This deck supported the final session (June 7, 2013) of our Virtual Learning Series with the US Department of Labor, Employment and Training Administration and 13 State Grantee Teams working on Expanding Business Engagement.
Falcon Invoice Discounting: Unlock Your Business Potential
Social Media that Works (+ the History of Media from Sumeria through Today in a few slides)
1. 1
May
3,
2013
Expanding
Business
Engagement
Ini2a2ve
US
DOL
Employment
&
Training
Administra2on
Expanding
Business
Engagement
Ini2a2ve
US
DOL
Employment
&
Training
Administra2on
Social
Media
That
Works
Virtual
Learning
Series
Session
3
June
7,
2013
Social
Policy
Research
Associates
&
BootsRoad
Group
2. 2
2
DOLETA
Team
Gina
Wells
Megan
Lizik
Jonathan
Payne
U.S.
Department
of
Labor,
ETA
This project has been funded, either wholly or in part, with Federal funds from the U.S. Department of Labor, Employment and Training
Administration under Contract Number: DOLU121A21890. The contents of this publication do not necessarily reflect the views or policies of the
Department of Labor, nor does mention of trade names, commercial products, or organizations imply endorsement of same by the U.S.
Government.
3. 3
3
Social
Policy
Research
Associates
(SPR)
Ahmad
Mansur
EBE
Project
Manager
Kris@n
Wolff
Training
&
Technical
Assistance
Sam
McCoy
Training
&
Technical
Assistance
4. 4
4
SubmiLng
Ques2ons
§ To
submit
a
ques2on
or
comment,
type
the
ques2on
in
the
text
box
§ Click
the
send
buRon.
§ Your
name,
the
text
and
your
ques2on
will
appear
on
your
screen,
indica2ng
successful
submission.
§ If
you’d
like,
you
may
choose
who
you
want
to
submit
the
ques2on
to
by
selec2ng
their
name
from
the
drop-‐down
menu
in
the
“Start
Chat
with”
field
(default
is
“Everyone”)
Chat
Room
Send
BuRon
Text
Box
Drop-‐Down
Menu
5. 5
5
It’s
geLng
HOT
in
here…
Avoiding
the
fire
drill:
• Phone
muted
at
all
2mes
unless
speaking
• Deac2vate
microphones
on
all
devices
• Avoid
using
3rd
party
applica2ons.
Just
use
your
phone.
5
6. 6
6
Agenda
ü Overview:
Day
3:
Virtual
Learning
Series!
ü Spencer
Critchley:
Social
Media
that
Works
ü Break
and
Team
Exercise
ü Examples
of
Engaging
Business
through
Social
Media
ü Q
&
A
ü Closing
Remarks
7. 7
7
Overview:
Virtual
Learning
Series
&
Final
Session
Day
Theme
Day
1:
June
5th
Transforma2on
Stories
Day
2:
June
6th
Mini-‐Profile
&
MassachuseRs
on
Metrics
Day
3:
June
7th
Social
Media
That
Works
&
EBE
Case
Studies
Final
Session:
June
21,
2013
Review
of
progress
&
EBE
tools,
website
59. 59
59
Tradi2onal
marke2ng
You
Target
market
What do you
have?
What do
they want?
< Marketing >
60. 60
60
Social
media
marke2ng
You
Target
community
Your
network
Their
network
Influencers
61. 61
61
Social
media
strategy
1. Define your value offering
2. Identify your target audience
3. Find their influencers
4. Engage with their influencers
67. 67
67
Social
media
strategy
1. Define your value offering
2. Identify your target audience
3. Find their influencers
4. Engage with their influencers
68. 68
68
Target
audience
1. Your value offering:
Qualified employees
Training
Etc.
81. 81
81
Social
media
strategy
1. Define your value offering
2. Identify your target audience
3. Find their influencers
4. Engage with their influencers
✓
✓
✓
95. 95
95
Engage
Through June 2 #
Total Job Seeker registrants
New registrants week ending 6/2
Total employer user accounts
New employer accounts week ending 6/2
Total Job Listings within 60 Days in NJ
Outside NJ, within 50 miles of State border
213,334
1,899
6,446
108
85,858
159,901
Jobs4Jersey.com
Source: New Jersey DOL
97. 97
97
Engage
You’re building your network
& being generous.
• Follow
• Share/Retweet
• Favorite
• @ mention
• Learn what they like
• Give them what they want