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Sm for play on


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Sm for play on

  1. 1. Using Social Media to Advance the Play Movement You’re in the… #playon2010 session
  2. 2. <ul><li>Let’s play! </li></ul>
  3. 3. Quick Survey <ul><li>Who knows? </li></ul>
  4. 4. Using Social Media to Advance the Play Movement with Kerala Taylor Beth Kimberly Manager, Social Media Manager Online Content & Outreach KaBOOM! Playworks
  5. 5. Agenda <ul><li>Game & Introduction </li></ul><ul><li>From the expert </li></ul><ul><li>Case Studies </li></ul><ul><li>Tips </li></ul><ul><li>Steps </li></ul><ul><li>Small Groups </li></ul><ul><li>Close </li></ul>
  6. 6. Beth Kanter
  7. 7. Social Media Diagram
  8. 8. We want results! <ul><li>Work online can create results offline. </li></ul><ul><li>We’d like to advance the play movement by: </li></ul><ul><li>Increasing playtime in schools </li></ul><ul><li>Adding playspaces/play in our communities </li></ul><ul><li>Getting kids playing outdoors </li></ul><ul><li>Seeing and hearing others (schools, community, government) acknowledge, or even promote, the value of play </li></ul>
  9. 9. Free Range Kids Lenore Skenazy
  10. 10. Park-A-Day Summer Challenge
  11. 11. Defend Adventure Playground
  12. 12. Active Kids Club
  13. 13. Recess example
  14. 14. Tips Lenore: connect to other bloggers, use controversy to your advantage Park-A-Day: share your story, use establish networks Defend Adventure Playground: find like-minded folks, utilize the help of local and far Active Kids Club: share offline adventure online to increase the community, let others share the power Recess: use online efforts to mobilize the community
  15. 15. Steps <ul><li>Try it out. Listen! </li></ul><ul><li>Join the conversation—networks, comments, retweets, replies. </li></ul><ul><li>Create valuable content. </li></ul><ul><li>Mobilize both online and offline! </li></ul>
  16. 16. Groups What’s your goal? Ex: Organize a play day, increase recess minutes, create a new play space, organize an outdoor playgroup, show your city council that play matters What tools will help? You can only pick 1-3! Ex: Facebook, Twitter, LinkedIn, Ning, blogging, an network we mentioned or you know about Identify 5-10 steps to make it work! Ex: Hold community meetings, guest post on others blog, write a letter to the editor
  17. 17. Thank you! Kerala Taylor Beth Kimberly [email_address] [email_address] Look for these slides and more on