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The resource that our regions have in greatest abundance is their wide open spaces. That resource can be harnessed to deliver significant and sustainable revenue in the expanding market for visitors who are looking for a special type of experience.
Visitors commonly travel between our larger commercial sites, unaware that the regions they pass thorough hold locations of immense interest that warrant an extended stay.
There are countless undocumented sites of geological, environmental, cultural heritage, historical and agritourism interest that are known by our local communities but are not currently leveraged to drive sustainable tourism experiences in our regions.
It is proposed to harness the power of local community organisations to build a national register of all these sites and present those to visitors through a map and GPS enabled mobile App.
The project will build connections between common interest groups across regions, to collate a unified network of visitor information in each domain of special interest.
This presentation will explore developments of the new digital age and how that has changed the way our citizens access information. This opens an opportunity to review how we present tourism and lifestyle information as we address an increasingly time-poor audience.
This presentation builds on experience in delivering a Geotourism App for the Geological Society of Australia and learnings from the geotourism workshop at the SEGRA conference in Bathurst.