlinasrivastava.com | transmedia activism | building community
  10. 10. Why is This Important? + Engagement + Participation + Entry Points + Immersion + Shared Experiencelinasrivastava.com | transmedia activism | building community
  11. 11. Why is This Important? Story Building + Co-Creation + Co-Production + Collaboration + Multiple (Diverse) Perspectivelinasrivastava.com | transmedia activism | building community
  12. 12. How to build a community?linasrivastava.com | transmedia activism | building community
  13. 13. Think of... Transmedia Storytelling | Choreography Transmedia Storytelling | Symphony Transmedia Storytelling | Team Sportlinasrivastava.com | transmedia activism | building community
  14. 14. Essential Elements Story: Bringing out direction, character, culture, energy, cohesion Social Action Voicelinasrivastava.com | transmedia activism | building community
  15. 15. Every movement needs: + cohesive narrative + shared goals + common identitylinasrivastava.com | transmedia activism | building community
  16. 16. Narrative + Social Action Assessing Your Social Change Model + Respect + Relevance + Resonance Full model available at http://www.slideshare.net/lksriv/the-3-rs-colinasrivastava.com | transmedia activism | building community
  17. 17. What I Look for in Transmedia Activism Projects + It has at its core the use of local voice, in direct partnership with the platform creators, aiming at community-centered participation. + It uses its platform to move beyond awareness, to connect audiences and change agents to commit to a particular worldview, advocacy or action, by using these local stories and art. +Uses a number of platforms that are culturally appropriate to cross borders to foster transformation.linasrivastava.com | transmedia activism | building community
  18. 18. Things to think about... + Fragmented distribution + Personal storytelling + Individualized consumption/personalization + Self-interest + Auteurship vs. + Shared experience + Collaboration + Humanism/Community-centered design + Multiple perspectives + Local voicelinasrivastava.com | transmedia activism | building community
  19. 19. Lina Srivastava http://linasrivastava.com info@linasrivastava.com @lksrivlinasrivastava.com | transmedia activism | building community

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