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“Delivering a National Geotourism Strategy
for Australia”
Tourism & Events Forum, 3 December 2020
Angus M Robinson, Coordi...
Today’s
Agenda
 Ecotourism and Geotourism
 National Geotourism Strategy
 Establishing a ‘branding’ framework for
creati...
Ecotourism
&
Geotourism
Concepts
 Ecotourism is practised
predominantly in protected
areas such as national
parks whereas...
Geotourism:
holistic and
place based
 comprises the following features of both
natural and cultural heritage:
 Abiotic –...
AGC National Geotourism Strategy Principles
 United national voice for geotourism development.
 Working with a large spe...
National
Geotourism
Strategic
Goals
1. Consideration of new digital technologies e.g. 3D
visualisation, AR & VR etc.
2. To...
National
Geotourism
Strategic
Goal #3
To establish a framework for
creating high quality sustainable
geotrails
 Individua...
Best
Practice
Geotrails
 Should be constructed around routes
currently used by tourists; geotrails
should form logical jo...
Current & Potential Regional Geotrail Projects in Australia
 Tasmania - West Coast Geotrail.
 Victoria - Kanawinka, Grea...
‘Dig the Tropic’ Geotrail
‘Linking the Outback to the Reef’
 Dig The Tropic is a themed ‘geotourism’ geotrail linking
the...
Age of
the
Dinosaurs
Winton
Qld
Media Release - What's the Central Highlands' Story?
17 September 2020
 Work is underway to create greater awareness of t...
Australia’s 16 National Landscapes
Iconic Branding!
Australia’s National Landscapes Programme
Partnership between tourism and conservation that aims to:
 Promote world class...
Alice Springs
Uluru
Red Centre
National Landscape
(GeoRegion)
‘features an ancient landscape with erosional
remnants (geos...
Iconic Geotourism Themes of Australia’s
Red Centre National Landscape (GeoRegion)
 A: Landforms and common geological
her...
Iconic Geotourism Themes of
Central Highlands GeoRegion
 A: Landforms and geological heritage
 B: Flora and Fauna
 C: I...
Melding
Geotourism,
Mineral &
Mining
Heritage
Central
Highlands
GeoRegion
 Continuing need to link through geotrails,
min...
Exemplar: Port Macquarie Coastal Geotrail, NSW
"The collaborative geotrail project has been led by the University of
Newca...
“A Vision Beyond Mine Site Rehabilitation -
the largest national mining park in the world to
be established to celebrate t...
Employment
Benefits of
Geotourism
Central
Highlands
GeoRegion
Through geotourism, can significantly
improve indigenous emp...
Societal
Benefits of
Geotourism
Central
Highlands
GeoRegion
 A mechanism for celebrating and raising
awareness of mining ...
Over-riding
Socio-
economic
Benefits of
Geotourism
Central
Highlands
GeoRegion
 Measurable economic benefits
through enha...
Etheridge ‘Scenic GeoRegion’, Queensland
Comprising the entire Shire of
Etheridge, and including areas
of outstanding volc...
.
Etheridge ‘Scenic GeoRegion’
 Geosites – In abundance, with Undara as a global icon.
 Geo villages – Four small township...
Public Mining & Mineral/Fossil Collections
and Tourist Mine Sites - Queensland
Queensland
Museum
Brisbane
Various research...
Repositioning our ‘Nature Based’ Tourism
Marketing to China
 The Chinese market is not attuned to marketing
which promote...
Characteristics of a Likely Second Wave of
Chinese Tourists to Australia
 18-25 in age, higher income, soft adventure/nat...
UNESCO Global Geoparks
Map - Distribution of Chinese
geoparks with global status
39 of the 163
global
geoparks
located in
...
Australia-China Memorandum of Cooperation
The GSA and the Geological Society of China
Executed June 2016
 The Australia-C...
Take-Aways Relating to a Potential China Market
for the ‘Central Highlands Scenic Area’
 Chinese people are looking to es...
Take-Aways
 Geotourism is holistic and ‘place based’ with geology and
landscapes at its core.
 Measurable economic benef...
Contact Details
Angus M Robinson FAusIMM (CP)
angus@leisuresolutions.com.au
Tel: 0418 488 340
https://www.slideshare.net/l...
Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld
Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld
Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld
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Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 1 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 2 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 3 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 4 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 5 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 6 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 7 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 8 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 9 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 10 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 11 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 12 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 13 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 14 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 15 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 16 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 17 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 18 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 19 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 20 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 21 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 22 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 23 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 24 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 25 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 26 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 27 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 28 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 29 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 30 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 31 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 32 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 33 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 34 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 35 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 36 Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld Slide 37
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The Central Highlands GeoRegion of Central Qld contains all the key components including geotrails in which a future mining park or UNESCO Global Geopark can be developed.

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Delivering a National Geotourism Strategy for Australia - Central Highlands GeoRegion of Qld

  1. 1. “Delivering a National Geotourism Strategy for Australia” Tourism & Events Forum, 3 December 2020 Angus M Robinson, Coordinator National Geotourism Strategy, Australian Geoscience Council and Managing Director, Leisure Solutions®
  2. 2. Today’s Agenda  Ecotourism and Geotourism  National Geotourism Strategy  Establishing a ‘branding’ framework for creating high quality, sustainable geotrails  Developing and enhancing geoscience interpretation and communication skills for geoscientists and other natural heritage professionals engaged in geotourism  An Emerging Chinese Market Opportunity  Take-Aways
  3. 3. Ecotourism & Geotourism Concepts  Ecotourism is practised predominantly in protected areas such as national parks whereas geotourism is undertaken also in all areas where primary industry activities are being carried out.  Geotourism is increasingly seen globally as an instrument of regional economic development.
  4. 4. Geotourism: holistic and place based  comprises the following features of both natural and cultural heritage:  Abiotic – non-living aspects such as the sky, climate & geology, landscape and landforms: celebrating GEODIVERSITY.  Biotic – the living parts eg. fauna (animals) and flora (plants): celebrating BIODIVERSITY.  Cultural – past & present, indigenous and post European settlement, non-living and built: celebrating HUMAN DIVERSITY.  Holistic in scope, geotourism is booming globally and a key driver for tourism, particularly in Europe and Asia.
  5. 5. AGC National Geotourism Strategy Principles  United national voice for geotourism development.  Working with a large specialist reference group.  Working closely with government agencies at all levels to gain their support and endorsement.  Reaching out to other natural and cultural heritage specialists.  Engaging with local communities.
  6. 6. National Geotourism Strategic Goals 1. Consideration of new digital technologies e.g. 3D visualisation, AR & VR etc. 2. To define an approval pathway for major geotourism projects. 3. To establish a framework for creating high quality, sustainable geotrails. 4. To establish a national listing for geoheritage sites suitable for geotourism. 5. To develop geotourism as a key driver for celebrating mining heritage and sustaining mining communities. 6. To strengthen Australia's international geoscience standing through geotourism excellence. 7. To develop and enhance geoscience interpretation and communication skills for natural and cultural heritage professionals engaged in geotourism.
  7. 7. National Geotourism Strategic Goal #3 To establish a framework for creating high quality sustainable geotrails  Individual geological surveys from the States and Territories be invited to engage, on an ‘as needs’ basis, and in collaboration with natural/cultural interest groups as well as with state/territory divisions and branches of the interested professional societies.  And to review the suitability of existing roads, bushwalks, biking and rail trails as potential geotrails.
  8. 8. Best Practice Geotrails  Should be constructed around routes currently used by tourists; geotrails should form logical journeys linking accommodation destinations.  Should meld the geological heritage features of a region with a cohesive STORY.  Should incorporate and package in the biodiversity and cultural components (including mining heritage) of the region through which the geotrail traverses.  Supported by ‘cutting edge’ interpretation aids.
  9. 9. Current & Potential Regional Geotrail Projects in Australia  Tasmania - West Coast Geotrail.  Victoria - Kanawinka, Great Ocean Road.  South Australia - Great Central Geotrail.  Western Australia - Murchison GeoTrail.  New South Wales - Warrumbungles Geotrail, Central West Gondwana project.  Northern Territory – Various proposals (e.g. Red Centre Way).  Queensland - Savannah Way, Boulder Opal and ‘Dig the Tropic’ Geotrail.
  10. 10. ‘Dig the Tropic’ Geotrail ‘Linking the Outback to the Reef’  Dig The Tropic is a themed ‘geotourism’ geotrail linking the wonders of the Southern Great Barrier Reef with the mysteries of Queensland’s Outback.  Following the Tropic of Capricorn, the traveller will experience a living museum created by ‘ancient events’.  Visit sites such as the Stone House Museum, Age of Dinosaurs Museum, Lark Quarry, the Sapphire Gemfields, Capricorn Caves and the Great Barrier Reef.
  11. 11. Age of the Dinosaurs Winton Qld
  12. 12. Media Release - What's the Central Highlands' Story? 17 September 2020  Work is underway to create greater awareness of the Central Highlands as a tourism destination.  "We need to create a clear, consistent and unique identity that firmly puts us in the minds of people when they're planning a holiday."  The brand story initiative is a priority project of the Central Highlands Visitor Economy Strategy 2020-22, which sets out how the region can collaborate to attract more overnight visitors, increase income across the year and enhance the Central Highlands' desirability for work and play.  "The Central Highlands has so much to offer - national parks, gem fossicking, a laidback lifestyle, thriving agriculture and resources sectors - and we now have the opportunity to draw that into a single message," Paul Thompson says.
  13. 13. Australia’s 16 National Landscapes Iconic Branding!
  14. 14. Australia’s National Landscapes Programme Partnership between tourism and conservation that aims to:  Promote world class, high quality visitor experiences  Increase the value of tourism to regional economies  Enhance the role of protected areas in those economies  Build support for protecting our natural and cultural assets  Engage local communities A long term strategic approach ‘To differentiate Australia’s iconic natural and cultural destinations from anything else available in the world’
  15. 15. Alice Springs Uluru Red Centre National Landscape (GeoRegion) ‘features an ancient landscape with erosional remnants (geosites) linked to a common geological heritage’
  16. 16. Iconic Geotourism Themes of Australia’s Red Centre National Landscape (GeoRegion)  A: Landforms and common geological heritage  B: Red Kangaroo species, and other type flora/fauna  C: Indigenous (and European) culture
  17. 17. Iconic Geotourism Themes of Central Highlands GeoRegion  A: Landforms and geological heritage  B: Flora and Fauna  C: Indigenous (and European) culture including agricultural and mining heritage The Central Highlands is rich in minerals and covers a large portion of the Bowen Basin, which is the largest coal reserve in Australia. Over 100 million tonnes of coal are extracted annually, making it Queensland's most important export commodity. The region also boasts the largest sapphire-producing fields in the Southern Hemisphere. https://www.carnarvongorge.info/natural-history-of-carnarvon-gorge
  18. 18. Melding Geotourism, Mineral & Mining Heritage Central Highlands GeoRegion  Continuing need to link through geotrails, mining heritage into established tourism infrastructure and product offerings e.g. ‘Central Highlands Mining Trail’ and the ‘Sapphire Gemfields Wetland Reserve’.  Opportunity to link through geotrails, and cross promote mineral and fossil museums (with their outstanding collections) to existing popular museums such as the Age of Dinosaurs. e.g. Sapphire Gemfields Interpretive Trail.  Opportunity to develop a major national mining park or alternatively a ‘defacto’ UNESCO Global Geopark.
  19. 19. Exemplar: Port Macquarie Coastal Geotrail, NSW "The collaborative geotrail project has been led by the University of Newcastle (A) & supported by Port Macquarie-Hastings Council, the Geological Survey of NSW (A), NSW National Parks and Wildlife Service (B) & Birpai Local Aboriginal Land Council (C). Supported by a brochure, website & smartphone app, the Port Macquarie Coastal Geotrail is a four kilometre walk from Shelly Beach to Rocky Beach that tells the story of plate tectonics & how the Earth’s crust was formed along the stretch of coastline over the past 460 million years".
  20. 20. “A Vision Beyond Mine Site Rehabilitation - the largest national mining park in the world to be established to celebrate the significant role that mining has played for Australia’s development.” http://www.leisuresolutions.com.au/wp-content/uploads/2015/02/abstract_robinson-et-al_rev.docx • Native flora and fauna habitat conservation – all connected through corridors; • ‘Soft adventure’ recreation. • Coal mining heritage sites, geosites and geotrails. • Areas set aside for renewable energy generation (solar arrays, wind farms, biomass production) embracing light industrial sites and ‘value adding’ manufacturing. • Engagement with the six strategic hubs of the Strategic Aboriginal Culture and Enterprise Scheme of the Wonnarua Nation Aboriginal Corporation.
  21. 21. Employment Benefits of Geotourism Central Highlands GeoRegion Through geotourism, can significantly improve indigenous employment, and more broadly, regional employment.  New domestic employment and consulting opportunities for natural/cultural heritage professionals – design of interpretation signage/boards, design of geotrails etc.  Management roles in potential mining parks and geoparks, regional development and LGAs.  Flow-on employment in tour operations and townships resulting from increased tourism visitation.  Opportunities for pastoralists to develop ‘farm stay’ and ‘station stay’ tourism operations.
  22. 22. Societal Benefits of Geotourism Central Highlands GeoRegion  A mechanism for celebrating and raising awareness of mining heritage, past and present.  An opportunity to enhance community engagement and build value into ‘Social Licence’ considerations.  By celebrating geological heritage, and in connection with all other aspects of the area’s natural and cultural heritage (and most significantly, indigenous heritage), geotourism enhances awareness and understanding of key issues facing society, such as using our earth’s resources sustainably.  By raising awareness of the importance of the area’s geological heritage in society today, geotourism gives local people a sense of pride in their region and strengthens their identification with the area.
  23. 23. Over-riding Socio- economic Benefits of Geotourism Central Highlands GeoRegion  Measurable economic benefits through enhancement of traditional nature-based tourism - additional visitors, direct and regional economic output, household income and wages, and local (including Indigenous) employment.  Through establishment of a higher level of centralised coordination in areas of product development, travel and hospitality services, tourism promotion/branding.  Through its defined mission, community engagement is maximised and measured.
  24. 24. Etheridge ‘Scenic GeoRegion’, Queensland Comprising the entire Shire of Etheridge, and including areas of outstanding volcanic and mining heritage - some 40,000 sq km in area. Embracing 1.7 billion years of geological history. Only 950 people, mainly cattle farmers.
  25. 25. .
  26. 26. Etheridge ‘Scenic GeoRegion’  Geosites – In abundance, with Undara as a global icon.  Geo villages – Four small townships, all with community engaged geosites (including agate, sapphire and gold fields); key established ecotourism resorts of Undara & Cobbold Gorge; and the indigenous Talaroo Hot Springs development.  Geotrails – The Savannah Way (Lava tubes, Gems and Gorges Trail) with connections to nearby mining heritage locations.  National Parks – Undara Volcanic Park & six other park areas.  TerrEstrial Mineral/Fossil Museum– Most significant mineral museum in Qld.  Many heritage mining sites & small gold mining operations underscores Etheridge’s status of one Australia’s most diversified mineralised areas.
  27. 27. Public Mining & Mineral/Fossil Collections and Tourist Mine Sites - Queensland Queensland Museum Brisbane Various research- only state collections Brisbane School of Earth & Environmental Sciences, University of Queensland Ted Elliott Collection TerrEstrial Georgetown Herberton Mining Museum Herberton Crystal Caves Atherton Opal Museum Brisbane Mount Morgan Historical Museum Mount Morgan Australian Age of Dinosaurs Winton Central Highlands Sapphires Museum?? Selected town
  28. 28. Repositioning our ‘Nature Based’ Tourism Marketing to China  The Chinese market is not attuned to marketing which promotes ecotourism, geotourism, nature- based tourism, and even terms such as national landscapes.  Chinese tourists just want to visit iconic ‘Scenic Areas’ and take photos.  Geotourism is simply a process that drives visitation to iconic ‘Scenic Areas’.
  29. 29. Characteristics of a Likely Second Wave of Chinese Tourists to Australia  18-25 in age, higher income, soft adventure/nature focused seeking.  Seeking out geotourism experiences.  Self-drive preference in packaged products (flexible with accommodation options).  Totally online focused, seeking all travel information from smartphones.  English generally as a second language.  Enjoy their food - three substantive meals per day.  Also applies to other similar Asian tourist segments.
  30. 30. UNESCO Global Geoparks Map - Distribution of Chinese geoparks with global status 39 of the 163 global geoparks located in China
  31. 31. Australia-China Memorandum of Cooperation The GSA and the Geological Society of China Executed June 2016  The Australia-China relationship could become more important once we resolve the current deadlock.  The Memorandum of Cooperation is focused on growing and enhancing best practice nature-based tourism (i.e. geotourism) in both countries.  Tourism park managers could play a significant role in establishing ‘sister’ relationships between parks, as a key driver of future geotourism.
  32. 32. Take-Aways Relating to a Potential China Market for the ‘Central Highlands Scenic Area’  Chinese people are looking to establish warm business and cultural relationships with people with whom they trade.  Any bilateral relationships that are established must be built on 'win-win' and 'value adding' benefits for both sides.  These relationships need to be long-term in nature and adequately resourced to underpin regular visits between communities.  Regions need to consider what are the most effective vehicles for managing & underpinning bi-lateral relationships.  Identifying and appointing appropriate champions to direct these relationships is a key factor for success.
  33. 33. Take-Aways  Geotourism is holistic and ‘place based’ with geology and landscapes at its core.  Measurable economic benefits through enhancement of traditional nature-based tourism - additional visitors, direct and regional economic output, household income and wages, & local (including indigenous) employment.  The National Geotourism Strategy is providing a framework in which geotourism opportunities can be maximised.  The Central Highlands GeoRegion contains all the key components including geotrails in which a future mining park or UNESCO Global Geopark can be developed.  The application of new digital technologies can add considerable value to the geotourism experience.
  34. 34. Contact Details Angus M Robinson FAusIMM (CP) angus@leisuresolutions.com.au Tel: 0418 488 340 https://www.slideshare.net/leisuresolutions http://www.leisuresolutions.com.au/index.php/geotourism-industry-groups/ Information about Australian Geotourism Activities http://www.agc.org.au/geoscience-in-australia/geotourism/ Australian Geoscience Council

The Central Highlands GeoRegion of Central Qld contains all the key components including geotrails in which a future mining park or UNESCO Global Geopark can be developed.

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