Social media for business how to share your cup feb 2013
1. How To Share Your Cup
www.integrityprojectmanagement.com By Kym Lamb
2. Review of Session 1: What’s
Does Your Cup Say About You
•Perception Isn't Reality...Or Is It?
•How To Check Your Current Internet Fingerprint
•How To Improve Your Fingerprint
•How To Set Social Media Expectations
You can view the powerpoint here.
Created by IPM Feb 2013
3. Session 2 Goals:
What’s In Your Cup
1. What Do I Do?
2. Why Do I Do It?
3. Who Cares?
4. How Do I Share it
on the Internet?
“Imperfect action
trumps a perfect
thought!”
You can view the powerpoint here.
Created by IPM Feb 2013
4. Session 3 Goals:
How To Share Your Cup
1. Circles of What?
2. Current Client Care
3. New Client Captures
4. Who’s In My Tribe
5. How Social Media
Extends Your Reach
Created by IPM Feb 2013
5. Me Groups
Family
Friends
Neighbors Organizations
Running in Circles
Your CIRCLE OF INFLUENCE are ALL of the people you
have developed a relationship with.
Your CIRCLE OF CONCERN are ALL of the people you
have developed a relationship with + all of the people you
would like to build a relationship with.
Created by IPM Feb 2013
6. Who Is In My Circle of
Influence?
1. All current clients.
2. All past clients.
You
How am I connecting with
them regularly?
***If you have not been tracking them. Now is the time.
Created by IPM Feb 2013
7. Who Is In My Circle of
Concern
Anyone who has a
shared passion in
What you do or
You
What you offer.
***Common interest brain storm
Created by IPM Feb 2013
8. Existing Clients
vs New
Shouldn’t I just focus on new
clients? NO.
Why?
1. It is cheaper to maintain an existing client then get a new one.
2. You have already built a relationship = TRUST
3. A satisfied client tells their friends = FREE Marketing
4. You already have their contact information.
5. Old clients BRING new clients!
Created by IPM Feb 2013
9. TRIBES
“A tribe is any group of people, large or small, who are
connected to one another, a leader, and an idea.”
Seth Godin
Created by IPM Feb 2013
10. How Can “The secret of
leadership is
You Grow simple: Do
Your Tribe? what you
believe in.
1. Find other leaders.
Paint a picture
2. Share Ideas of the future.
3. Merge Tribes Go there.
4. Grow Offerings
5. Share leadership
People will
responsibilities. follow.”
6. Let the merged tribe
spread the word for Seth Godin
you!
Created by IPM Feb 2013
11. So How
Does Social
Media Fit
In?
“The Internet has
eliminated the
barriers of
geography, cost and
time.”
Seth Godin
Created by IPM Feb 2013
12. What Can I
Do Today?
•Create Your Circle of Influence
•Create Your Circle of Concern
•Grow Your Tribe
•Request a Fingerprint Review
•Implement Your CREAM Plan
•Set Up Coaching
Created by IPM Feb 2012
13. Thank you for your time
and attention!
Now Go GROW~
Contact Kym Lamb for more information:
www.integrityprojectmanagement.com
Facebook: integrityprojectmgmt
Twitter: kymlamb
LinkedIn:kym-lamb
Pinterest:wellnessmommy
Slideshare: kymlamb
Created by IPM Feb 2012