Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Communications Volunteering BH
Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
Want to know the future of Social Media in learning?
Social Media and Learning
Paul WebsterCommunity ConnectorLearning Pool@watfordgap
What we are going to cover ...– How people learn on line– Which social media websitesare used for learning– Examples on Twitter,Facebook and other spaces– On line learning platforms– Whats next?
Social media is online media that startsconversations, encourages people to pass it onto others, and finds ways to travel on its own.Idealware - http://www.idealware.com
Social Media – Digital Media ….Web 2.0=Social Media=New Media=Social Networking. . media rich, interactive, content based on preferences, open forsharing and where conversations & learning encouraged.
No longer something to be ignored.Now is always the right time, tomorrow isntMost sites free to use. But consider time.- 96% of internet users aged 18-34 are on one of more social networks- Use of social networks is 64% of all the time spent on the internet in UK- 41 million people in UK on Facebook – some will Like your project work- 10 million on Twitter – some may Tweet colleagues about you services- as YouTube is 2nd most popular search engine, a presence adds an extradimension to the project youre supporting or campaign youre running- with bite-sized blog readership increasing – that captivating story aboutthe difference you have made may inspire others to help- oh, then there is Pinterest, Linkedin, Google+, Flickr …..Why use social media?
Increases the speed of communication.Widens message reach as friends tell friends.Deepens two-way commitment and increases belonging.Generates awareness to stay ahead of developments.Joins communities of interest as you tell your story.Reduces administration, puts the visitor in control.Advantages of social media?
Over to YouWhich of these Social Media websites does yourorganisation currently use?
Control. People are talking about you. Acceptloss of control and join in.What to say. Clear message for audience. Match toright social media tool.Time. It will take time to understand each social network and tobuild a meaningful following there.Numbers. Its not about these. Small engaged network betterthan thousands who never read or listen.Guidelines. Trust staff to use it, but adhere to organisationalguidelines.Interest. Dont lose this. Conversations flow & say thank you.How. Workplace champions & involve all levels in social media.What to be aware of
Digital Online Learning• Internet based communication• Being connected to training that is open 24/7• Listening, learning, sharing conversation, not broadcast• Building relationships / opportunities for collaboration• Multiple media sources converge from all social networks• Content generated in peer network community by learners,for learners based on experience rather than theory• Many sites are financially cost free – although time is a cost• 360° circle of social media, prior to a course, during & afterDigital is the place where people communicate, seek, read,share, buy, network and learn. Cant ignore it any moreAre you leading by example in your organisation?
Over to YouWhere do you go if you want to learn on line?
Do you learn online?• What are your favourite ways of learning tosupport your work (on or offline)?• Survey – March 2012
Survey about use of social media / digital learning• Per week 47% of people spent 1 to 2 hours learning online40.9% of VCS employees spent time out of work hours on their ownprofessional development (Skills Third Sector Sept 2012)
Filtering Skills• Learning on line – needs a new skill-set• Discerning the good from the googled16 million people lack digital skills to be effective online(Go-On - Oct 2012)• Originated by trusted sector sources• Tested by grass-roots practitioners• Collaboration to build and refine“Double check and cross-refer to check accuracy.”
Great for sharing and learning from a network of Peers or to inform local newsSee the Content of the Tweet not the Tweeter & follow Words not PeopleFlagging not Bragging – its aconversation, not a soapboxUse for research & learningAsk questionsSignpost to resourcesStart conversations# (Hashtag), RT (Retweet)Dive in, follow & talk!@learningpool
Link to our Twitter Guidehttp://www.learningpool.com/wp-content/blogs.dir/1/files/2011/10/LP-Twitter-Guide-2011.pdfFor LearningPeople are best sources oflearning on Twitter.Follow those who areinteresting and learn fromtheir networks, e.g.@andrewjacobsLD,@donaldclark,@marcoable,@helreynolds,@emasie@mmarymckenna
Conversationsin :TwitterfallTweetchatEvents often expensive & time consuming to attend, but great for learning& sharing. Participate online during event or catch-up on tweets, speakertalks, video interviews and event pictures. Mange in :Hootsuite & TweetdeckFollowing online chat or an topic #hashtag#chat2lrn4pm Thur#nptalk8pm Wed#lgovsm8.30pm Tue#alw13#teamlovely#localgovcamp etc.
Profiles, Pages and Groups, itswhere many people search first –so important to be thereA Group for invited network oflearners, can include file sharingAn open Page for people to Like &see updates about your topicFacebook Insights for statisticsUse as a signpost to other socialmedia & your main websiteConversations with the communityBut check Privacy settings andfrequent changesWalsall Council used this well during the winterto advise on gritting routes and school closures
Link to our Facebook Guidehttp://www.learningpool.com/wp-content/blogs.dir/1/files/2010/12/Guide-to-FaceFor Learning- Canadian provider ofRespite Care training- group discussions onFacebook- access their e-learninghttps://www.facebook.com/pages/Respite-Learning-Portal/287257537995727
Also Facebook GroupsGoogle+ Circles & CommunitiesUseful to connect learnersbefore an e-learning courseLearn in Groups from othersdoing similar tasks and rolesOur Learning Pool Communityhas over 12,000 membersLinkedin company page growing
Alternatives:Google Sites, SocialGo,Facebook, WackwallOther web Spacescommunitiesbuilding their ownspaces for- learning- sharing- discussions
See presentations,talks and learnfrom others onSlideshare or PreziLearn from and share lesson plans, guides & learning resourceson Issuu & Scribdhttp://www.slideshare.net/learning_pool
AudiobooAnother way to let people knowyour news & interviewsLess bandwidth than videoEmbed in websiteComments make conversationsAudioboo – 5 min recordingsInstant reporting when editing not aconcern‘Audacity’ is free software forrecording and converting to MP3 toload to the web -http://audacity.sourceforge.net/http://audioboo.fm/Bletchleypark
YouTube is the 2nd mostpopular search methodMost watched video has over1.6 Billion views gained inless than 12 monthsVideo based instructional sitesFrom TEDx, to Commoncraft & Grovo, Modern Lessons or YouTube.Useful if used after an e-learning course to reinforce learning
Blogs -Wordpress /BloggerGreat to learn from othersNot just a diary or rantMultiple users & guest bloggersCan be a website as learningcommunity developsDont worry its not finished –blogs build as conversationsSee also kickingassets.co.uk
Other ways to Learn...• SurveyMonkey• Setting up Google Alerts & Twilerts• Following Blog RSS feeds & Hashtags• Aggregating sites – Storify & Topsy• Share Screen – Skype, Google+ Hangout & join.me• Screencasting tools – ScreenR & Jing… always learning!
Things to remember aboutusing social media• Have a plan, know what you want to say, who youraudience are & what is the correct medium to use• Its live as soon as you say it – be prepared• What you say could potentially be around for ever – andis searchable• Is your social media and your learning website viewableon a mobile device? Fastest growing area of technologyis hand held devices which encourage social learning• Dont start if you cant finish – theres too many comeand see our Autumn 2009 training programme websites!
Build your own learning jigsawYour go to Personal Learning Network ofwebsites, Twitter contacts, blogs and on-linelearning that you trust & respect.Digital learning is peer supported social activitySpace to- question- challenge- collaborateFeedback on- content- media- learningEveryones network will be different – yours will evolve toosocialsourcecommons.org – build personal toolboxes
E-learning - anytime, anyplaceTechnology shift massive since 2001, has learning delivery kept up?We do a bit, we blend, but no outright shift that digital hasenabled. Peer learning, bite-sized chunks, mobile devices.Default to an asynchronous learning style as thats how we learn in theworld. As and when we need to. Not when a course is run.Rapid development of learning & efficient deployment to wideaudience. Changes (e.g. legislation) can be in place immediately.Reduces cost per learner with savings on time (travel), cost (trainer)and productivity (not out of office). See the ROI calculatorReduce your carbon footprint – online delivery saves paperUnlimited delivery capacity and consistency of deliveryFlexibility of time & place and reaching remote workers
Online learning• For public, voluntary & social housing sectors• For employees, councilors, governors & volunteers• Content, authoring tools and LMS platform• Over 500 shared e-learning modules• Affordable systems with no set-up fees• Learning on demand - ready when you are• A collaborative community of over 12,000
Future Digital Learning• Use social media – its natural for many learners.Encourage Twitter research, Record Podcasts, haveFacebook discussions.• Dont ignore hand-held devices – smartphones & tablets,used to reinforce learning (Encore), not a gimmick.• Own your learning, its a personal portfolio oftransferable Open Badges recognising our formaland informal skills• Just let people learn. Whenever & however, buthave a system to capture it and informal chats toacknowledge it or witness it played out
Future Digital Learning• Recognise staff have Talent and are not just learners. Use asystem (e.g. Totara) to capture informal learning and buildKnowledgebank ... from staff, your most precious asset• Spaced Practice. (Learning Pool Encore) reinforcesknowledge retention. After a course learning continuesvia our App, by SMS, Podcasts & Video at regularintervals when the learner is back at work.• A MOOC – open up your courses for free and shareto a much wider audience. Link the on line elementto a formal accreditation or blend with tutor time.
Future Digital Learning• Augmented Reality software and hardware devices suchas Google Glass within 5 2 years will enable us to gatherinformation and learn by looking at objects or situations.• The Internet of Things are objects learning from theirsurroundings. AI - A refrigerator that automaticallyorders food, Driverless Cars learning from sensors.• These may seem like the stuff of science fiction stories& not something that will fit into the way we work,but the way we learn is fundamentally changing.• Make learning something that is Social & Fun!Maybe well see a shift in L&D teams from beingproviders to be Digital Learning Encouragers
Over to YouWhich approaches to learning could be partof your plans over the next 12 months?
Social Media in Learning• Filtering to find relevant knowledge• Bite sized following tags and trends• Self directed in a mix of media• Your Personal Learning NetworkThe Future• Learning will be everywhere• Systems needed to capture and refine itSummary
Questions?Resources.http://www.learningpool.com - 7 Day Trialhttp://www.learningpool.com/elearning-resources/http://www.learningpool.com/conversations“Theres a world of information out there.Dont wait for someone to "train" you, and getout there and find the information.”