PREDICTION– Backlinks to sites not necessarily required– Social Signals are the evolution of backlinks– Google affirms direct correlation between AuthorRank and Organic– #Subjective ?
Overview• What I’m seeing• Why I promote Google+ – Experiments• GKG• Link Graph• Eigenvector – (who’s in your neighbourhood)
1st page rankingG+ helps with social proof
Having image definitelyincreases CTRBut what happens wheneveryone has a profile picby their results? Additional opportunity for readers to quickly access ‘other content’
Previous Achieved – how?• Not complex… I split my posts – Half on G+ (part 1) – Half on website (part 2) … but I’m still playing with content split %s NB: Micro format (Rich Snippet) MUST be in place• Link to each from each• Expect to see similar examples ranking – as AuthorRank / PublisherRank increase in
Images posted on G+ withyour content help to capturean audience interest
Social Shares seem to act likelinks and help even in thelong term
Why I spend my time on G+
This is a BIG bonus …definitely increases CTR forposts appearing in searchresults
Not difficult to achieve…So why aren’t more doing it?
From a business perspective, thishas helped us achieve 500k APIcalls to G+ daily – approx 5millionposts indexed
Insights from G+what Google maybe doing What will this mean for image ranking ?
Google Knowledge Graph• Link Google+ Business / Brand Page to the Website.• Verify the email address in About Us Page in Google+ Business / Brand page• Verify physical Address• Use Google+ Business Page / Brand Page Regularly
Eigenvector Centrality – and the affect on rankings• How many posts in G+ does it take to rank in Google search results for a given keyword? (excluding personal results) – Longtail – few • Post on G+ will show – Competitive – regular posts • Post on website will show• There is a correlation between ranking faster if: – Influential people follow you on G+ – They engage on the respective post
Take Away: Did you know?Klout profile = dofollow backlink