Konect the office to the field like never before.
Collaborative Tourism Infrastructure for
Geotourism and Regional Tourism...
Konect the office to the field like never before.
Imagine we could walk through our landscape
accompanied by specialists f...
Cultural Heritage
Food and Wine
Geotourism
Transport
Ecotourism
Multiple Themes of Interest
Renewables
• Rich and relevant...
• Project Heritage
Project Successes
• Authoritative content
• Community engagement
• The right delivery
• Standardized pr...
• Accessing Tourism Information
Tourism Industry Sites
Focus on services not
experiences
Problem 1 – Information is hard t...
• Accessing Tourism Information
Bespoke Apps
Problem 1 – Hard to know what apps are available
Problem 2 – Content fragment...
Consolidated Network
I am here, tell
me everything
you know
Geology
Professional Societies
Points of Interest
Council - Co...
Western Walkers Group
Eastern District Council
Consolidated Network
• Seamless Geographical Coverage
Content Aggregation
a...
Consolidated Network
• Cohesive Narrative
The Great Australian Continent
• Our earth evolved over billions of years
• Geol...
• Community Engagement
Community
Groups
Regional
Tourism
Authorities
Commercial
Operators
Publishing Framework
with Custod...
• Realising the Dream
The existing Konect product has been enhanced to
deliver a shared ICT framework for visitor informat...
Geology
Bicycles
• Collaborative Information System The World We Walk In
• Authoritative content
• Seamless national cover...
• A different Approach
Connect with
today’s audience
Empower
communities
Celebrate our
Uniqueness
On location access
witho...
• Project Outcomes
Drive economic Growth for the Regions by
showcasing their wild open spaces
Geotourism, Agritourism,
Eco...
• SEGRA Challenge
Engagement
Engaging with Tourism Authorities and
Community Groups (SEGRA Challenge Item 1)
Address throu...
• Invitation to partner
Pilot Konect on your project
Our dream is to have professional societies,
community groups, touris...
Ken Moule
Chief Executive Officer
Global GBM
143 Charlotte Street Brisbane Australia
+61 7 3210 0741 and mobile + 61 402 4...
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Collaborative Tourism Infrastructure for Geotourism and Regional Tourism: Digital Disruption meets Tourism - Ken Moule, CEO of Global GBM

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The resource that our regions have in greatest abundance is their wide open spaces. That resource can be harnessed to deliver significant and sustainable revenue in the expanding market for visitors who are looking for a special type of experience.

Visitors commonly travel between our larger commercial sites, unaware that the regions they pass thorough hold locations of immense interest that warrant an extended stay.

There are countless undocumented sites of geological, environmental, cultural heritage, historical and agritourism interest that are known by our local communities but are not currently leveraged to drive sustainable tourism experiences in our regions.

It is proposed to harness the power of local community organisations to build a national register of all these sites and present those to visitors through a map and GPS enabled mobile App.

The project will build connections between common interest groups across regions, to collate a unified network of visitor information in each domain of special interest.

This presentation will explore developments of the new digital age and how that has changed the way our citizens access information. This opens an opportunity to review how we present tourism and lifestyle information as we address an increasingly time-poor audience.

This presentation builds on experience in delivering a Geotourism App for the Geological Society of Australia and learnings from the geotourism workshop at the SEGRA conference in Bathurst.

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Collaborative Tourism Infrastructure for Geotourism and Regional Tourism: Digital Disruption meets Tourism - Ken Moule, CEO of Global GBM

  1. 1. Konect the office to the field like never before. Collaborative Tourism Infrastructure for Geotourism and Regional Tourism Ken Moule – Global GBM Digital Disruption meets Tourism
  2. 2. Konect the office to the field like never before. Imagine we could walk through our landscape accompanied by specialists familiar with every aspect of the environment • The Dream Informed visitors will extend their visits and build economic prosperity for our regions
  3. 3. Cultural Heritage Food and Wine Geotourism Transport Ecotourism Multiple Themes of Interest Renewables • Rich and relevant visitor experience • multiple themes of interest • seamless national coverage One App serving content across the nation • Concept
  4. 4. • Project Heritage Project Successes • Authoritative content • Community engagement • The right delivery • Standardized presentation Geological Society of Australia – Successful App “Brisbane History in Stone and Brick” Project review identified needs for… • More Themes for a wider audience • Cohesive Narrative to hold attention • Continuous Publishing Moving Froward • Widen co-operation with more groups contributing content • Experiences in the landscape - embrace international Geopark values but not restricted to park boundaries
  5. 5. • Accessing Tourism Information Tourism Industry Sites Focus on services not experiences Problem 1 – Information is hard to collate Problem 2 – Promotion focusses on services and not experiences Problem 3 – Digital Information is not available on location Activity Groups segmented by interests and regions Bicyclists, bushwalkers… Government Information Sites Hard to collate across sites No navigable maps Printed Materials Yesterday’s media Dates quickly Expensive to distribute
  6. 6. • Accessing Tourism Information Bespoke Apps Problem 1 – Hard to know what apps are available Problem 2 – Content fragmented by region and interest Problem 3 – Expensive to build and maintain Problem 4 – Too difficult for small projects The Next Step - Konect Tourism • One App across all regions and information themes • Shared ITC Framework to minimise project costs • Map Linked rich content and map index to other Apps and publications • Embrace Geological Society of Australia, like Societies and Community Groups
  7. 7. Consolidated Network I am here, tell me everything you know Geology Professional Societies Points of Interest Council - Commercial Activities Rock Climbers, Bushwalkers Natural Vegetation Botany Group Fauna Birdwatchers, Naturalists Cultural Heritage Traditional Owners Sustainability and Energy Special Interest Group B As we walk through the world – what do we see and what do we miss? • Richness of Information Engage with communities to build the well informed Digital Tour Guide
  8. 8. Western Walkers Group Eastern District Council Consolidated Network • Seamless Geographical Coverage Content Aggregation across Regions and Custodians Everything on one map Everything in one App
  9. 9. Consolidated Network • Cohesive Narrative The Great Australian Continent • Our earth evolved over billions of years • Geology and environment interplay to build landscapes • Flora builds on the landscape • Fauna reacts to the flora • Human settlement is responds to flora, fauna and landscape A framework for building stories that connect sites within each trail Overarching narrative with sub-stories for each trail and each site, building on the common theme
  10. 10. • Community Engagement Community Groups Regional Tourism Authorities Commercial Operators Publishing Framework with Custodianship Multiple partners each own and dynamically update their content
  11. 11. • Realising the Dream The existing Konect product has been enhanced to deliver a shared ICT framework for visitor information Entry forms on data custodian desktops Map linked text, images, voice and video auto-formatted for mobile Cloud database
  12. 12. Geology Bicycles • Collaborative Information System The World We Walk In • Authoritative content • Seamless national coverage • Rich content 1. Choose region 2. Interests 3. Download self guided tour Community Groups Regional Tourism Authorities Visitors
  13. 13. • A different Approach Connect with today’s audience Empower communities Celebrate our Uniqueness On location access without internet Digital disruption meets Tourism Navigable Maps Promote the experience
  14. 14. • Project Outcomes Drive economic Growth for the Regions by showcasing their wild open spaces Geotourism, Agritourism, Ecotourism, Cultural Heritage, Experience Travel Leveraging and Strengthen communities Improve international competitiveness Achieve value for tourism investment Depth of experience Connect with the digital age
  15. 15. • SEGRA Challenge Engagement Engaging with Tourism Authorities and Community Groups (SEGRA Challenge Item 1) Address through early engagement with 4 Local Government groups or a Region plus the Geological Society of Australia and similar groups Content Choosing themes and standardising presentation for each theme (SEGRA Challenge Item 2) Engage with relevant community groups How might we develop a national tourism database of self-guided experiences across our regions?
  16. 16. • Invitation to partner Pilot Konect on your project Our dream is to have professional societies, community groups, tourism authorities and commercial operators all contribute to the national database of experiences We expect to build a network of nature trails, educational walks and diverse experiences across the countryEmbrace the digital age and get ahead of the pack
  17. 17. Ken Moule Chief Executive Officer Global GBM 143 Charlotte Street Brisbane Australia +61 7 3210 0741 and mobile + 61 402 423109 ken@globalgbm.com www.globalgbm.com www.konect.today DIGITAL TOURISM EXPERIENCE Contact me to get on board

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