The Gunduwa Conservation Region (GCR) is situated over a convergence of biological, cultural and geological attributes that are of international significance. Located in the Midwest region of Western Australia the GCR also straddles the agricultural industries of cropping and grazing, and pastoral lands. Gunduwa is the Aboriginal name given to the prominent rocky outcrop now known as Mt Singleton which lies on Ningham Station, between Dalwallinu and Paynes Find on the Great Northern Highway. There are many other geological features within the region, some with interesting early explorer connections. During 2016 the potential for establishing geotrails in the region was investigated. This paper relates the concepts developed in considering what makes good geotrails, the overlaying structure for deriving heritage touristic information and also looks at preliminary findings of research into the community’s perceptions of establishing a Geopark in the region.