Building a "Brand Experience"

348 views

Published on

How do you stand out and become relevant in a world full of noise? A few slides that should help you and/or your brand build a strong, growing community around a few basic principles.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
348
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building a "Brand Experience"

  1. 1. The Brand Experience Building a Sustainable Community and
  2. 2. How do you become relevant in a world full of noise?
  3. 3. Three Major Components STRATEGY CONTENT COMMUNITY
  4. 4. Who is your community? Where do they “live”? What do they do? What do they share? Strategy & Execution
  5. 5. Community & Shareability Earning a Scaleable Network of "True Fans" and Loyal Advocates Creating Virality +
  6. 6. Content = Authentic Experience Connection + Engagement + Trust
  7. 7. That inspires living, breathing human beings to share with friends, family and peers? Where partners and customers draw value from each other? Are You Creating an Experience... That allows consumers to participate when and where it’s most relevant, and keeps the conversation going?

×