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Serious Mobile Tagging

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It's time for mobile tagging to be taken serious and integrated in the marektingmix from the start.

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Serious Mobile Tagging

  1. 1.  1d Barcodes  2d barcodes  Digital Watermarcs  Image Recognition  Object Recognition  RFID  NFC  Beacons  Geo-fencing  Audio Coding  Audio Recognition  SMS Tags  Virtual Reality  Augmented Reality ENDEAVOUR MEDIA SERIOUS MOBILE TAGGING
  2. 2. ENDEAVOUR MEDIA SERIOUS MOBILE TAGGING Big dissappointment by showing non- mobile and irrelevant content High expectations.
  3. 3. Give aways WHAT IS MOBILE TAGGING OFFLINE ONLINE 2 Give Aways Packaging Radio/TV Print POS Events CRM E-commerce Database Social Marketing Automation Engagement MOBILE TAGGING FORMS THE BRIDGE BETWEEN OFFLINE AND ONLINE.
  4. 4. MOBILE TAGGING IMAGE  GADGET IMAGE  TAGGING AS STAND-ALONE  UNCLEAR WIIFM/ROI  NO 360 APPROXIMATION
  5. 5. HOW NOT TO  DANGEROUS IMPOSSIBLE  UNHYGIENIC
  6. 6. Process enhancement 5 HOW TO Sunny Sale eventNIVEA child tracker Virtual Supermarket
  7. 7. BOOKSSTAMPS COINS REFRIGERATOR MAGNETS NEWSPAPERS POSTERS EE PLATFORM ASES Read moreRead more Read more Read more
  8. 8. BUSINESS DEVELOPMENT 7 fixed Codes in 7 different sections show extra information and current offers Read more
  9. 9. OUTDOOR ADVERTISMENT
  10. 10.  More than 400.000 scans in 2014  80% of all the bureaus use platform  90% of the surveyed consumers sees the service as valuable OUTDOOR ADVERTISMENT Read more
  11. 11. QR-CODE IN-STORE SURVEY  Customer feedback  Customer care  Customer Profiling Read more
  12. 12. Small WINDOW OF OPPORTUNITY 12 SMALL WINDOW OF OPPORTUNITY ATTENTION FOR MILLISECONDS
  13. 13. Small WINDOW OF OPPORTUNITY 12 In a world where a lot of time, resources and creativity are spent to gain the attention of consumers, mobile tagging provides the necessary conversion when the small window of opportunity occurs SMALL WINDOW OF OPPORTUNITY  DIRECT CALL TO ACTION!
  14. 14. WHAT’S IN IT FOR ME IN ADDITION TO THE WHAT’S IN IT FOR ME. ON A STRONG AND CLEAR THE CAMPAIGN DEPENDS CONVERT, THE SUCCES OF RECOURCES YOU USE TO
  15. 15. Royal Joh. Enschedé ENDEAVOUR: THE BEGINNING Endeavour marketed an interactive stamp. In the poststamp an invisible code was embedded that played Nederpop hits after scanning with an App 2011 Endeavour Media was part of Royal Joh. Enschede and was responsible for innovation and product development. In 2013 Endeavour Media became independent more about ENDEAVOUR
  16. 16. TAGGING PLATFORM  POST Market 2015 CAMPAIGN MANAGEMENT SYSTEM  SMEs  Big Brands  Tourism  Events  Education Retail  Advertising  POST Market  Print THE EVOLUTION2011
  17. 17.  1d Barcodes  2d barcodes  Digital Watermarcs  Image Recognition  Object Recognition  RFID  NFC  Beacons  Geo-fencing  Audio Coding  Audio Recognition  SMS Tags  Virtual Reality  Augmented Reality • id & passports • transport and ticketing • parking, disability • crm • cross media campaigns • m-ticketing • m-payments • e-learning • complete integration of localization • personalization • objects and other data. MORE POSSIBLE • e-government • tourism • advertising • targeted marketing • packaging • supply chain management • brand management • brand protection • logistics • track and trace • anti-counterfeit www.endeavourmedia.nl Babak Monfared Babak@endeavourmedia.nl @EndeavourMedia www.cee-platform.com more about Cee Platform

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