5. Core values
REAL AUDIENCE
BEST TARGETING
SYSTEM
BEST ROI
TRANSPARENT MONITORING
SYSTEM
MANY SERVICES FOR
DIFFERENT PURPOSES
Source: S-wifi_Platform_Location
6. As of Nov 2015, S-wifi have covered Wi-
Fi network in Hospitals, Universities and
Wi-Fi city in 4 big cities.
Location
Wi-Fi marketing is deployed in various areas in Vietnam
Source: S-wifi_Platform_Location_Nov 2015
11. Internet usage
• More 145% population using
mobile phone;
• Over 30 million 3G
subscribers;
• Over 22 million
Smartphones (Q4.2015
BMI);
• 35% time on Mobile, 25%
on Tivi, and other (Inmobi
Research)
Source: BMI Q4_2015
13. Wi-Fi hotspots are
built everywhere
Many Wi-Fi network companies are planning to
deploy network in many cities to serve many
segmentations
Current Wi-Fi networks connect to
Advertising platform and become Wi-Fi
hotspots
Wi-Fi city is deployed in many provinces
Wi-Fi network
Source: S-wifi_Plan 2020
15. Available
• Dedicated AP Monthly reach 90,000 -
180,000 visits.
• CPC drive traffic to website, microsite,
fan page, etc.
• CPV increase exposure of TVC
• CPA collect data, survey about
products/brands. Acquire registration
for event, sampling.
New solution
• Interactive : Customers interact with
Brand on Splash page through banner,
TVC, survey, collect data
• Smart targeting: Ad content is sent to
the right customers: Location, device,
age, gender, behavior….
New solutions for Campaign
16. New solutions for event
Wi-Fi Homepage
Ticket
Interactive Window Concept
Selfie
Questions
Lucky Draw
Entertainment
Let’s smile
Magic Mirror
3D Oculus
17. 1st time
2nd time
Banner
Smart Banner
Website/facebook
Campaign
monitoring,
and report
The splash
page is setup
by
customers
Customer
and info
managem
ent
Special
customer
care
New solutions for Retail*
Retail*: Location owners have wifi network without advertising
Platform, such as hotel, shopping mall, building,…
18. Advantages of Wi-Fi marketing solution
The best targeting way through
location
Ideas of service without limits
because of flexibility of Wi-Fi
technology
Attracting, satisfying customer
with interaction solution
The best ROI (CRT: 40-60%)
19. Thank you
Mr. Toan Nguyen
Mobile: 090 685 05 88
Email: toannb@s-wifi.vn
Skype:toanspt