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SearchLondon - SEO in 2013

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  • 1. #SearchLondon2013
  • 2. PREDICTION– Backlinks to sites not necessarily required– Social Signals are the evolution of backlinks– Google affirms direct correlation between AuthorRank and Organic– #Subjective ?
  • 3. Overview• What I’m seeing• Why I promote Google+ – Experiments• GKG• Link Graph• Eigenvector – (who’s in your neighbourhood)
  • 4. 1st page rankingG+ helps with social proof
  • 5. Having image definitelyincreases CTRBut what happens wheneveryone has a profile picby their results? Additional opportunity for readers to quickly access ‘other content’
  • 6. Previous Achieved – how?• Not complex… I split my posts – Half on G+ (part 1) – Half on website (part 2) … but I’m still playing with content split %s NB: Micro format (Rich Snippet) MUST be in place• Link to each from each• Expect to see similar examples ranking – as AuthorRank / PublisherRank increase in
  • 7. Images posted on G+ withyour content help to capturean audience interest
  • 8. Social Shares seem to act likelinks and help even in thelong term
  • 9. Why I spend my time on G+
  • 10. http://nod3x.com
  • 11. This is a BIG bonus …definitely increases CTR forposts appearing in searchresults
  • 12. Not difficult to achieve…So why aren’t more doing it?
  • 13. From a business perspective, thishas helped us achieve 500k APIcalls to G+ daily – approx 5millionposts indexed
  • 14. Experiments Experiment!
  • 15. Insights from G+what Google maybe doing What will this mean for image ranking ?
  • 16. Google Knowledge Graph
  • 17. • Explored 3 links deep from• And listed top 10 in-degree – Parsed (24ms):http://en.wikipedia.org/wiki/Archipelago – Parsed (254ms):http://en.wikipedia.org/wiki/Hawaii – Parsed (100ms):http://en.wikipedia.org/wiki/Hawaii_(island) – Parsed (0ms):http://en.wikipedia.org/wiki/Kure_Atoll – Parsed (1ms):http://en.wikipedia.org/wiki/Maui – Parsed (1ms):http://en.wikipedia.org/wiki/Mauna_Kea – Parsed (1ms):http://en.wikipedia.org/wiki/Midway_Atoll – Parsed (1ms):http://en.wikipedia.org/wiki/Pacific_Ocean – Parsed (2ms):http://en.wikipedia.org/wiki/United_States – Parsed (0ms):http://en.wikipedia.org/wiki/Wikipedia:Verifiability
  • 18. Google Knowledge Graph• Link Google+ Business / Brand Page to the Website.• Verify the email address in About Us Page in Google+ Business / Brand page• Verify physical Address• Use Google+ Business Page / Brand Page Regularly
  • 19. Eigenvector Centrality – and the affect on rankings• How many posts in G+ does it take to rank in Google search results for a given keyword? (excluding personal results) – Longtail – few • Post on G+ will show – Competitive – regular posts • Post on website will show• There is a correlation between ranking faster if: – Influential people follow you on G+ – They engage on the respective post
  • 20. Take Away: Did you know?Klout profile = dofollow backlink
  • 21. #SearchLondon2013Qs?