Powerpoint presentaiton to make Tuli Hotels viral. A viral marketing campaign.

1. Tuli Hotels
A Viral Marketing Campaign

2. What is Viral Marketing?
• It is making an awareness of a brand through
already existing social networks.
• For example to achieve product sales
• Its about seeking attention to your product or
product name. It’s a type of stimulation.
• Such as using Facebook, Twitter, MySpace,
etc.
• It spreads like a “virus.”

4. SOSTAC Process

5. Tuli Hotels
• Strengths:
• 7 Hotels existing
• International Site
• Facebook Site Existant
• Located primarily in the
‘heart of India.’
• Weakness:
• Facebook exists but only
‘26 Likes’
• Twitter/Myspace/
Lindedin- no account
found
• International site does not
have social media icons.

6. SOSTAC: How viral are
Tuli Hotels?
• Opportunities:
• There is a lot of space
and there are a lot of
people on the web
• Its free advertisement
• Threats:
• A lot of competition
• The main Tuli website
is not up to date

7. SOSTAC Tuli
Objective for Tuli Hotel’s:
To make Tuli Hotel’s Viral all around the
internet, that people are aware of who they are
and what they have to offer, by one simple click.

8. SOSTAC Tuli
• Strategy:
• Get to know what sites are the most important
on the web to stay in touch
• Create an Experiential Marketing Campaign
• Create offers and contests on different sites
• Use word- of- mouse to connect to the people

9. Tactics
• Use previous viral marketing examples to learn
• Get to know social media sites in India
• Make the name “Tuli Hotels” known around the
web
• Create offer’s
• Use SEO’s and meta tags
• Newsletter, email campaigns, and internet sites,
‘the more the merrier’

10. Viral Marketing Examples
• Hotmail: get your free
email!
• Dove: real models?
• BMW Film
• FiFa World Cup

11. Word of Mouse-
Action
Offer ‘Best wedding photo’ contest on Pinterests
Create offers on travel websites for those wanting
to visit India and those looking for a place to travel
to.
Create accounts on my common social media
websites, connect all sites together
Make videos of the hotel post on Youtube

12. Social Media Sites
All Around the World: Popular in India:
• PINTEREST account • Crazeal.com make local
offers
• YouTube
• Facebook, Twitter,
• Linkedin Orkout
• Make offers on • Makemytrip
Travelocity and Expedia

15. SOSTAC Tuli
Control:
 Customer Feedback
 Site visit increase
 Revenue increase or decrease
How to create control:
 Weekly updates on all sites
 Change offers and contests
 Have a position within the companies that takes care of
all internet related marketing
 Follow through on all give away’s for contests/make
sure it’s an experience for the guest

16. Good Luck Tuli Hotel’s on
becoming Viral!