Pascale Perry - #smib10 Presentation

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Two Experiments In Social Media Marketing: Can You Sell Flowers On Social Networks?

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Pascale Perry - #smib10 Presentation

  1. 1. ArenaFlowers.com An Experience Delivered
  2. 2. <ul><li>ArenaFlowers.com launched Sept 2006 </li></ul><ul><li>Now operate ArenaFlowers.com, ArenaBloemen.nl, ArenaBloemen.be, ArenaBlumen.de and ArenaFleurs.fr, and Prestat.co.uk websites, with more to come </li></ul><ul><li>Team of 40, working in UK and NL </li></ul><ul><li>Number 1 independent and top 5 in flowers category (only multiples/supermarkets ahead) </li></ul><ul><li>Won a number of awards. (5* rating from customers is our favourite) </li></ul>
  3. 4. ?
  4. 8. Visits & Awareness Press Coverage 30,000 messages Blogs and news articles 10,000 visitors Smarta100 award = 30% CTR 1 purchase = 0.01% conversion
  5. 9. Email: [email_address] Blog: http://www.arenaflowers.com/blog Twitter: @arenaflowers

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