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The face of tourism has been changing; consumers are seeking experiences that offer an emotive connection rather than just a transaction experience. This is particularly evident with the younger generation.
Tourists are now venturing off the beaten track to see more nature - based experiences that can be shared on social media. The trend is particularly evident when considering geologically rich places with interesting landscapes or rock formations. In the outback, we have a wide range of outstanding landscapes and sculptures to promote to this new breed of traveller. Our focus is to provide access and knowledge of our wonderful natural assets to a technologically savvy marketplace. OQTA’s 2020 vison is to highlight four key themes and hero experiences in the outback: Paleotourism, Outback Adventures, Heritage and Locals and Outback Events – promoting the natural gorges, lookouts, parks, scenic flights, Aboriginal rock art and drives. OQTA see the potential to join this vision, by creating and promoting self-drive itineraries with the focus on geotourism attractions.
We see an opportunity to build self-drive itineraries that focus on the hero experiences .This will drive the consumer preference of finding these remarkable natural offerings and target markets that are time poor. There are many niche markets that are accessible and make marketing more value driven as well as targeting more engaged audiences. For example: Twitchers; Snailers; agri-tourists; wildlife lovers; cultural and heritage to name a few. This is what will drive tourism in to the future and fits so well with Geotourism.