SearchLondon - SEO in 2013

SearchLondon - SEO in 2013






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    SearchLondon - SEO in 2013 SearchLondon - SEO in 2013 Presentation Transcript

    • #SearchLondon2013
    • PREDICTION– Backlinks to sites not necessarily required– Social Signals are the evolution of backlinks– Google affirms direct correlation between AuthorRank and Organic– #Subjective ?
    • Overview• What I’m seeing• Why I promote Google+ – Experiments• GKG• Link Graph• Eigenvector – (who’s in your neighbourhood)
    • 1st page rankingG+ helps with social proof
    • Having image definitelyincreases CTRBut what happens wheneveryone has a profile picby their results? Additional opportunity for readers to quickly access ‘other content’
    • Previous Achieved – how?• Not complex… I split my posts – Half on G+ (part 1) – Half on website (part 2) … but I’m still playing with content split %s NB: Micro format (Rich Snippet) MUST be in place• Link to each from each• Expect to see similar examples ranking – as AuthorRank / PublisherRank increase in
    • Images posted on G+ withyour content help to capturean audience interest
    • Social Shares seem to act likelinks and help even in thelong term
    • Why I spend my time on G+
    • This is a BIG bonus …definitely increases CTR forposts appearing in searchresults
    • Not difficult to achieve…So why aren’t more doing it?
    • From a business perspective, thishas helped us achieve 500k APIcalls to G+ daily – approx 5millionposts indexed
    • Experiments Experiment!
    • Insights from G+what Google maybe doing What will this mean for image ranking ?
    • Google Knowledge Graph
    • • Explored 3 links deep from• And listed top 10 in-degree – Parsed (24ms): – Parsed (254ms): – Parsed (100ms): – Parsed (0ms): – Parsed (1ms): – Parsed (1ms): – Parsed (1ms): – Parsed (1ms): – Parsed (2ms): – Parsed (0ms):
    • Google Knowledge Graph• Link Google+ Business / Brand Page to the Website.• Verify the email address in About Us Page in Google+ Business / Brand page• Verify physical Address• Use Google+ Business Page / Brand Page Regularly
    • Eigenvector Centrality – and the affect on rankings• How many posts in G+ does it take to rank in Google search results for a given keyword? (excluding personal results) – Longtail – few • Post on G+ will show – Competitive – regular posts • Post on website will show• There is a correlation between ranking faster if: – Influential people follow you on G+ – They engage on the respective post
    • Take Away: Did you know?Klout profile = dofollow backlink
    • #SearchLondon2013Qs?