Google+ CIM London

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Google+ presentation by Daniel Rowles from CIM London event on the 6th December 2012

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Google+ CIM London

  1. 1. Google+  
  2. 2. Introductions Daniel Rowles Digital Marketing Trainer and Consultant Econsultancy Trainer CIM Faculty @danielrowles  
  3. 3. Agenda Google+ in Perspective Fundamentals Search Benefits Local Benefits Measurement Slides Questions  
  4. 4. Show of Hands LinkedIn Account Twitter Account Google+ Account?" Actively using it?  
  5. 5. Google+ Fundamentals   •  400 million members Sep 2012 •  100 million active members monthly •  Described as a “Social Layer” •  Average monthly use time 3.3 mins •  Average Facebook monthly use time 7.5 hours http://plus.google.com
  6. 6. Google+ Key Functionality•  Profile•  Stream•  Circles•  Games•  Hangouts•  Local•  Pages
  7. 7. Hangouts•  Video conferencing•  VOIP•  Free•  10 People•  On-Air•  YouTube
  8. 8. Social Proof
  9. 9. Social Proof
  10. 10. Privacy                       ‘we can tell you that you’ll be late for a meeting based on your location, your calendar and the local traffic conditions.’
  11. 11. Google+ and ZMOT   S3mulus   First   Second   Moment  of   Moment  of   Truth   Truth  
  12. 12. Consumer Barometer   http://www.consumerbarometer.com
  13. 13. Google+ & Search Engine Optimisation  
  14. 14. Search and Google+   •  On-Page Optimisation •  Link Building •  Social Signals
  15. 15. Search Principle in Action
  16. 16. Search Plus Your World
  17. 17. Verified Pages
  18. 18. Google Trends  http://www.google.co.uk/trends
  19. 19. Google+ &Local Search
  20. 20. Local Search  
  21. 21. Google+ Reviews  
  22. 22. Google+ Pages  
  23. 23. Google+ Pages  
  24. 24. Google+ Analytics
  25. 25. The Path to Conversion   Search   Email   Conversion   Conversion   Search  Econsultancy:  Email  -­‐  550%  more  assisted  conversions  than  last  click  conversions  
  26. 26. Mul3  Content  Version  
  27. 27. Mul3  Content  Version  
  28. 28. Social Insights  
  29. 29. Beyond Volume Based Metrics   •  Driving Consideration Goal •  Create Dialogue Objective •  Share of Voice •  Audience Measure Engagement Tactics
  30. 30. Social Monitoring   www.viralheat.com www.radian6.com www.brandwatch.com
  31. 31. Beyond Volume Based Metrics   Men3ons  of   Share  of   Brand     Voice   Total  Men3ons   Topic   Audience   Comments,   shares,  likes   Engagement   Views  
  32. 32. Conclusions  •  Setup company page•  Content key•  Search benefits•  Growing engagement•  Share of voice advantage•  Monitor, test and learn
  33. 33. Thank you danielrolwes@me.com @danielrowles www.targetinternet.com  

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