1.
Ethics of Social Enterprise
Social Enterprise Bootcamp | November 16, 2013

2.
Human needs
costs
opportunities
possibilities
linasrivastava.com

3.
Social
movements + campaigns + projects + enterprises
need
+ cohesive narrative
+ shared goals
+ common identity
+ networked response
+ local connection / global amplification
+ responsibility
linasrivastava.com

4.
Why is This Important?
Communities:
The wisdom of need, circumstance,
and immersion.
linasrivastava.com

5.
Why is This Important?
Political.
Social.
Cultural.
Economic.
linasrivastava.com

6.
What To Look For
+ Community-centered
+ Move
beyond solutionism
+ Enterprises
+ Beware
linasrivastava.com
participation
that are culturally appropriate
the savior trap

7.
What To Look For
+ Ask
yourself: Who benefits?
+ Ask
yourself: Who is in power?
+ Ask
yourself: Who is left out?
linasrivastava.com

8.
Why is This Important?
Framing narrative is a political act.
Framing opportunity is a political act.
Framing access is a political act.
Ask yourself: What? Why? With whom?
linasrivastava.com

9.
Risks and Challenges
Intentionality
+ Creating rigor and around and
recognizing intentionallity
+ Parsing out the fine lines between
story to engagement to propaganda
+ Bridging the engagement/action
gap.
linasrivastava.com

10.
An analogous framework
linasrivastava.com

11.
Narrative + Social Action
Co-designing narrative with social action is a challenging
exercise in achieving simple, engaging stories that yet
capture nuance, complexity, and multiple perspectives. In
any social change campaign where you co-design narrative
with action to create positive impact in a community, ask
yourself if your campaign meets these three conditions:
+ Respect
+ Relevance
+ Resonance

12.
Narrative + Social Action
+ Respect
+ Relevance
+ Resonance
+ Is your project based on respect for the
communities with which you are working?
+ Have you co-designed your project with your
communities, or have you built a communitycentered strategy?
+Does your project engender respect for the
dignity and integrity of those communities?
+ If working with vulnerable populations, such
as youth, elderly, dissident, conflict/postconflict, or post-disaster populations, have you
respected privacy, identity, and security?
+ Does your project respect the perspectives
and needs of your audience, participants, and
stakeholders?

13.
Narrative + Social Action
+ Respect
+ Relevance
+ Resonance
+ Have you posed the issues in your project in
a way that is relevant to the communities with
which you’re working?
+ Are you raising awareness or creating
engagement only? If so, is there a way to
frame your narrative that leads to actionable
information on community-centered solutions
and partnerships?
+ Are your engagement and participation
techniques linked to your communities through
a relevant and explicable narrative thread?
+ Are your solutions, or the representation of
solutions, relevant to the communities with
which you’re working?

14.
Narrative + Social Action
+ Respect
+ Relevance
+ Resonance
+ Does your project’s framing resonate with
your communities’ culture and identity?
+ Does your project incorporate your
communities’ perspective on their perceived
challenges?
+ Does your project incorporate your
communities’ perspectives on potential
solutions?
+ Is your project’s narrative accessible yet
framed to capture multiple perspectives,
nuance, and complexity?
+ Have you told a human story, made the
humanity of the challenge visible, and
represented your subjects as individuals?

15.
Lina Srivastava
http://linasrivastava.com
info@linasrivastava.com
@lksriv
linasrivastava.com