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Making the profession work for you Broadening horizons, and learning everything that they didn’t teach you in library scho...
The Journey ACT I ACT II ACT III Gartner’s Hype-Cycle productivity enlightenment inflated expectations disillusionment tri...
ACT I Inflated expectation and disillusionment <ul><li>“… a dynamic industry that’s constantly changing… …enjoy the challe...
Barriers in Melbourne… http://www.flickr.com/photos/cogdog/1576342039/
Darwin
Frustrations <ul><li>Professional isolation </li></ul><ul><li>Technological shortcomings </li></ul><ul><li>Social attitude...
Revelation <ul><li>These issues are present everywhere – not just in Darwin! </li></ul><ul><li>What exactly does it mean t...
ACT II - Enlightenment
Finding a voice http://www.flickr.com/photos/httpwwwflickrcomphotostopend/2265153122/
Australian Idol http://www.australianidol.com.au
Librarian Idol <ul><li>“ Tackling a world of sex, politics, nerds and pop song contests, Andrew Finegan attempts to dispel...
The Power of Branding <ul><li>Familiar brands, but </li></ul><ul><li>Unfamiliar combination </li></ul><ul><li>I’m intrigue...
Becoming a “local” Northern Territory News – 15/06/2007
Broadening Horizons
Connecting with the audience <ul><li>Break the fourth wall </li></ul><ul><li>Share stories </li></ul><ul><li>Avoid the Sna...
Act III – plateau of productivity The Library Experience http://www.flickr.com/photos/_fabio/2545295581/
Audience Development <ul><li>“… to meet the needs of existing and  potential audiences and to help arts organisations to d...
Finding pleasure in the library <ul><li>Pleasure in play </li></ul><ul><li>Pleasure in stories </li></ul><ul><li>Pleasure ...
Marketing the library <ul><li>Happiness is the new capital, and we are all in the happiness business. </li></ul><ul><li>- ...
It’s not about being cool… http://www.flickr.com/photos/hollandhoodie/862752649/ http://www.flickr.com/photos/beebe_librar...
Don’t fake it. <ul><li>Passion </li></ul><ul><li>Empathy </li></ul><ul><li>Pleasure </li></ul><ul><li>YOU CAN’T FAKE THESE...
Libraries should be less like… http://www.flickr.com/photos/21499556@N04/2088789137/
…and more like http://www.flickr.com/photos/tduong/417276690/
Lessons learnt…
Questions <ul><li>Andrew Finegan </li></ul><ul><li>We can continue this conversation at: </li></ul><ul><li>[email_address]...
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  • Introduction. Paper Title. Name
  • Transcript of "Making the library profession work for you..."

    1. 1. Making the profession work for you Broadening horizons, and learning everything that they didn’t teach you in library school. (From the perspective of a “young guy-brarian”) Andrew Finegan
    2. 2. The Journey ACT I ACT II ACT III Gartner’s Hype-Cycle productivity enlightenment inflated expectations disillusionment trigger
    3. 3. ACT I Inflated expectation and disillusionment <ul><li>“… a dynamic industry that’s constantly changing… …enjoy the challenge of new technology… …lots of opportunities to advance your career…” </li></ul><ul><li>- http://destinationlibrary.pbwiki.com </li></ul>
    4. 4. Barriers in Melbourne… http://www.flickr.com/photos/cogdog/1576342039/
    5. 5. Darwin
    6. 6. Frustrations <ul><li>Professional isolation </li></ul><ul><li>Technological shortcomings </li></ul><ul><li>Social attitudes </li></ul>
    7. 7. Revelation <ul><li>These issues are present everywhere – not just in Darwin! </li></ul><ul><li>What exactly does it mean to be a librarian, if I can’t do these things? How do I “make it work”? </li></ul>http://icanhascheezburger.com
    8. 8. ACT II - Enlightenment
    9. 9. Finding a voice http://www.flickr.com/photos/httpwwwflickrcomphotostopend/2265153122/
    10. 10. Australian Idol http://www.australianidol.com.au
    11. 11. Librarian Idol <ul><li>“ Tackling a world of sex, politics, nerds and pop song contests, Andrew Finegan attempts to dispel the stereotypes and prove that he has what it takes to be a… LIBRARIAN IDOL .” </li></ul>
    12. 12. The Power of Branding <ul><li>Familiar brands, but </li></ul><ul><li>Unfamiliar combination </li></ul><ul><li>I’m intrigued and would pay money to see that. </li></ul>+ LIBRARIAN http://www.tnt.tv/movies/librarian3/ IDOL =
    13. 13. Becoming a “local” Northern Territory News – 15/06/2007
    14. 14. Broadening Horizons
    15. 15. Connecting with the audience <ul><li>Break the fourth wall </li></ul><ul><li>Share stories </li></ul><ul><li>Avoid the Snark </li></ul><ul><li>Find the pleasure </li></ul>http://www.flickr.com/photos/httpwwwflickrcomphotostopend/2264374009/
    16. 16. Act III – plateau of productivity The Library Experience http://www.flickr.com/photos/_fabio/2545295581/
    17. 17. Audience Development <ul><li>“… to meet the needs of existing and potential audiences and to help arts organisations to develop ongoing relationships with audiences. ” </li></ul><ul><li>- Arts Council of England </li></ul>http://www.flickr.com/photos/hytok/2919613700/
    18. 18. Finding pleasure in the library <ul><li>Pleasure in play </li></ul><ul><li>Pleasure in stories </li></ul><ul><li>Pleasure in lifelong learning </li></ul>http://www.flickr.com/photos/darienlibrary/3221923479/
    19. 19. Marketing the library <ul><li>Happiness is the new capital, and we are all in the happiness business. </li></ul><ul><li>- Jane McGonigal </li></ul><ul><li>Libraries are “Happiness Engines” </li></ul><ul><li>- Liz Lawley </li></ul>http://www.flickr.com/photos/londonpubliclibrary/491220712/
    20. 20. It’s not about being cool… http://www.flickr.com/photos/hollandhoodie/862752649/ http://www.flickr.com/photos/beebe_library/1434873492/
    21. 21. Don’t fake it. <ul><li>Passion </li></ul><ul><li>Empathy </li></ul><ul><li>Pleasure </li></ul><ul><li>YOU CAN’T FAKE THESE! </li></ul><ul><li>(If you do, you’re only fooling yourself) </li></ul>
    22. 22. Libraries should be less like… http://www.flickr.com/photos/21499556@N04/2088789137/
    23. 23. …and more like http://www.flickr.com/photos/tduong/417276690/
    24. 24. Lessons learnt…
    25. 25. Questions <ul><li>Andrew Finegan </li></ul><ul><li>We can continue this conversation at: </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// www.librarianidol.blogspot.com </li></ul><ul><li>http://www.twitter.com/librarianidol </li></ul><ul><li>These slides available at: </li></ul><ul><li>http://www.slideshare.net/librarianidol </li></ul>http://www.flickr.com/photos/oberazzi/318947873/
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