Social Search (SEO)& Social Signals#Gplusbrands

Overview• Evolving with Google• Is
SEO dead?• The ripple effect?• 3 key G+1 actions to implement immediately

Evolving with GoogleThe lines between
Social and SEO are blurring.

Evolving with GoogleThe problem• Twitter
& Facebook are private clubs• Google can only use signals it can see and can crawl – Nofollow – Dofollow

IMAGINE not having to worry
about anonymous blog spam because you know exactly who the person is that wrote the article or comment = GREATER accountability and a better web.

Evolving with Google• SEO Social
Search : really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines• It’s new, interesting & future proofing

Is SEO dead? Move from
an anonymous web to a web in which everybody has at least some idea of the reputation of an author

The ripple effect• https://plus.google.com/ripples

The ripple effect

3 key G+1 actions to
implement immediately1. Put your keyword(s) in profile links

• Not logged into Google•
No backlinks• Ranking achieved using social media only

3 key G+1 actions to
implement immediately2. Claim your content using - rel="author”Rich Snippits<a href=”[profile_url]?rel=author”>Google+</a>The + at the end of the ‘anchor text’ is important!TIP: If you post content on G+ this is taken care of for you

Finally…

Increase the number of social
signals linking back to your contentASK !!!

Primary engagement only• Total +1s
= 39,17,25 = 81• Total Comments = 145, 34, 33 = 212• Total shares = 34, 12, 31 = 78• These do not include secondary comments, +1s or reshares

Social Search (SEO)& Social Signals#GplusbrandsQUESTIONS